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🎙️Podcasts are starting to become B2B brands' preferred advertising medium.

🎙️Podcasts are starting to become B2B brands' preferred advertising medium.

Growth rate of 3.7% slower than previous year but gained ground in second half of 2023

March 01, 2024

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The British Podcast Awards are now open for entries at britishpodcastawards.com The awards will return for a second year to HERE at Outernet in Central London on Thursday 26th September 2024. Tickets will be on sale soon.
Major New Zealand media company Newshub's parent company, Warner Bros. Discovery (WBD), based in the US, has announced that it intends to close its newsroom due to a decline in advertising revenue.

As revenue reaches all-time highs, Bob Pittman of iHeart claims that podcasting has returned to its core.
90% of agencies have used audio advertising this year, according to IAB Australia's Australian Audio State of the Nation Report, with 83% of media agencies including streaming digital audio advertising as a significant or regular part of their activity. According to the report, which is in its eighth year, agencies intend to spend more money in podcasts (64%) and streaming audio (61%) in the upcoming year.
The Share of Ear® study by Edison Research reveals that, when it comes to AM/FM radio listening and podcast listening, listeners from urban, suburban, and rural areas—as defined by the U.S. Census—do in fact behave very differently.
Podcast ad revenues are expected to have grown by 29% on an annual basis, according to Magellan's Q4 2023 Podcast Advertising Benchmark Report. In Q4, an astounding 2,268 new brands were added to the podcasting space.
True Crime podcast content provides advertisers with engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour, according to a world-first neuroscience research study.

The Bull Case for Podcasting with Chris Peterson of DWNLOAD Media

Chris Peterson is placing a large wager on the 2024 podcast market. The former executive at iHeart established DWNLOAD Media, a podcast roll-up with the goal of acquiring and running already-existing podcast businesses to take on the industry titans. He is currently pitching the idea to audio companies and investors while it is still in its infancy.

Chris recently published the 2024 DWNLOAD Report, a white paper that makes the case that podcasting is underappreciated and will only get bigger in order to promote his business. Chris and I go into great detail about the points he makes in the report, explaining why he thinks podcasting will grow and sustain itself as well as how DWNLOAD media will contribute to that growth.

The Radio Academy NI branch is teaming up with Women in Media, Belfast to celebrate International Women's Day.
The newest feature on Transistor.fm is AI speech-to-text transcription, which allows you to transcribe podcast episodes without ever leaving the Transistor dashboard.
Adelicious Signs Slate of Established Fans’ Favourites to Kick Off 2024
AdLarge Debuts the fwd. network, Partners with Consumable.
Dale W. Harrison of Inforda Life Science Services states that 95% of business-to-business customers are not in-market and will only become buyers when a need arises. Ehrenberg Bass Institute of Marketing Science reports that only 5% of B2B firms are actively shopping.
The Earbuds Podcast Collective, a podcast recommendation engine that lets listeners submit carefully chosen content, has a new, slick website.

Realm, the leading audio entertainment studio in the business and one of the fastest-growing independent podcast networks globally announced today that interactive software pioneer Peter Levin has joined its Board of Advisors.
New Zealand Media and Entertainment (NZME) has today announced the appointment of James Butcher to the role of Chief Commercial Officer.
Two former iHeartMedia executives, Holly Garrard and Jesse Kinney, have joined the sales team of podcast advertising platform mowPod.
After leaving Spotify in April 2022, podcasting leader Courtney Holt is returning to audio. Moonbug Entertainment, a kid-focused media company, hired him as Global Head of Music and Strategic Audio Initiatives.
After holding positions as head of strategic marketing projects at BWS, head of campaign and creative at Woolworths Supermarkets, and head of marketing - creative and head of brand and category marketing at BIG W, she joins Are Media. She most recently worked at Seven Network as a marketing consultant.
This month, Pionaire Podcasting hired Ben Juster as Vice President of Podcasting Operations, its second executive. Juster was iHeartMedia's Podcast Sales Operations Director for two years.

Season five of the groundbreaking podcast Life After Prison, hosted by Zak Addae-Kodua and Jules Rowan, two ex-convicts turned award-winning podcasters, returns on Thursday, February 29th.

We'd like to recommend a good podcast to our readers. Just click here.

This section is updated regularly. View more, feel free to add yours.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

History Hit is on the lookout for a Senior Audio Producer with a passion for history to work closely with the Head of Podcasts and manage a slate of podcasts.
Global Situation Room, inc looking to hire a multi-platform Podcast Producer and Editor for three high-profile podcasts.

Please mention Podworks.io or Podwires in your application.

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

This section is updated regularly. View more, feel free to add yours.

Join us for our AI & Creator Tools Summit to stay ahead of the game with various AI tools!
The Podcast Show London is back, and from May 24–25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.
The 2024 International Women's Podcast Awards will return on Wednesday, June 19. Podcasters, audio professionals, and podcast enthusiasts will gather at the IET London: Savoy Place for this 4th annual event to celebrate women in podcasting. A global livestream will be available.
Podcast PR Workshop: Maximum Exposure on A Minimum Budget (Part 2) Join us in person at the Podcast Garage in KQED for a workshop with Maya Chupkov, host, producer, creator, and editor of multi-award winning podcast Proud Stutter, to learn DIY PR tips and tricks plus what’s actually worth spending money on.
The Podcast Show London is back for its third edition and showing no signs of slowing down. Once again, it will bring together thousands from the global podcast community under one roof at the Business Design Centre, Islington, 22-23 May.
Radio Days North America, June 2-4, Toronto, with a Podcast Power-Up Summit on Sunday, June 2. Signal Hill's Paul Riismandel and Matt Hird will both be speaking.
This section is updated regularly. View more, feel free to add yours.

Articles and videos from around the podcast community that you might find interesting, as well as some people to check out, are included in this section.

👉 Jeff Vidler latest’s blog about podcasting Advertising effectiveness : getting a wide-angle view

👉 Paul Riismandel writes an interesting article about the value of measuring the upper Funnel for podcast ads

👉 The creator of Parcast, Max Cutler, wrote a post on LinkedIn discussing how podcasting seems to be moving towards video and complimenting YouTube's podcast experience.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.
🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.
🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.
🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.
📼 Tubebuddy - is a complete tool for YouTube channel management and growth.
📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.