🚀Podimo Expands Influence by Acquiring Dutch Podcast Producer Tonny Media

Spoken audio subscription service Podimo is partnering with Dutch podcast production house Tonny Media to jointly produce exclusive shows for the Dutch market.

The Revelation:

• Both firms will stay independent media houses, and despite the partnership, they will be merging their sales efforts and expertise. Listeners of Podimo and Tonny Media shows will see no change in quality as the same level of great content continues.

• Tonny Media is a Dutch television company behind a host of exciting formats employing Dutch personalities with expertise in social media and video production. Under CEO Titus van Dijk, the company will further operate the shows "De Zelfspodcast", "Geuze & Gorgels" and "Marc-Marie & Isa Vinden Iets en Aaf & Lies lossen het wel weer op".

• Podimo launched in the Netherlands in 2022 and, following the acquisition of Dag en Nacht Media, brought in additional revenue streams, including advertising. The company says it is now reporting profit in the country with 100 exclusive and fully in-house productions, such as "Moordcast," "Man man man, de podcast," "Alle Geschiedenis Ooit," and "Bankzitters: Achter de Schermen."

Why it matters:

This marks a new strategic step for Podimo as it acquires the Tonny Media company to support more Dutch creators in the market. The acquisition will have the dual benefit of allowing both companies to attract larger advertising partners, offering Dutch creators revenue opportunities and enhanced support in the growth of audiences.

This acquisition is part of Podimo's strategy to partner with like-minded companies across markets to build the future of podcasting and improve creator opportunities," said Tonny Media CEO Sachin Doshi.

Our take :

This acquisition shows how committed Podimo is to the Dutch market, empowering creators at home even more with additional tools for success. This is how Podimo further cements its leading position in a more supportive manner for creators and reinforces its position as an important player within the fast-growing European podcasting market.

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