🚀Podtrac Finds iHeartMedia Tops U.S. and Global Podcast Networks

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• 🎧Podtrac Finds iHeartMedia Tops U.S. and Global Podcast Networks

• 🔥Digital Audio Leads iHeartMedia's Financials with a 7% Increase in Q1 2024

• 🌏 Podcast Recommendation: Business Dad

• 🛠️Podcast Events & Toolbox

🎧Podtrac Finds iHeartMedia Tops U.S. and Global Podcast Networks

Podtrac reports that iHeartMedia achieved a triple win in April. Not only was it the biggest podcast publisher in the country, but it also had the largest reach among ad networks in the country and around the world.

In parallel, Podtrac's monthly update keeps changing; currently, a combination of individual publishers and advertising networks are included in the U.S. ranking. It included the nearly 900 shows in Libsyn Ads' network this month, the majority of which are podcasts that Libsyn hosts.

🔥Digital Audio Leads iHeartMedia's Financials with a 7% Increase in Q1 2024

The largest radio broadcaster in the US, iHeartMedia, released its Q1 earnings for 2024, and CEO Bob Pittman is once again praising podcasts. Among the mixed divisional results, digital audio growth was the strongest category as iHeart searches for a more stable economic environment. The business revealed a 1.5% year-over-year decline in total revenue to $799 million, falling between a flat and a 2% decline as predicted for the quarter. Revenues for iHeart's Digital Audio Group increased by 7% to $239 million. The significant 18% increase in podcast revenue, which came to $91 million, was the main driver of this increase. There was a little 1% increase in other digital revenues. On the other hand, the Multiplatform Group, which comprises broadcast radio, encountered more difficult circumstances, as its revenue dropped by 7% to $493 million. If the influence of political revenue was taken out of the equation, the decline was somewhat more noticeable at 8%.

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👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• With the release of Podbean AI for Mobile, you can now carry the capability of artificial intelligence editing in your palm!

• The deadline for industry submissions of speakers for MeasureUp, Australia's largest measurement conference, is July 5th, according to IAB Australia. MeasureUp is back for its eighth year in September, and this time it will bring together marketers, academics, vendors, and professionals in advertising and agencies to co-create and shape the direction of marketing measurement thinking.

• Radio and digital audio are predicted to have a larger place at the media planning table thanks to a new offering in audio analytics for advertisers.

• At IAB Podcast Upfront, networks and ad platforms present new content and tools for ad buying while podcast ad revenue growth slows.

How do you balance it all? Working moms are asked this question incessantly, but it’s rarely asked of working dads. After Alexis Ohanian’s daughter Olympia was born, it took months before he was asked about work-life balance and the inevitable trade-offs of being a working parent. In a new podcast from Initialized Capital, Alexis Ohanian (cofounder of Initialized + Reddit) opens this question up to some of the most successful men across business, sports, entertainment, and more, for candid conversations about what it means to be a father in today’s world and how they balance their careers and family.

This section is updated on a regular basis. View more, feel free to add yours

• Mamamia named Natalie Harvey CEO today. Harvey became Mamamia's Chief Revenue Officer in January and will become CEO on June 1, replacing Co-Founder and CEO Jason Lavigne, who becomes Executive-Chair.

• Amanda Brown has been appointed to the Strategic Advisory Board of Mission Based Media, an integrated digital media and health content company that specialises in podcasts. Amanda has over 15 years of executive experience in a variety of media sectors. She is well-versed in strategy, content creation, and team management for print, digital, audio, and television platforms.

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• To dispel the most common misconceptions about audio in the media and highlight its benefits, Audacy has published a new Marketer's Guide to Audio.

• Podcasting pastor Amy Meyer shares seven tips for anyone interested in producing their own podcast.

•  4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

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