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• 🔥Podtrac Releases June 2024 Podcast Rankings

• 🚨 Podcast Insight: Political Ad Landscape: Broadcast TV Leads with $5.1 Billion Spending

• 🌏 Podcast Elsewhere: It is in this vein that Radiodays Asia, one of the leading radio and podcasting conferences for the Asia-Pacific region, has added speakers to its roster for 2024.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Podtrac Releases June 2024 Podcast Rankings

The Top US and Global Publishers & Networks and Top US Podcast rankings for June are now live on www.Podtrac.com.

Highlights:

Of the US ranking participants, two saw an increase in US UMA in June compared to May: PodcastOne and Lemonada. Month over month, one of the US ranking participants saw an increase in US Downloads: Lemonada. And two of the Top Global Networks saw an increase in global downloads, streams and views in May compared to April: Libsyn and Sonoro.

Data and Sources :

Because so many publishers, networks and ad serving companies have moved into the podcast space during the past ten years, there is a lot of confusion around audience size and ad delivery, and how to price. The Podtrac Measurement Methodology White Paper addresses those burning questions around podcast audiences, episodes, ads, and how to steer clear of bad metrics. Each month, Podtrac handles over 400 million requests and 250 million unique downloads. Though far from perfect, "the number of individual downloads" is the standard for the podcasting industry and is soon to be adopted by the IAB. Podtrac is the first, to the best of our knowledge, in the podcast industry to provide the "number of individual listeners per month" metric and, further, to provide a METRIC curate 10-year analysis of unique downloads. About Podtrac

About Podtrac

Independent podcast measurement and analytics leader Podtrac was the first to establish a third-party measurement platform; it is IAB certified for providing rankings for top podcast publishers and podcasts by unique US monthly audience and created an ad reporting platform for embedded and DAI podcast ads.

Why this matters:

A standardization on a metric—such as "individual download counts"—in this case, is necessary to create consistency and transparency within the podcasting business for better comparability and analysis across various podcasts. Furthermore, Podtrac's years of experience and trust built in podcast measurement make provided data reliable and trustworthy for both advertisers and publishers alike, not to mention for listeners.

Our Take :

We think that as podcast producers, if we really were to have an accurate system to report on ads, that would help us get a good sense of our listeners and how those ads are performing. An accurate measurement standard could enable better setup and creation of more relationships—and money—by using such information to better curate content and advertising based on listener behaviors and preferences.

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🚨Political Ad Landscape: Broadcast TV Leads with $5.1 Billion Spending

The 2023-2024 election cycle is going to be the most expensive ever, with $10.2 billion in political ad spending across Television, Radio, Digital, and Connected TV platforms, says Adimpact in a report.

Revelations:

Political ad spending hit an all-time high of $1.2 billion over the record set in the previous 2020 cycle, a 13% increase. Spending on broadcast television is forecasted to make up $5.1 billion across the 2023-2024 cycle and include 50% in the advertising landscape. That represents a 3 percent less share of the cycle, even as it represents close to a $350 million revenue increase from the prior cycle.

The Spanish-language broadcast is expected to increase by 9 percent over the prior cycle, to $121 million in 2024, with competitive races across states with heavy Spanish-speaking populations, like Arizona, Nevada, Texas, and Florida.

Cable's share is forecast to slip from 19% to 18% of total spending, but the channel will still gain nearly $200 million in revenue. The share of CTV advertising is expected to increase from 12% to just over 13% and will grow in future cycles. Digital declined from 2020 to 2022 but has a forecasted increase of ~$100 million over 2022 due to Presidential activity. Radio and Satellite are predicted to hold their year-over-year shares of 3.5% and 1%, respectively.

Spending in presidential general elections should surge 17% to $2.1 billion. All of the presidential general election spending will be concentrated on seven key states: Pennsylvania, Arizona, Georgia, Michigan, North Carolina, Nevada, and Wisconsin.

President Biden picked off six elections in 2020, and North Carolina seemed to be an opportunistic pickup. Florida, which saw the most money of any presidential state as recently as 2020, is projected to fall to 8th place this cycle.

Senate spending will fall about 9% in 2024, to an estimated $2.1 billion. Many battleground states are in the fight for survival by Democrats: Arizona, Ohio, Pennsylvania, Nevada, Michigan, Montana, and Wisconsin, West Virginia.

Spending by the House is likely to increase by 8 percent over 2022's figure, reaching $1.7 billion in 2024.

The Data and Sources :

It projects race-level spending, drawing on Cook Political Report race ratings and historical spending levels. Backing these estimates are more than 15,000 elections' worth of data on $25 billion in spending and 20 million ad airings. Spending can be influenced by unexpected retirements, self-funders, fundraising activities, redistricting, and political dynamics.

Who is AdImpact ?

AdImpact is the wealthiest Software as a Service Company in Tracking and Analyzing advertisement data across Media channels—including TV and Digital platforms. Every day, they track more than one billion TV ad occurrences and hold the largest ad catalogue in the industry, covering all 210 DMAs plus over 20 million IP addresses.

Who does this matter ?

Up-to-date advertising data is an accurate calling card for political campaigns, media buyers, and analysts looking to make pointed decisions. With AdImpact's deep coverage and cutting-edge analytics, a more granular level of understanding can be provided about how modern campaigns manifest in the bigger picture by unmasking the competitive landscape of political advertising.

Our take as podcast producers?

It helps the podcast producers to change accordingly the content and find the target audience. Informed about their competition in political advertising, podcast producers might thus focus on themes that their audience will respond to most, which places them in a better position to attract those buyers when sought by advertisers.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• While radio remains, at this day and age, the most reliable platform of the Emergency Alert System, Spotify has considered adding one on its streamers. According to NK radio, the music streamer tests this feature in Sweden.

• It is in this vein that Radiodays Asia, one of the leading radio and podcasting conferences for the Asia-Pacific region, has added speakers to its roster for 2024.

• On the Earbuds Podcast Collective today, our favorite Radiolab host, Latif Nasser, put together a segment about our solar system.

• Now open for 2024 submissions: Parapod Podcast Awards! The Parapod Podcast Awards honors 'para-normal' podcasters and content.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• July 14, 2024 : Podcasts & Pizza Chicago Audio Makers - Chicago

• July 28, 2024 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

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