🚀 The Power of Sports Radio in Building Fan Loyalty and Engagement

Today's newsletter is (once again) powered by Podwires Marketplace. The Podwires Marketplace is an easy platform to find top podcast service providers and podcast producers. We've handpicked them and we're ready to bring your big or small project ideas to life. Together we can easily achieve your business goals!

Discover podcast experts who understand your market and can effortlessly help you grow your business.

Learn more right on the home page → https://marketplace.podwires.com

Podwires Overview : On the part of Audacy, its Sports & Fandom study showcases the role of sports radio in terms of creating fan engagement and loyalty, ultimately delivering value to advertisers. 84% of Americans identify as sports fans. Sports radio listeners are the most engaged and dedicated in fueling their fandom. Audacy provides 24/7 sports highlights, analysis, and inspiring stories that fuel this fandom, earning it trust and loyalty from its listeners.

The Revelations :

• The Fan: Sports fans are always watching—especially after the whistle. As such, sports radio listeners must be the best of 84% of Americans who truly are sports fans. Team fans get an adrenaline boost through sports radio, featuring deep analysis and player interviews, in addition to just purely behind-the-scenes content.

• It's an unbeatable ad platform, thanks to sports radio's engaged and connected audience. Fans of their teams and leagues join the community in a big way: participating in contests, polls, and promotions inspired by sports radio advertising. Fans are enthusiastic, loyal, 4 times more likely to buy from the brand advertiser, 3 times more likely to visit its website, and 6 times more likely to download its app.

• Sports fans are active all day, and so they're more likely to hear your radio ad than they would see it on TV. Sports radio ads stand out. More so than television ads, radio ads are noticed, trusted, and sought after.

• It's hours of sports talk every week for superfans, so brands that pair it with live games perform the best. Brands only in live games miss 80% of sports fan activity. Marketers should harness play-by-play and sports talk to surround fans with the game experience in order to build a stronger connection throughout the season.

• Brands want Audacy advertising to extend reach and boost impact! Our passionate listeners stand up for brands that stand up for their favorite stations and teams. This commitment pushes brands up the entire marketing funnel. And these victorious brands see sales and usage rise by 40%. Partnering with our beloved hosts amplifies the success of a campaign, since 61% of weekly listeners begin to view the company more favourably due to a host's endorsement and credibility.

• Sports radio engages fans throughout the brand journey for auto, insurance, quick-serve restaurants, telecom, beverage, and retail. National and local fan favourite teams' sponsors, as well as sports radio advertisers, were recalled. Radio advertisers won double-digit brand lift in Audacy's key sports markets.

Why does it matter:

Thus, with the establishing of an emotional connection between listeners and the station through alignment with popular sports radio personalities and teams, there is a related increase in brand awareness and perception. Ultimately, this leads to increased sales and usage across various industries for companies.

Bottom line:

Sports radio offers brands high-quality environments to engage with consumers in a safe way. If you haven't yet played in the sports radio arena, now's the time to capitalize on opportunities across teams, leagues, and local markets with fans galore.