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Let’s dive in on today’s newsletter.

• 🎧Crossed Wires Podcast Festival Concludes in Sheffield

• 🎙️iHeartMedia's Failure to Address Pay Gaps Threatens to Drive Away Top Talent

• 🚨 Podcast Insight: Precise Targets: Podcast Advertising Market Projects 14.30% Growth by 2028

• 🌏 Podcast Recommendation: You Probably Think This Story's About You

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox

🎧 Crossed Wires Podcast Festival Concludes in Sheffield

Crossed Wires Podcast Festival, the podcasting industry's newest public event, concluded on Sunday, June 2nd, in Sheffield. The festival, held at iconic city venues, attracted podcast enthusiasts and creators to join the industry's top and emerging names.Crossed Wires showcased live performances and special guests from Friday 31st May to Sunday 2nd June, including free shows from SELF ESTEEM, Greg James and Alice Levine, Brown Girls Do It Too, and others.

The Background:

Founded by some of the most respected names in British podcasting and live events; Co-host of My Dad Wrote A Porno and British Scandal, Alice Levine, Founder of Persephonica (Dua Lipa's At Your Service, Political Currency), Dino Sofos and Co-founder of Tramlines and Day Fever James O'Hara. Supported by the South Yorkshire Mayoral Combined Authority and Sheffield City Council, the festival firmly positioned Sheffield as a hub for the ever-growing podcasting community. 

The Highlight :

The musician SELF ESTEEM discussed her upcoming album, ambitions to work with Richard Hawley, and her desire to be like Chris Martin. SELF ESTEEM performed her single "I Do This All the Time" and also shared details about her upcoming book during the event. Katie Price performed her podcast, The Katie Price Show, alongside her sister and co-host, Sophie. Tom Davis and Romesh Ranganathan created an unfiltered chat atmosphere during Wolf and Owl Live.

In a separate event, Katherine Ryan performed her podcast Telling Everybody Everything. John Robins and Elis James gave a hilarious live version of their podcast, while TalkArt with Russell Tovey and Robert Diament discussed the idea of masculinity. Uncanny: I Know What I Saw showcased chilling storytelling at the Lyceum Theatre. In a different setting, Brown Girls Do It Too's Poppy Jay and Rubina Pabani brought their podcast line-up to life with skits addressing taboo topics.

Why is this matter :

These live podcast events offered listeners an exclusive opportunity to interact with their favorite hosts and content in a relaxed setting, promoting a stronger sense of community among attendees. The variety of subjects covered by these podcasts also helped to question accepted wisdom and start important discussions. With its distinctive combination of grassroots creativity and celebrity impact, Crossed Wires has set a new standard for podcast festivals and anticipates coming back next year with even more surprises and innovative programming.

Our Take:

By pushing boundaries and sparking crucial conversations, Crossed Wires has definitively carved out a unique position in the podcasting industry. Their unique live event format distinguishes them from conventional podcasts and draws in repeat listeners.

🎙️iHeartMedia's Failure to Address Pay Gaps Threatens to Drive Away Top Talent

The writers' union of iHeartPodcasts is considering leaving the largest podcast studio in America due to stalled contract negotiations, with iHeartMedia yet to finalize an agreement.

The Background

The 110-member iHeart Podcast Union has been trying to use flyers to tell coworkers about their rights as unionised workers and the ongoing bargaining process since they started organising in 2021 and were voluntarily recognised in 2022.

The Revelation

This group is requesting higher income, extended parental leave, and enhanced health benefits. Despite the company's success, pay gaps and unclear work environments persist for podcast producers. They are worried about the lack of initiatives promoting diversity and inclusion, fair management practices, and clear labor divisions.

The market for scripted audio and podcasts offers higher pay than iHeartMedia. To tackle these issues, the creators are seeking fair compensation, benefits, diversity and inclusion accountability, manageable workloads, clear advancement paths, and job security. To ensure sustainable growth and industry leadership, they expect the iHeart leadership to recognize their union and work towards these goals.

Why does this matter?

Resolving these issues will not only benefit creators but also improve iHeartMedia's reputation and overall workplace culture, emphasizing the need to respect and support creators in their work. Resolving these issues will help attract and retain top talent, leading to long-term success for the company.

Our Take:

By prioritizing their creators' needs and well-being, iHeartMedia can establish a reputation as a company that values its employees and fosters a positive work environment. Not only will this help the individuals concerned, but it will also boost the company's overall performance and standing in the market.

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🚨Precise Targets: Podcast Advertising Market Projects 14.30% Growth by 2028

Rising listener engagement and investment in diverse content will boost podcasting to USD 10.77 billion by 2023. Podcasts are popular for education and multitasking. Internet penetration, Bluetooth speakers, tablets, smartphones, and computers affect the market.

The podcast advertising market has survived COVID-19 thanks to audience growth and technological advances. Podcasters are loyal and engaged, making them more receptive to advertising. Ad campaigns are more effective with precise ad placement thanks to advanced insertion and targeting technology.

The Background

Polaris Market Research published the research in January 2024 based on data from 2019 to 2022 and forecasts from 2023 to 2028.

The Revelation

The podcast advertising market, worth USD 10.77 billion in 2023, is projected to grow 14.30%. Podcasts' diversity attracts advertisers who can target specific demographics and interests. Brand-podcast creator partnerships offer unique advertising opportunities. Podcast advertising relies on robust analytics and measurement tools to track reach, engagement, and conversion rates. Podcast advertising is growing in terms of ad type, genre, industry, and region, showing a diverse expansion across various segments. Podcast advertising was most popular in the U.S., Canada, and Europe in 2022. Host-read ads dominated the market in the U.S. and Canada. Because of their authenticity and seamless integration into the podcast's narrative, these ads are effective. Podcast hosts personally deliver them.News and politics were the largest segment in 2022 due to their active engagement, informed content, which attracted advertisers seeking engaged audiences. In 2022, the BFSI segment generated the most revenue, serving a diverse audience of financial professionals. Podcast advertising can reach the target audience and comply with industry regulations.In 2022, Spotify, Apple Podcasts, iHeartMedia, Podtrac, and Stitcher led the podcast market in North America, giving advertisers access to large and engaged audiences. Local platforms like JioSaavn in India, KKBOX in Taiwan, and Ximalaya FM in China will drive growth in the Asia-Pacific region. Spotify and Apple Podcasts also have a large presence in the region, giving advertisers a broad reach. Revenue is expected to reach USD 41.02 billion in 2032 from USD 12.29 billion in 2024.

Our Data and Sources :

Polaris Market Research offers precise market forecasts and research data through iterative research processes. Qualitative market estimation and segmentation are done top-down and bottom-up. Their findings are confirmed through cross-referencing data, primary data analysis, statistical modeling, and validation from primary sources.

Why does this matter?

The precise market forecasts and research data from Polaris Market Research assist advertisers in maximizing their reach and impact within their advertising budgets. Polaris Market Research uses top-down and bottom-up methods, data triangulation, and primary validation to forecast accurately. Advertisers can trust Polaris Market Research's targeting strategies for effective advertising campaigns.

Our Take:

Accurate and reliable market research is crucial for businesses to make well-informed decisions. Polaris Market Research employs various research and validation methods to ensure the reliability and usefulness of their findings for advertisers optimizing their advertising strategies.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• A prominent podcast hosting platform, Podbean, is pleased to announce that "Metrics that Matter: Mastering Podcast Analytics for Growth," a webinar, will take place on June 6th at 2pm Easter/11am Pacific.

• New Moonbug Entertainment Managing Director, Americas Courtney Holt is expanding his role. Holt, who joined the kid-focused media company in February, will promote CoComelon, Blippi, and other Moonbug brands in the region.

• Vox Media has announced a broad strategic partnership with OpenAI, whereby Vox Media's portfolio of properties will inform ChatGPT. Vox Media's brands include Vox, The Verge, and New York Magazine, among others. ChatGPT will benefit from Vox Media's journalism and experience through this partnership, including its podcasts. Additionally, the two businesses will work together to create cutting-edge products for Vox Media's customers and advertising partners using OpenAI's technology.

• This week, Tony Goldwyn and his daughter, screenwriter Anna Musky-Goldwyn, announced a podcast “to talk to other parents and children who are in the same game.”

"You Probably Think This Story's About You" is an exploration of love, betrayal, and the far-reaching consequences of one man's deceit, told through the eyes of the women whose lives were irrevocably changed by it.  Brittani Ard is on a quest for the truth.

She wants to understand how Kanon — the man she once believed to be her soulmate — could have deceived her so deeply. As the devastating revelations unfold, exposing the depths of his lies, Brittani embarks on a journey to uncover the truth. The road to understanding is paved with Brittani’s complex childhood, marked by addiction, sisterhood, and the deep family ties that shaped her. But there’s one question left: who is this story really about?   One thing's for sure – it's not him anymore.

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Zachary McAuliffe write about iOS 17: Your Favorite Podcast's Transcript Is a Few Taps Away on iPhone.

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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