🚀Quest and Coleman Insights Join Forces to Enhance Market Research Services

Quest Global Research Group Inc., one of the leading market research companies, acquired Coleman Insights, a media research leader.

Scoop: The acquisition will apply to both companies, as it enables the companies to expand their offerings and deliver enhanced services to clients across the market research community.

Since its foundation in 1978, Coleman Insights has performed research that helped media companies in more than a dozen countries build strong brands and develop great content. Headquartered in Raleigh, North Carolina, the company has led the front guard within the radio, podcasting, and streaming industries.

What's Next: As Coleman Insights integrates into the Quest family, even more services will emerge, leveraging the strengths of each organization and the changing needs of the clients it serves. Indeed, through the fusing of Coleman's strategic insights with Quest's data collection, services, and technologies, additional innovative solutions to solve the biggest business challenges for clients will evolve. Greg Matheson, the co-CEO at Quest, says they are very excited to welcome Coleman into the Quest family. "This acquisition marks another major milestone in our growth strategy that will allow us to extend our service offerings and deliver even more value to our clients.".

The focus is on: Coleman Insights will continue with their brand and team, adding the increased resources and capabilities of Quest. "This is an exciting new chapter for Coleman Insights and we are eager to see what we can do together," according to Warren Kurtzman, President of Coleman, now they can jointly offer more services to their clients and equally be supported by the expertise and other resources of a larger organization.

Significance: In this transaction, Coleman Insights has further enabled Quest to invest more resources into its research capabilities and grow the business. All clients should not see any disruption of service but, rather, anticipate increased resource availability while maintaining the superior level of service enjoyed to date.

Our take as podcast producers: The deal between Coleman Insights and Quest takes the industry a notch higher, availing creative solutions and improved services to the clients. We await with curiosity how this joint will affect media insights in the future and undertake market research as podcast producers.

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