🎙️TODAY’S BRIEF

• 🔥Quest and Coleman Insights Join Forces to Enhance Market Research Services

• 🚨 Podcast Insight: Unraveling the Popularity of True Crime Podcasts Among Listeners

• 💳The Power of Podcast Advertising: Government and Technology Categories Lead the Way

• 🌏 Podcast Elsewhere:  Magellan AI, the leader in audio intelligence and measurement, today announced the launch of Reach Lift. 

👋 Hi, Podsky!

A big thank you to all of our wonderful sponsors and advertisers! We're working hard to bring you the latest podcast news and insights.

Podwires is a part of your daily routine, and we're here to make it as enjoyable as possible. We promise to deliver valuable content just for you, as we said when you first subscribed.

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 7 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

⬇️Listen : Trailer Mixtape is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

COLEMAN INSIGHTS
🔥Quest and Coleman Insights Join Forces to Enhance Market Research Services

Quest Global Research Group Inc., one of the leading market research companies, acquired Coleman Insights, a media research leader.

Scoop: The acquisition will apply to both companies, as it enables the companies to expand their offerings and deliver enhanced services to clients across the market research community.

Since its foundation in 1978, Coleman Insights has performed research that helped media companies in more than a dozen countries build strong brands and develop great content. Headquartered in Raleigh, North Carolina, the company has led the front guard within the radio, podcasting, and streaming industries.

What's Next: As Coleman Insights integrates into the Quest family, even more services will emerge, leveraging the strengths of each organization and the changing needs of the clients it serves. Indeed, through the fusing of Coleman's strategic insights with Quest's data collection, services, and technologies, additional innovative solutions to solve the biggest business challenges for clients will evolve. Greg Matheson, the co-CEO at Quest, says they are very excited to welcome Coleman into the Quest family. "This acquisition marks another major milestone in our growth strategy that will allow us to extend our service offerings and deliver even more value to our clients.".

The focus is on: Coleman Insights will continue with their brand and team, adding the increased resources and capabilities of Quest. "This is an exciting new chapter for Coleman Insights and we are eager to see what we can do together," according to Warren Kurtzman, President of Coleman, now they can jointly offer more services to their clients and equally be supported by the expertise and other resources of a larger organization.

Significance: In this transaction, Coleman Insights has further enabled Quest to invest more resources into its research capabilities and grow the business. All clients should not see any disruption of service but, rather, anticipate increased resource availability while maintaining the superior level of service enjoyed to date.

Our take as podcast producers: The deal between Coleman Insights and Quest takes the industry a notch higher, availing creative solutions and improved services to the clients. We await with curiosity how this joint will affect media insights in the future and undertake market research as podcast producers.

PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

🗞️ TL;DR - PODCAST NEWS

• Magellan AI, the leader in audio intelligence and measurement, today announced the launch of Reach Lift. This game-changing podcast measurement product provides advertisers with unparalleled visibility into reach-related campaign performance and redefines how they might evaluate and optimize their podcast ads investments.

• Podbean, a leading podcast hosting and monetization platform, is excited to announce "From Blog to Podcast: Learn How to Enhance Your Podcast’s Blog & Website SEO with Podbean’s Latest Features."

• The Audio Production Awards are closing on Wednesday, September 11 at 2:00 PM, so there are only seven days left to submit your entry.

• While national podcasts are hot, hosts Corey and Gordon wonder when local podcasting will become "a thing." They consult Amplifi Media podcast expert Steve Goldstein. Steve discusses new local business models and one that could generate significant revenue after returning from the Podcast Movement in D.C.

PODCAST INSIGHT 
🚨 Unraveling the Popularity of True Crime Podcasts Among Listeners

True crime podcasts are a real cultural phenomenon and remain one of the most favorite genres: detailed investigation of unsolved mysteries and famous cases. According to the True Crime Consumer Report presented by Edison Research, high-profile cases have the potential to increase the number of fans for true crime podcasts.

The Research: Edison Research, sponsored by AudioChuck, recently released the True Crime Consumer Report at Podcast Movement in Washington, D.C., and it showed that 17 percent of the population aged 13-plus of the U.S. are true crime consumers from TV/movies and listen to podcasts but do not listen to true crime podcasts.

This would mean that, using the figure cited above of 17% of the U.S. population, approximately 48 million people are in a position to drive growth in this genre. A good indicator of potential for growth in the genre lies in 43% of podcast listeners specifically indicating that they would consider listening to a true crime podcast if one was about high-profile cases.

Tune in: Edison Research Senior Director of Research Gabriel Soto, and AudioCastle Chief Operating Officer Bob Baird, will speak in a webinar on September 12 about where true crime podcasts have been and what's next for the genre based on the findings from The True Crime Consumer Report.

Why it matters: Given the future proliferation of true-crime podcasts for older consumers, this will be helpful in strategizing how podcasters and advertisers reach the target segment. Webinar attendees can take away key insights and the tools needed to capitalize on the rapid growth of true-crime podcasts.

Our Podcast Producer Insights : In light of that, this webinar presents a unique opportunity for the podcast producer to understand and comprehend preferences and behaviors of the true crime podcast consumer across older age groups and, in turn, shape the nature of their content and marketing strategies in the process. Understanding industry trends and consumer demographics are key to positioning ourselves in this competitive market.

 🪧 FROM OUR SPONSOR

Brain food, delivered daily

Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe

This section is a paid advertisement. If you are interested in advertising, let's talk.

IN COLLABORATION WITH SOUNTHPATH
🎧 From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Your Listener

ABOUT THIS CLASS

We’ve all heard an editor say, “This is really more of a topic than a story.” But the process of getting from one to the other can feel opaque and mysterious. How do you get from an interesting topic to a gripping, emotional, and nuanced narrative? In this class, we’ll figure it out. Students will come to the first class with a topic they’re interested in, which can be as general as they like. Over the course of four weeks, they will turn that topic into a story. 

First, we’ll talk about what makes a good story, so that we know what we’re looking for. We’ll talk about how story-finding is partly about finding a story, but it’s also about crafting a story. We’ll talk about how to engineer the elements of a good story when they don’t appear to be there. And we’ll talk about learning to follow our intuition to find the “seeds” of the story throughout the reporting process. In the later sessions, we’ll go deep on how to interview for story and how to adjust your reporting plan as new information emerges. 

📅 Monday, October 7, 14, 21 and 28, 2024
🛎️ 3 - 5pm PT / 6-8pm ET
⏲️ 4 × 2 hour classes
💻 Virtual
💵 $370 AIR members 
$425 non-members

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

💳LIBSYN
The Power of Podcast Advertising: Government and Technology Categories Lead the Way

Libsyn Ads, a leading podcasting platform, announced August 2024 Podcast Advertising Rates and touted a huge opportunity for brands in the multimedia landscape where 75% of audiences reported that podcasters are more influential than social media or entertainment figures.

Zoom In: Libsyn Ads reports monthly CPM rates for podcast ads, demonstrating the premium value in reaching attentive consumers.

Broad View: 88% of podcast audiences value their listening experience. The average CPM rate for a 60-second ad spot in August 2024 was $21.25, down from the prior month rate of $21.93.

Key Highlights: CPMs for delivered ads ranked highest in these three categories in August: Government, $29; Technology, $29; Health & Fitness, $24.

Moving forward: In August, advertisers can reach highly engaged audiences in more accessible CPM categories such as True Crime ($19), Sports ($18), and Fiction ($21). According to the latest Edison Research True Crime Consumer Report, the genre engages an estimated 119 million American podcast listeners, making the genre the third most listened-to genre among weekly podcast audiences.

Why it matters: The understanding of the most lucrative ad categories will aid marketers in strategic budgeting and effective targeting. Targeting the rising popularity of true crime, sports, and fiction will allow advertisers to maximize their podcast ad ROI.

Genre popularity informs the investment decisions of advertisement money by podcast producers. An advertiser can surely capture a wide and interested audience in True Crime, Sports, and Fiction for better effects of their campaigns. The producers of podcasts know that the alignment of ads with listeners' preferences is critical to the performance of brands and content creators.

Our Podcast Producers Insights : As podcast producers, we must consider the rising popularity of True Crime, Sports, and Fiction when creating new content and partnerships. Producers can increase audience size and advertising revenue by aligning with these popular genres.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast professionals who rely on PODWIRES Marketplace to make their journey easier. Register right away.

👀 Hiring? Or looking for a new job

Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today!

📌 NOTICE BOARD

• September 18 : Radio Academy Festival 2024 - London, UK

• October 3 & 4 : International Women's Podcast Festival - London, UK

• October 18- 20 : Afros & Audio Podcast Festival - Baltimore, MD

• January 16 -18 : Podfest Expo - Orlando, USA

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• Buzzsprout reveals where the best place to get free music for your podcast will be in 2024 in their latest blog.

• Katie Paterson of Podcast Host wrote an article about "Podcast regulations: what lies ahead for us?

• Matt Medeiros of The Podcast Setup wrote an interesting article about helping podcasters get paid called the "Funding Tag".

• Podbean has a great blog post up about the amazing power of audio ads!

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️Rode - is an Australian-based audio technology company specializing in the design and manufacture of microphones, headphones, audio interfaces, and audio software.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

✍️ Give us a press release and a good-sized landscape photo. Make sure it's newsworthy. Send press releases to [email protected] or click here. Editorially, we may rewrite headlines and descriptions.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: https://testimonial.to/podwires

🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires