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  • ๐ŸŽ™๏ธ The report suggests The ad market has finally started to stabilise.

๐ŸŽ™๏ธ The report suggests The ad market has finally started to stabilise.

Hi Podfriend,

Maxi Tani, who writes for one of my favourite substack newsletters, "Semafor Media," discussed how the podcast industry is incredibly shrinking in light of Apple's covert tightening of its reporting on podcast listenership, which has shocked the already battered audio industry.

Remember to let us know if you have any news, anecdote, or just a hello.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Happy Podcasting

miko santos, founder

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News Highlights

๐Ÿ“ข The December 2023 release of the confirms Australians' appetite for podcasts. According to Australian Podcast Ranker, downloads increased by 26% in 2023 to reach over 1 billion.

๐Ÿ“ข Audacy announced a broad set of managerial changes and promotions that will impact nine local markets on Tuesday.

๐Ÿ“ข To prepare for the "increasingly challenging landscape" despite its success in 2023, Amazon-owned audiobook and podcast company Audible has laid off about 5% of its workforce.

 ๐Ÿ“ข   There has been a lot of talk about podcast predictions for 2024, so let's take a look at what the Blubrry team has to say about their Top 5 picks.

PODCAST RESEARCH
  • Edison states that audio's reach is still strong, even with younger listeners.

  • With great pride, Edison Research presents the UK's Top 25 Podcasts for Q3 of 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK.

  • Podcast listeners claim to hear more advertisements that are dry in their benefits or features, but they still prefer funny and entertaining commercials.

Podnews elsewhere
  • To assist novice investors in navigating the share market, LiSTNR has introduced CommSec Invest, a programme created in collaboration with CommSec.

  • With a strong finish to the year, Audioboom not only resumed growth but also experienced its highest-billing quarter since the second quarter of 2022.

  • Pioneers in the podcast space, Flightpath has released an innovative availability engine that is delivering a full year of reliable campaign projections for every show on the platform, setting a new benchmark.

  • Formerly PodInbox, a fanlist alternative to Podpage, has discontinued its paid plans and made all of its previous Pro features available for free. The business no longer charges monthly fees, but it does take a 7% cut from features that generate revenue.

  • Rephonic developed a GPT that generates original questions that will establish a strong connection with your guests and entice them to return for more. Try this by checking it out.

  • Axios' analysis of global forecasts indicates that the ad market will become more stable over the next five years, with North America's growth predicted to slow to 4.2% in 2024 from 5.6% in 2023.

ANNOUNCEMENT

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

MOVERS AND SHAKERS
  • President of Pushkin Industries Gretta Cohn will lead Pushkin's strategy alongside cofounder Malcom Gladwell in her new role as CEO of the podcast studio.

  • Listen has appointed Zoรซ Edwards as Executive Producer in the UK. Zoรซ was formerly a Senior Producer at Sony Music Entertainment's Somethin' Else.

  • Barstool Sports CEO Erika Ayers Badan made the announcement on X on Tuesday that she was leaving the organisation.

  • Talent agency clients will host podcasts produced by award-winning producer Leanne Alie, who was hired as The Artists Partnership's head of podcasts.

PODCAST RECOMMENDATION

Your Mama's Kitchen
Kerry Washington

"Tell me about your mama's kitchen.โ€ Thatโ€™s the simple request by acclaimed journalist and host Michele Norris. Listen to this episode featuring actress, producer, director, activist, mother, and wife, Kerry Washington. She joins the show to discuss her book, the importance of a kitchen in the Catskills, and how a pit stop in India changed her life and career.

HELP AND TIPS

๐Ÿš€ Want to advertise in Podwires ? Book here

PODCAST CORNER

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • Walnut Media USA needs a driven and experienced Performance Podcast manager to join our dynamic team.

  • Allio is seeking a Podcast Co-Host to be a third voice on new series launching in Q1 2024 alongside Allioโ€™s CEO and Chief Investment Officer (CIO).

  • Acast's Los Angeles Sales & Brand Partnerships team is seeking a driven, energetic, and passionate Account Coordinator to join the podcast industry's rapid growth.

  • An experienced Podcast Sound Engineer (Multimedia Production Coordinator) is needed at Johns Hopkins Disability Health Research Centre.

  • Good Karma Brands (GKB) and GKB Brandworks are looking for a Digital Content Creator to join our team.

  • RedCircle is all about the creator, and as a partnerships manager focusing on podcasters, youโ€™ll be working with creators full time.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

PODCAST EVENTS
  • Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

  • Design a Great Podcast with Strategy In Mind. This class will take you through a design process that blends vision, planning, and strategy.

  • The Hot Pod Summit is returning to Brooklyn on February 28th, 2024, as part of On Air Fest for a day of in-depth talks, intimate conversations, and industry networking.

  • The Institute for Independent Journalists 2024 Freelance Journalism Conference on February 29 and March 1, 2024

  • Podcast Academy: What is โ€œgrowthโ€ for my podcast? Setting realistic goals with Arielle Nissenblatt. (Register Here)

  • Rand Fishkin Joins Us at the Brand Podcast Virtual Summit in January 2024!

  • The Podcast Advertising Summit promotes podcasting as a media and advertising channel and highlights its great work. In London on January 25, this is your chance to unlock podcasts' marketing and advertising potential.

  • Lower Street, the organisation behind the Brand Podcast Virtual Summit, has released the complete list of speakers. The free event is intended for those who want to start or expand a brand podcast.

  • TPA Presents: Why (and how) a Solid Social Strategy is (Still) a Must for Podcast Growth with Jade Media.

  • The Podcast Show London is back, and from May 24โ€“25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.

CREATORS CORNERS
  • The United States Supreme Court refused to hear Apple's bid for an appeal on the 2023 antitrust suit regarding its app store policies.

  • Platformer, a technology newsletter edited by Casey Newton and Zoรซ Schiffer, is quitting Substack because the two of them don't agree with the company's decision to keep putting out newsletters endorsing Nazi doctrine.

  • On January 1, Lynn Yamada Davis, 67, passed away. She had over 20 million followers on her Cooking with Lynja TikTok account.

  • In an attempt to "test" X's revenue share, which creators have deemed unclear, MrBeast posted a video to the platform on Monday.

PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • ๐Ÿœ๏ธ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • ๐ŸŽ™๏ธ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • ๐ŸŽง Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • ๐Ÿš— Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • ๐Ÿ“ผ Tubebuddy - is a complete tool for YouTube channel management and growth.

  • ๐Ÿ“น VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/p/toolbox

Send press releases, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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