🎙️ Revealing the Power of Audio: Dentsu Study Highlights Dominance Over Video Ads

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📢  Revolutionary Podcast Network BlakCast Amplifies First Nations Voices.BlakCast, a podcast platform for First Nations and people of colour stories, launched today.

📢 Laura Byrne & Brittany Hockley Crowned Podcast Champions at the Australian Podcast Awards 2023. The Australian Podcast Awards (APAs) powered by iHeart, has announced its winners for 2023 across 30 categories.

📢 Forget Video, Audio is the New King of Advertising, States Dentsu Study.After three months, media agency network dentsu's groundbreaking study on measuring listener attention to radio and other audio advertising continues to buzz among audio ad sellers and buyers.

📢 Newcomers and Consistent Leaders: Triton’s Canada Podcast Ranker for October 2023. Top 3 Canada originated French-language podcasts were Le Radiojournal, Les chronique de Pierre-Yves McSween, and Richard Martineau

📢 Top Advertisers in Podcasting Drop a Staggering $68 Million in October. MediaRadar data released by Veritonic in a report on year-end audio business insights found that the top 15 podcast advertisers spent $68 million in October.

📢 Smart Speakers Bringing a Revolution to Audio Entertainment - Latest Research Reveals. Smart speaker ownership has grown over 400% in six years, from a niche smart-home product to a mainstream household item in many American households.

• SEG to Boost Radio Holdings with Major Acquisition of SEN NZ Assets. SEG stated that its wholly owned subsidiary Sports Entertainment Network NZ Limited (SEN NZ) has struck a non-binding agreement with TAB New Zealand (TAB NZ) to acquire SEN NZ's digital and audio assets.

• Study Shows Power of Talent Podcast & Radio Reads on Brand Growth.It is widely believed that podcast hosts and AM/FM radio personalities' talent reads boost brand awareness and sales. System1, the creative effectiveness measurement leader, found that talent reads affect market share and short-term sales.

• 0% Commission from Google? Spotify's Unconventional Deal Steals the Spotlight. Online music streaming New Epic v. Google trial testimony suggests Spotify made a generous Android-based payment deal with Google.

• Advertising Game Changer: Podchaser's Performance+ Shakes Up the Industry. The podcast industry's intelligence engine, Podchaser, has launched Performance+, an update to its Collections+ feature. Performance+ is an industry-first tool that helps advertisers find the best podcasts for performance and direct response campaigns.

• Acast's Global Partnership with Proximic Promises Innovative Solutions for Podcast Advertising. Acast advertisers can use Proximic by Comscore's Predictive Audiences to reach podcast listeners using privacy-friendly contextual signals.

• Optimize Your Video Content: Veritonic Introduces Cutting-Edge Analytics for Publishers. The industry's most complete platform for audio analytics and research, Veritonic, today revealed the expansion of its ground-breaking Long-Form Content Analysis solution to include video

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

•  Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

• Sam Keogh has been named head of agency sales - Sydney by SCA chief commercial officer Seb Rennie. Keogh joins SCA with over 11 years of experience in media sales and management, having previously served as group business director at JCDecaux.

• The health and wellness social shopping app Spree named Phil Ranta its new CEO. Ranta was COO of digital management agency We Are Verified.

• The Acast Australia group business director resigns to join SCA's LiSTNR team. Following his February departure, Acast Victoria group business director Bryce Crosswell will join Southern Cross Austereo's LiSTNR as head of digital sales in Melbourne.

They are the perfect combination for a new season of LiSTNR’s Bedtime Explorers, and with 28 million downloads and counting, tonight is the night to start listening, and sleeping!

 Hey parents – whether your child’s favourite puppy pal is a loving Labrador, a cheeky Pug, a curious Poodle, a daring Dachshund or an independent Afghan Hound, in season 11 of the beloved children’s meditation podcast, Bedtime Explorers Puppy Pals, they can drift to dreamtime learning all about host Amy Taylor-Kabbaz’s favourite furry friends.

The multi award-winning Bedtime Explorers podcast, renowned for helping children drift into a peaceful night’s sleep, is loved by children and families all around the world. In season 11, which features 10 episodes and is exclusive and free on LiSTNR, mindfulness coach, Amy Taylor-Kabbaz talks about dogs and their different characters, and how kids can channel these.

Episode one is all about the Labrador and how these puppy pals are loving and helpful, with Amy suggesting, “Let’s be helpful and kind and full of love like our Puppy Pal, the Labrador.”

The Border Collie is featured in episode two as inclusive, playful and full of fun, the Blue Heeler as loyal, the German Shepherd as strong, brave and protective, the Poodle as smart and curious, the Dachshund as positive and energetic, and the Afghan Hound as independent and loving.

In each episode Amy gently guides children in how they can be just like their favourite puppy pals, as they wind down and prepare for sleep.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

• How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

• Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

• Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

• Vice Media is looking for a Freelance Podcast Producer Series. As a producer you will be responsible for owning all aspects of pre-production, production and post-production of narrative audio documentary.

• Sinclair, Inc. is looking for an Associate Producer, Podcasts to assist in developing and producing a slate of audio series. 

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Magellan AI Market update: September podcast advertising spend. Join us for the monthly briefing where we look back at the month's trends in spend and creative

• Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

• Maker Mingle: Editing Your Podcast with Descript. Attend the PRX Podcast Garage at KQED workshop on editing podcasts with Descript, an AI-powered audio and video software for audio word processing, transcription, and podcast and video editing.

• Music Crash Course: A how-to for all things musical in a podcast.Get ready for a mind-blowing crash course in all things music, where you'll learn about cues, tags, stingers, and how to use them.

• Cumulus Media & Signal Hill Insights' Podcast Download – Fall 2023 Report. A exclusive podcast webinar where they share everything brands and agencies need to know about how Youtube fits into content consumption.

• New Class: Managing Productions to Managing People: A Guide for Producers and Editors. The most experienced producers and editors are expected to manage people and productions without training.

• Kyle & Jackie O re-signed with ARN in a $200 million contract that will keep them on the air until 2034, ending weeks of doubt over their futures.

• A month after revealing an exclusive collaboration with X, Paris Hilton's entertainment business 11:11 Media banned ads on X, CNN said. Hilton's media company is the latest to shut off Twitter advertising over antisemitism fears.

• Content creators got new camera filters, video editing tools, and text-to-speech voice options on Instagram.

• TikTok influencer Mizzy received 18 weeks in prison for violating a court order. Mizzy broke the order by sharing videos of people without their consent within hours.

• CBC News reports that 32-year-old Instagram influencer Tristan James Hamm, known as “Mr. Adventure,” is charged with illegally killing bears in Yukon.

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