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🎙️ Revealing the Power of Audio: Dentsu Study Highlights Dominance Over Video Ads

Become a Smarter Podcast Producer in 5 minutes >> Hear about the latest Podcast News before anyone else.

November 23, 2023

Revolutionary Study: Audio Ads Outperform Video in Capturing Listener Attention.

Over three months after media agency network dentsu solved the mystery of measuring listener attention to radio and other audio advertising, audio ad sellers and buyers are still buzzing.

A recap webinar by the Interactive Advertising Bureau on Tuesday focused on audio and its importance.

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📢  Revolutionary Podcast Network BlakCast Amplifies First Nations Voices.BlakCast, a podcast platform for First Nations and people of colour stories, launched today.

📢 Laura Byrne & Brittany Hockley Crowned Podcast Champions at the Australian Podcast Awards 2023. The Australian Podcast Awards (APAs) powered by iHeart, has announced its winners for 2023 across 30 categories.

📢 Forget Video, Audio is the New King of Advertising, States Dentsu Study.After three months, media agency network dentsu's groundbreaking study on measuring listener attention to radio and other audio advertising continues to buzz among audio ad sellers and buyers.

📢 Newcomers and Consistent Leaders: Triton’s Canada Podcast Ranker for October 2023. Top 3 Canada originated French-language podcasts were Le Radiojournal, Les chronique de Pierre-Yves McSween, and Richard Martineau

📢 Top Advertisers in Podcasting Drop a Staggering $68 Million in October. MediaRadar data released by Veritonic in a report on year-end audio business insights found that the top 15 podcast advertisers spent $68 million in October.

📢 Smart Speakers Bringing a Revolution to Audio Entertainment - Latest Research Reveals. Smart speaker ownership has grown over 400% in six years, from a niche smart-home product to a mainstream household item in many American households.

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

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The application period is now open!

  •  Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

  • Sam Keogh has been named head of agency sales - Sydney by SCA chief commercial officer Seb Rennie. Keogh joins SCA with over 11 years of experience in media sales and management, having previously served as group business director at JCDecaux.

  • The health and wellness social shopping app Spree named Phil Ranta its new CEO. Ranta was COO of digital management agency We Are Verified.

  • The Acast Australia group business director resigns to join SCA's LiSTNR team. Following his February departure, Acast Victoria group business director Bryce Crosswell will join Southern Cross Austereo's LiSTNR as head of digital sales in Melbourne.

What do Poodles, Pomeranians, kids and sleep have in common?

They are the perfect combination for a new season of LiSTNR’s Bedtime Explorers, and with 28 million downloads and counting, tonight is the night to start listening, and sleeping!

 Hey parents – whether your child’s favourite puppy pal is a loving Labrador, a cheeky Pug, a curious Poodle, a daring Dachshund or an independent Afghan Hound, in season 11 of the beloved children’s meditation podcast, Bedtime Explorers Puppy Pals, they can drift to dreamtime learning all about host Amy Taylor-Kabbaz’s favourite furry friends.

The multi award-winning Bedtime Explorers podcast, renowned for helping children drift into a peaceful night’s sleep, is loved by children and families all around the world. In season 11, which features 10 episodes and is exclusive and free on LiSTNR, mindfulness coach, Amy Taylor-Kabbaz talks about dogs and their different characters, and how kids can channel these.

Episode one is all about the Labrador and how these puppy pals are loving and helpful, with Amy suggesting, “Let’s be helpful and kind and full of love like our Puppy Pal, the Labrador.”

The Border Collie is featured in episode two as inclusive, playful and full of fun, the Blue Heeler as loyal, the German Shepherd as strong, brave and protective, the Poodle as smart and curious, the Dachshund as positive and energetic, and the Afghan Hound as independent and loving.

In each episode Amy gently guides children in how they can be just like their favourite puppy pals, as they wind down and prepare for sleep.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

  • Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

  • Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

  • Vice Media is looking for a Freelance Podcast Producer Series. As a producer you will be responsible for owning all aspects of pre-production, production and post-production of narrative audio documentary.

  • Sinclair, Inc. is looking for an Associate Producer, Podcasts to assist in developing and producing a slate of audio series. 

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

  • Kyle & Jackie O re-signed with ARN in a $200 million contract that will keep them on the air until 2034, ending weeks of doubt over their futures.

  • A month after revealing an exclusive collaboration with X, Paris Hilton's entertainment business 11:11 Media banned ads on X, CNN said. Hilton's media company is the latest to shut off Twitter advertising over antisemitism fears.

  • Content creators got new camera filters, video editing tools, and text-to-speech voice options on Instagram.

  • TikTok influencer Mizzy received 18 weeks in prison for violating a court order. Mizzy broke the order by sharing videos of people without their consent within hours.

  • CBC News reports that 32-year-old Instagram influencer Tristan James Hamm, known as “Mr. Adventure,” is charged with illegally killing bears in Yukon.

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