QUOTE OF THE WEEK

PRESENTED BY MORNING BREW

• Triton Digital Announces September 2023 Podcast Rankings for US, Australia and New Zealand. With 51.5M average weekly downloads and 14.0M average weekly users for the month of September, SiriusXM Podcast Network maintained its top ranking on the Top Sales Networks Report

• The Podcast Experience is Improved by YouTube Music. YouTube is improving its podcast platform, creating growth opportunities for small podcasters. As podcasts become more popular among creators and artists. They have added an Australian podcast homepage as they continue to release podcasts worldwide.

• Launching on YouTube Music in the UK, podcasts offer yet another listening option. YouTube Music users can watch and listen to podcasts without a paid membership, switching between audio and audiovisual experiences and background listening.

• Joint Statement Regarding the Download Metric's Continued Integrity.Apple Podcasts updated the behaviour of automatic downloads as a result of a cooperative effort by the podcasting community. With the launch of iOS 17 on September 18th, podcast publishers may start to notice changes in Apple Podcasts' statistics, particularly for older back-catalog episodes.

• Revolutionizing Audio Ad Measurement: Veritonic Introduces Pixel-Based Brand Lift Tracking. Audio analytics and research platform Veritonic announced that clients can measure the performance of embedded or ‘baked-in’ audio ads using pixel-based brand lift measurement after listener exposure.

• To further bind creators and fans together, Patreon purchased the digital events platform Moment. Moment and Patreon creators want a single platform that combines previously separate features. Patreon creators want live streaming to build their communities and fandoms.

The findings of a new study conducted by Acast, the largest independent podcast company in the world, show that US consumers highly trust podcasts as a medium. According to a study of US consumers, more than any other media personality tested, 64% of podcast listeners actively seek out podcasters and create time for their content, making the time spent with podcasts highly engaging and intentional.

These findings come at a time when trust in US media has reached an all-time low, with research from Gallup and the Knight Foundation reporting that half of Americans think national news organisations intentionally mislead them. Podcasters are becoming the media industry's reliable sources of information in this age of scepticism and false information.

In fact, more people trust podcasters than any other tested medium, according to Acast's research, at 50% of listeners. YouTubers are the second most trusted group, according to 44% of YouTube users who use the service. Notably, many of these popular YouTube personalities are also podcasters as YouTube becomes a top platform for listening to podcasts.

Because of social unrest, conflicting news coverage of the same events, and other factors, trust in the US media has been declining recently. US consumers are increasingly turning to podcasters as a source of truth as they have lost faith in traditional media, according to Tommy Walters, director of research and insights at Acast. "At Acast, we consistently observe audiences turning to podcasts for in-depth discussions and analysis over clickbait headlines during difficult and uncertain times, such as the start of the pandemic and the beginning of the war in Ukraine. We have also observed that audiences place more faith in podcaster product recommendations than any other form of media when it comes to product endorsements.

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Gen Z was our fastest-growing cohort in terms of music and podcast listening in the first half of 2023, with over 560 billion songs and more than 3 billion podcast episodes listened to.

They were also twice as likely to respond, "a song, album, or podcast that I love and listen to repeatedly," as opposed to some of the biggest events that dominated news or social media headlines, when asked to name the biggest cultural event of the previous year.

Over 551 million people use Spotify to listen to music for their daily lives. Their interest in the creators who are advancing culture is reflected in their engagement with our collection of over 100 million songs, 5 million podcasts (including 100,000+ video podcasts), and 350,000 audiobooks.

Because of this, the day following the film's premiere, global streams of Spotify's Barbie Official Playlist increased by 1,560%. In addition to creating podcast communities (we hear you, Wrighty's House listeners), fan clubs around playlists and charts (from K-Pop stans to Brazilian funk fans), and devoted superfan groups for creators (#DaddyGang), Spotify users spend an average of over 2.4 hours per day with the service.

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Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

The multi-platform production studio within Headspace, Headspace Studios, has joined the company's podcast portfolio, according to a recent announcement from AdLarge. With the addition of Sunday Scaries, Radio Headspace, and Dear Headspace to AdLarge's Sales Portfolio, Headspace is expanding its offering of podcasts with a focus on mental health, wellness, and mindfulness.

Dear Headspace, a first of its kind for the industry, allows individuals to submit questions about various common challenges, including relationships, grief, family, and starting their meditation journey, with episodes releasing every Tuesday.

Radio Headspace is a daily mindfulness microcast that encourages listeners to pause, reflect, and explore our shared human experience and how to live up to our limitless potential, co-hosted by Headspace’s popular mindfulness and meditation teachers. Sunday Scaries by Headspace, led by mindfulness and meditation teacher, Dora Kamau, helps listeners reframe their anxiety and approach the work and school week with a positive outlook through weekly mini-meditations every Sunday.

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• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

SUPPORTED BY SCRAPPY PODCASTING

• Audacy and Puck Launch Putin Documentary Podcast Series From Founding Partner and Washington Correspondent Julia Ioffe. Audacy announced an expansion of its partnership with Puck and the launch of “About a Boy: The Story of Vladimir Putin,” a five-part documentary podcast series about Russian President Vladimir Putin's childhood (and life) and why it's crucial to understanding his next move in the Ukraine war.

• Step into the Future with Podpage's Latest Dashboard: A Total Game-changer for Podcast Websites. Podcast website Podpage released a dashboard. It has cleaner organisation and new customization.

• New podcast tackles everything gaming and more. A weekly podcast taking on everything from indie games to new VR peripherals and anything in between.

• The most recent iOS update from Apple may significantly affect podcast downloads. In September, Apple released iOS 17, which included a change to the way automatic downloads for podcasts operate.

• Acast Identifies Nearly Two in Three Fans of Podcasts Listen to Podcasters' Gifting Suggestions for the Holidays. The largest independent podcast company in the world, Acast, today published a global podcast advertising guide for the holiday season of 2023 that is based on research and insights.

• With "TRAILERGRAM," Amaze media labs attracts new listeners to podcasting. Amaze Media Labs, an innovator in the podcast industry, announces the launch of Trailergram™, an affordable advertising product that helps podcasters discover, grow, and retain new listeners.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

•  On AIR Brand is looking for a VA/Project Manager. This is an opportunity for you if you are highly organized, meet deadlines, have an instinct and talent for creative/design.

• Podsicle Media is hiring a B2B Podcast Guest Booker who will manage end to end guest booking across 3 podcasts.

• Studio71US is looking for a The Podcast Growth & Marketing Podcast Internship focuses on helping existing shows grow and takes a look at the marketing best practices for podcasts and digital talent.

• Mongo DB is hiring a Podcast and Video Content Producer to become an integral part of our Developer Relations Technical Marketing team, focusing on the development and distribution of high-quality digital media.

• NBCUniversal looking for a Dateline Audio (PEP) Producer . Play a key role in writing, planning and producing new episodes of original Dateline podcast content

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Philly Podcast Mixer. This is your chance to connect with fellow audio makers, radio journalists, and podcasters here in Philadelphia.

• Archives to Earbuds: Podcast as Cultural Artifact. When an archival institution makes a podcast, it is not just highlighting historical artefacts from its collection, but it is also creating a new artifact.

• The Winning Podcast Advertising Playbook from Iconic Creators & Brands. The top podcasting platform for creators and advertisers, Liberated Syndication Inc. ("Libsyn"), today announced its attendance at Advertising Week New York 2023 (#AWNewYork23), a conference that brings together the best minds in marketing, advertising, media, and technology.

• 3rd Party Tracking for Podcast Ads - Described. At "PODCAST ADS BOOTCAMP," attendees will have the opportunity to hear from industry expert Pete Birsinger, Founder and CEO of Podscribe, a leader in automated Quality Assurance for podcast ads.

• Mini Podcasting: How to Finally Launch Your Show!. A free webinar that gives you the exact blueprint you need to launch your podcast and stay consistent. Hosted by Joe Casabona

• The Independent Podcast Awards are the brand new awards launched for those podcasts that are truly free of corporate ties.

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

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