🚀Russell Howard's Wonderbox Podcast Joins Adelicious Network, Introducing Ads

Adelicious signed Russell Howard's Wonderbox. Howard's popular podcast will offer advertising and sponsorship for the first time since September 2023. This partnership marks the first Avalon title to join the UK's leading independent podcast hosting and monetisation network.

Launching into the Top 10 Comedy Podcasts, Wonderbox has seen British comedian Russell chat to guests including John Oliver, Jameela Jamil, Shaun Keaveny, Roisin Conaty, Munya Chawawa, Jimmy Carr, Jack Whitehall, Greg Davies and Guz Khan, about personal mementos they’d keep in their Wonderbox to remind them about important moments in their lives in weekly episodes. Clips from episodes have amassed over 80 million views on social media, with several going viral such as Jimmy Carr describing his dream cocktail (17 million views), Greg Davies on his missing Paella dish (7.9 million views) and Fatiha El-Ghorri diving into language (3.1 million views).

Craig Eastwood, Commercial Operations Director at Adelicious said: “We’re all big fans of Russell in the Adelicious office, so having his well-established show, Wonderbox join our roster is a significant moment for us and we are looking forward to helping it become an even bigger success. The fact that Russell, Avalon, and the entire Wonderbox team have chosen Adelicious to manage the podcast’s first commercial ventures reflects our commitment to a personalised approach and our dedication to helping our creators reach their full potential."

Jon Thoday, Executive Producer at Avalon said: "We’re very pleased to partner with the innovative Adelicious team as Russell Howard’s hugely popular Wonderbox podcast continues to build its audience around the world"

Russell Howard’s Wonderbox joins a slate of Adelicious titles including current Spotify and Apple chart-topper Soccer A-Z, Short History Of…, LadBaby’s Live and BINGE! the new entertainment show from Alex Jones and Harry Judd.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires