🚀Science Podcasts Dominate Australian Listening Habits, Spotify Finds

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• 🎧 Which podcast trends are capturing advertisers’ attention in 2024

• 🎙️Announcing the 2024 Quill Podcast Award Winners

• 🚨 Podcast Insight : iOS 17 Launch Sees Fewer Downloads but Promises Better Ad Performance

• 🌏 Podcast Recommendation: Mixed Signal

• 🛠️Podcast Events & Toolbox

🎧 Which podcast trends are capturing advertisers’ attention in 2024

By Jenny Haggard, global thought leadership lead, Spotify Advertising

The marketing consensus is shorter content is better. As attention is scarce in an attention economy, advertisers believe that keeping content brief, regardless of message, will increase views, streams, and engagement. Podcasts are a proven exception that is making advertisers reconsider. Research shows that people spend over seven hours per week listening to podcasts, and Gen Zers complete 80% of 50-minute episodes. Ad spend is matching cultural behaviour: Podcasts will earn $2 billion in ad revenue for the first time in 2024 and $3 billion by 2028. [Read more]

🎙️Quill Podcast Awards: Celebrating Top Talents in Audio

The fourth-annual Quill Podcast Awards were held recently by Quill to honour the most inventive, talented, and brightest podcasters. Supported by prominent figures in the industry such as Sounds Profitable, Simplecast, Larj Media, Podcastle, and Triton Digital, the awards this year highlight the remarkable development and inventiveness in the audio industry. The awards recognise brands and podcasters in 15 categories who are advancing podcasting, as the industry continues to change at an astounding rate. The Best News Podcast, Best Podcast Agency, and Best Podcast of the Year are among the categories. The winners of the 2024 Quill Podcast Awards are proudly announced by Quill Podcast Agency. [Read more]

💥 Attention, podcasters!

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🚨iOS 17 Launch Sees Fewer Downloads but Promises Better Ad Performance

For most publishers, the release of iOS 17 has resulted in fewer downloads; however, the pain of lower numbers has been lessened by the prospect of better ad performance. Even though it's still early, the most recent data from Podscribe suggests that the trade-off might be starting to pay off. In the last few months of 2018, Podscribe reported a slight improvement in ad performance; the company claims that these gains persisted primarily into the first quarter of this year. According to Podscribe, visitor rates from impression-based campaigns performed "similarly" in the first quarter as they did in the fourth, with the exception of a slight fractional decline. Other data, though, showed even greater promise. Between Q4 and Q1, episodic campaign visitor rates performed 12% better than the previous quarter. The report states that "between episodic and impression-based campaigns, there was a clear difference in conversion rates in the first quarter." "Our research indicates that episodic campaigns outperform impression-based campaigns in terms of listener conversion by 86%." According to Podscribe, the conversion rate for impression-based campaigns was 0.02%, while the rate for episode-based campaigns was 0.04%. Other high-level metrics, such as overall podcast ad conversion rates and website visitor rates, remained stable between the fourth and first quarters, according to the report. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

📻Podcast Listening Soars in Science Category in Australia

Spotify found that science podcasts are fastest-growing only in Australia. According to Spotify's Global Podcast Trends Tour, Australia's fastest-growing podcast categories are Religion & Spirituality (75.2%), Business & Technology (70.7%), Society & Culture (60.5%), and Science (60%). Australia's most popular podcasts are comedy, health & fitness, society & culture, true crime, and sports. 62% of podcast listeners searched for, bought, or discussed a product after hearing an ad. In Australia, 50% of 18-24-year-old podcast streamers were from a different country. The number is higher for 13-17-year-olds (66%). 13-17 and 18-25-year-olds stream abroad the most. 63% trusted their favourite podcast host over a social media influencer. 55% of Gen Zs told Spotify they like a podcast more if they follow it on social media and listen to it.[Read more]

• Triton Digital®, the global leader in digital audio, podcast, and broadcast radio technology and services, released the latest Canada Podcast Ranker for the April 2024 reporting period (April 1, 2024 – April 28, 2024) today.

• The political podcast Breaking Points is making Locals and Rumble its new subscription provider, according to Rumble, a video-sharing platform and cloud services provider.

• In addition to being eager for their team to succeed, Timberwolves supporters are also insatiably in need of team-related content, and the Wolves community's voices are gladly accompanying them on this emotional journey.

• Spotify revealed today that it will be bricking all Car Things purchases starting on December 9 and will not be accepting returns or trade-ins.

The truth about modern media — from inside the machine. Every Friday starting May 31, journalists Ben Smith and Nayeema Raza pull back the curtain on the week’s key stories, revealing how money, access, culture and politics shape everything you read, watch, and hear

This section is updated on a regular basis. View more, feel free to add yours

• Adelicious, the UK’s leading independent podcast hosting and monetisation network has announced the promotion of Gemma O’Brien and Lora Elliott to the Senior Leadership Team.

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 

• 🚀 Sound Path🎫 Paid📍 Online

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• The Radio Academy Festival  Impact Amplified is the theme of this year’s Radio Academy Festival which returns to the Royal College of Physicians at Regent’s Park in London on 18 September .📅 Wednesday 18th September 2024 | 8:30 AM - 7:00 PM BST🚀 Radio Academy🎫 Paid 📍 The Royal College of Physicians, NW1 4LE

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Growing and retaining a podcast audience is a major challenge. But growing and connecting with your podcast audience doesn't have to be hard! Alban, Jordan, and Kevin discuss how Fan Mail and Buzzsprout Ads improvements can help you reach new and existing podcast listeners in this Buzzcast episode!

• How ChatGPT’s new model could transform podcasting and public media. OpenAI announced GPT-4o, its latest language model, this week, with improved multimodal capabilities. The “o” in GPT-4o stands for “omni,” emphasising its real-time reasoning across audio, vision, and text.

• 4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives.

• If no one hears your amazing content, is it still as brilliant as the adage "tree in the forest"? In this episode, Colin Grey and Matthew Mclean share "Top Promo & Growth Lessons From Successful Indie Podcasters" with us.

• The Biggest Threat To Podcasting in 2024, According to Experts. To different people, podcasting might signify different things. It's a community, a company, or a hobby for some people. To some, it's their life.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

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• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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