QUOTE OF THE WEEK

PRESENTED BY MORNING BREW

• Sony Podcast Jobs Are Cut Along With Emily Ratajkowski Show. According to sources, Sony Group laid off podcast staff and cancelled a programme with model and author Emily Ratajkowski.

• Acast and Slip.Stream Form a New Music Licencing Partnership with Podcasters.The biggest royalty-free music platform, Slip.Stream, and Acast, the largest independent podcast provider in the world, announced a new partnership today that gives Acast podcasters access to more than 70,000 songs for use in their content creation. 

• AdLarge, Flightpath, and Sounder Unveil a Game-Changing Integration Set to Take Podcast Advertising to New Heights. AdLarge, Flightpath, and Sounder are excited to announce a ground-breaking integration that will change the podcast advertising landscape and is a first-to-market.

• Triton Digital Unveils First Canada Mid-Year Podcast Trends Report. Listeners downloaded 4.4 episodes per week, on average, and 92% of podcasts were listened to on a mobile device.

• SiriusXM Retains Top Spot in Triton Digital's U.S. Podcast Ranker for August 2023. With 53.4M average weekly downloads and 14.0M average weekly users, the SiriusXM Podcast Network maintained its top ranking on the Top Sales Networks Report for the month of August.

• My Podcast Reviews by Daniel J. Lewis is getting an upgrade and a new name: Podgagement. Four years in the making, we're thrilled to announce the pending launch of our all-new revolution of podcast engagement tools to upgrade My Podcast Reviews

Podcasting, a medium that began as a niche digital channel, has morphed into a massive entertainment industry. As with any evolution, podcasting has experienced various shifts, from its humble origins to a robust and complicated business.

Podcasting has gone through two significant eras and is about to enter its third. As I started teaching my course, “The Business of Podcasting,” at NYU a few weeks ago, I was looking for a way to summarize the rapid changes. Let’s traverse through the pivotal periods that shaped our industry into the powerhouse it is today.

1. The "MeUndies" era - the dawning days

This first era was the golden age when podcasting was finding its rhythm. The name of the game was authenticity, with baked-in ads forming the backbone of the monetization strategy. Host endorsements were everything. When a listener heard their favorite host advocating for MeUndies or Blue Apron, the association was personal, lending a genuine feel to the advertisements.

With its narrative prowess, public radio quickly realized the medium's potential. Public radio marked its territory, creating and distributing informative, compelling, and intimate shows that topped the podcast charts. And who can forget Serial’s breakthrough storytelling and MailChimp’s sponsorship? With Serial’s release, podcasting was no longer the hidden corner of the internet. It was the talk of the town.

In October 2014, Apple took a giant step in embedding its podcast app natively on all its phones, ensuring the medium had a direct route into millions of pockets. Game on.

Continue reading here

You may have seen this announcement last week when Coleman Insights introduced our Ascend^SM Brand Lift Study service. This marks the culmination of more than a year of work with clients who came to us looking to demonstrate the effectiveness of the advertising campaigns their clients conducted with them.

On the surface, the launch of Ascend may seem a bit out of character for our firm. After all, for more than 45 years we have built a reputation for providing programming-oriented insights to clients in the radio, podcasting, and streaming industries. You may see Ascend as a tool for the sales department and I would not dispute such a conclusion.

So why did we launch Ascend? Beyond the obvious goal of growing our business, there are two reasons that drove this decision.

Continue to read here ⬅️

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

Stories of Resilient Women

Curated by...
Andreea Coscai (she/her), Podcast Marketing Associate at Tink Media and creator of Her Time Romania

• In Her Ellement
  Welcoming Challenge with Malaysia Airlines' Former Head of Product Shaku Kandan

• Work-Life Harmonized
  The Fight Against Postpartum Depression feat. Sonia Pazmandi Lee

• Hotter Than Ever
  Finding the Humor Inside of Tragedy with Comedian Kellye Howard

• Modern Love
  What I Got Wrong About My Parents’ Marriage

• The Heart
  SISTERS: What's Wrong-isode

Curate a list

• Podworks.io Podcast 101 from the Experts.  This 10 part instructional video series for early-stage podcasters that covers everything from audio production to making money is courtesy of our friends in Podcasting.

• Where to Find Sports Addicts: Forever Fans. As an advertiser, deciding to connect with sports fans is an easy call. But just as top-round draft picks each have different strengths, not all sports fans are the same.

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

SUPPORTED BY SCRAPPY PODCASTING

• How MacOS Sonoma Affects RODE Products. Some MFi-certified USB audio devices are incompatible with Intel-based Macs running Sonoma due to a limitation that has been discovered.

• As 22% of heavy linear TV viewers say they will watch less TV this fall, AM/FM radio and podcasts can regain lost TV reach due to writers/actors strike. A resolution to the Hollywood Writers Guild of America (WGA) and Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) strike, which has lasted over 100 days, is uncertain.

• ZipRecruiter Leads Radio Ads, Forecasting Economic Growth. Radio ads rebound for a fourth week as brands shake off a slow summer. The week's top five national radio advertisers had 229,931 spot plays, up from 219,703 the week before, according to Media Monitors.

• IAB Australia introduces programmes for fundamental industry training. With the introduction of new foundational industry training programmes, IAB Australia has increased the scope of its industry education offerings. The industry can now access the first two modules, Foundations of Digital Audio Buying and Foundations of Programmatic DOOH Buying, for free.

• David Krulewich (DK) Joins Audiohook as Chief Revenue Officer. DK is a skilled digital media entrepreneur with a noteworthy history of success over the course of his more than 15-year career.

• The Sisters': Goldhawk Productions' New Podcast that Dares to Question the Paranormal. Realm, the world’s largest growing independent podcast network with 6000+ hours of audio entertainment, today released the trailer and announced casting for a new supernatural horror series The Sisters, starring Mae Whitman (Parenthood, Good Girls).

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

Production Assistant

Airship is the podcast production company behind "American Scandal," "American History Tellers," "Business Movers," “History Daily” and more, led by host and producer Lindsay Graham (no, not that Lindsey Graham).

As our slate of podcasts grows, we're looking for an enthusiastic and workflow-obsessed Assistant Production Manager who’s as at home in a DAW as a spreadsheet, Slack channel or production calendar.

POSITION

This position is critical to the successful production and publishing of all Airship podcasts. The Assistant Production Manager is key to keeping day to day operations running smoothly, while supporting and improving performance.

Duties include (but are not limited to) assisting with:

• Managing production calendars and prioritizing work to meet deadlines

• Coordinating content workflows

• Implementing and improving business processes

• Quality control

• Organizing project assets

• Setting and scheduling meetings, calls and interviews

• Facilitating and correcting transcriptions

• Production of advertisements, bonus, marketing and ancillary content

• Communication and coordination with clients and partners

• Working with Executive Producers to develop show ideas

• Miscellaneous company projects and ad hoc tasks as assigned

• Audio editing tasks will be frequent, including,

• Editing sponsorships, advertisements and promos

• Final episode assembly, preparation for publishing and delivery

• Editing pickups or corrections

• Rendering stems, alternate or corrected episode versions

Prior experience editing audio or video is required, though any new hire will be provided with and trained in the specific programs we use (Reaper, primarily).

To apply

To apply, please send a resume and cover letter to [email protected] .

Please mention Podworks.io in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Latino Podcast Listener Report 2023. The fourth annual Latino Podcast Listener Report will debut in a webinar on Thursday, October 5 at 2 p.m. ET. This year’s study will focus on podcast monetization and advertising potential through the lens of the Latinx consumer.

• FREE 10 Day Podcast Incubator for Limited Series. This is a free ten day training to help you decide if launching a limited series podcast is a good move for your business and how to optimize the launch.

• Spark Media Ignite Conference. Welcome to the 2023 Spark Media Ignite Conference, the premier Christian podcast and communicators conference where creators, innovators, and enthusiasts unite to explore the limitless potential of the collaboration and growth.

• RMDS Q&A: How to Start a Successful Podcast. If you’ve been looking for advice about your podcast, Stone and Lee can help. They’ve hosted thousands of podcasts and helped hundreds of businesses start their own.

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

• Russell Brand's ability to make money on YouTube is no longer permitted. Only a few days have passed since several reports detailing the actor's alleged sexual assault surfaced before the decision to demonetize Brand's account was made.

• First-Party Measurement Solution for Advertisers is Launched by TikTok. TikTok launched Attribution Analytics, a first-party measurement solution to help marketing teams understand the social network's advertising solutions' bottom line impact.

• Join the Fiverr influencer programme to use your influence to earn money. Become a part of the expanding cohort of influencers who are capitalising on financial gains through the promotion of the world's foremost digital services marketplace.

• Inside the platform's marketing challenge, TWITTER users don't want to call it X.  The Harris Poll and Ad Age study explores public opinion of Elon Musk's rebranding of his company to X and whether it is gaining traction.

• Meta's business verification programme is expanding. Mark Zuckerberg announced Meta Verified will soon expand to Instagram, Facebook, and WhatsApp businesses at Meta's Conversations Conference in Mumbai.

Please contact us by sending a direct message (DM) to @realmikosantos and @podworks_io on Twitter if you have anything interesting to share because we love to hear them at [email protected]

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