• PodWires
  • Posts
  • 🎙️ Spotify 2023 Report Shows Steep Rise in Podcast Ads and Video Time, Video on Substack get a major upgrade

🎙️ Spotify 2023 Report Shows Steep Rise in Podcast Ads and Video Time, Video on Substack get a major upgrade

Become a Smarter Podcast Producer in 5 minutes >> Hear about the latest Podcast News before anyone else.

November 30, 2023

Hi there, Podfriend

Podcast advertisements increased by 40% worldwide and video time nearly doubled, according to Spotify's 2023 Wrapped for Advertisers report. As a reflection of the industry's popularity, podcast advertising is the fastest-growing ad product on the streaming platform.

These are a few of the updates we have for you today.

Happy Podcasting

PRESENTED BY MORNING BREW

Are you looking to get in front of 5000+ Independent Podcast Producers? Sponsor this Newsletter

📢  The 2023 Spotify Wrapped for Advertisers report shows that podcast ads increased by 40% globally while video time nearly doubled. The streaming platform's fastest-growing ad product is podcast advertising, reflecting the industry's popularity.

📢 Apple released 2023's most popular podcasts and year-end charts for nearly 100 countries and regions today. From January to December 2023, the Browse tab lists the top podcasts, new shows, most followed shows, most shared shows and episodes, and top free and subscriber channels. Shows We Love, a curated collection of popular narrative and episodic series, is available in over 15 markets. Apple Podcasts will announce the Show of the Year on Tuesday, December 5.

📢 Uber Seals Game-Changing Sponsorship Deal with Popular UK Podcast.Uber and Steven Bartlett's The Diary of a CEO podcast have signed a six-month sponsorship agreement as part of Uber's calculated strategy to broaden the brand's appeal.

📢 Video on Substack get a major upgrade. Now you can upload videos directly to your Substack and opt to automatically publish the audio as a podcast episode

📢 Podcast digital audio advertising spend rose 19.2% in the September quarter compared to last year, according to PwC's September IAB Australia Online Advertising Expenditure Report (OAER).

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

  •  Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

  • Sam Keogh has been named head of agency sales - Sydney by SCA chief commercial officer Seb Rennie. Keogh joins SCA with over 11 years of experience in media sales and management, having previously served as group business director at JCDecaux.

  • The health and wellness social shopping app Spree named Phil Ranta its new CEO. Ranta was COO of digital management agency We Are Verified.

  • The Acast Australia group business director resigns to join SCA's LiSTNR team. Following his February departure, Acast Victoria group business director Bryce Crosswell will join Southern Cross Austereo's LiSTNR as head of digital sales in Melbourne.

Nature BreakingThe Living Planet ReportThis podcast produced by World Wildlife Fund regularly features in-depth interviews about environmental news, trends, and cutting-edge solutions to the biggest challenges facing life on earth. This episode dives into WWF's flagship Living Planet Report. The most recent report found an average decline of 69% in species populations since 1970. Seth Larson interviews WWF's Chief Scientist, Dr. Rebecca Shaw, about what the findings mean for people and species alike, and how individuals can take action in their own lives to stop and reverse the loss of nature.

🚀 Want to advertise in Podwires ? Book here

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

  • Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

  • Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

  • Vice Media is looking for a Freelance Podcast Producer Series. As a producer you will be responsible for owning all aspects of pre-production, production and post-production of narrative audio documentary.

  • Sinclair, Inc. is looking for an Associate Producer, Podcasts to assist in developing and producing a slate of audio series. 

  • Nova Entertainment is hiring a Audio Engineer. NOVA Entertainment is Australia’s fastest-growing audio entertainment business

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

  • Online Advertising Rises 7.8% to $3.732 Billion Amid Ongoing Economic Struggles. The PwC-prepared IAB Australia Online Advertising Expenditure Report (OAER) shows search and directories spent $1.630 billion, general display $1.451 billion, and classifieds $649.2 million in the September 2023 quarter.

  • Google will pay local publishers $100 million for news snippets shared on its local platform in Canada. Bill C-18, the Online News Act, requires U.S. digital giants to negotiate commercial licencing deals with Canadian publishers for their local platforms. Google will pay $100 million annually.

  • Mailchimp announced it is closing TinyLetter. Products will be discontinued on Feb. 29, 2024.

  • Forbes announced its social media 30 Under 30. Creator economy startup founders topped the list.The $250 billion creator economy is expected to double in five years. Breakthrough creators are emerging.

  • The nearly 1.6 million-subscriber YouTuber Ashley Alexander announced her matcha business in a video tour of the farm and factory in Shizuoka, Japan.

Send press release, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

🚀 Advertise with our newsletter to get in front of Podcasters and Podcast Producers

📢 Interested in sponsoring Podwires

Reply

or to participate.