🎙️TODAY’S BRIEF

• 🔥 2024 Podcast Industry Report: Why Only 6.42% of Shows Succeed (And How to Join Them

• 🚨 Podcast Insight: Study Reveals Podcast Listeners Drive Auto Parts Sales: Audio Advertising Outperforms TV

• 🌏 Podcast Elsewhere: Podcast Hall of Fame Welcomes Eight Industry Leaders to New Board of Governors

• 🏆 PodBusiness : Spotify Hits 640 Million Monthly Users as Q3 Revenue Soars to €4 Billion

• 🛠️ 3 New AI Podcast Toolbox to boost your productivity

👋 Hi, Podsky!

🎃 Miguel here! What a day it's been! Let's dive into our latest issues together.

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⬇️Listen : A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter. Powered by AI.

PODMATCH
🔥2024 Podcast Industry Report: Why Only 6.42% of Shows Succeed (And How to Join Them

The podcasting industry changed: only 6.42% of podcasters make it to 100 episodes, but that small number of podcasters accounted for 95% of the total listenership.

With a total of 504.9 million listeners in 2024, new podcasters have a big opportunity in an unsaturated market where only 14% of the total podcasts are active.

This Podmatch report narrows down the focus to independent podcasters alone this November 2024, eliminating the celebrity and network shows to give specific performance data.

The Key points:

• There are 381,627 active podcasts: a growth of 1.6%, which represents 14.11% of the total 2.7 million podcasts.

• Projected podcast listeners for 2024: 504.9 million (+8.6% growth)

• Only 22.9% of interview-based podcasts remain active, which is a struggle very unique to the genre of podcasts.

• The average podcast gets 44 guest requests daily.

• This usually takes two years with 100 episodes to build up a viewership and grant podcasters credibility in the industry that leads to more views and monetizing opportunities.

The Big Picture:

For Podcasters:

• Success metrics now clear: 2 years/100 episodes benchmark

• Huge potential audience, 504.9 million listeners, with relatively low competition

• This is a good networking opportunity as evidenced by high demand for guest appearances.

For Producers:

• High-engagement growth market for its listeners

• Data transparency into which hosting platforms perform the best

• Serve the 93.58% needing help in reaching milestones of success

For the Industry:

• Listenership is growing healthily despite attrition among content creators.

• The market still isn't saturated with new quality content.

• There is strong potential that independent podcasting will become increasingly professionalized, moving toward organized and revenue-generating approaches for independent podcasters.

🗞️ TL;DR - PODCAST NEWS

• Magellan AI Launches New Podcast Measurement Tools for Branded Content and Special Episodes. New tools from Magellan AI help podcasters and advertisers track the performance of non-traditional podcast content like sponsored interviews, branded shows, and cross-promotional episodes compared to podcast ads.

• Headgum Launches 'Chicken Podmesan': SNL Writer Dan Licata and Nick Naney Explore Italian-American Culture in New Comedy Podcast. Headgum is adding a six-episode comedy podcast called "Chicken Podmesan" to its growing collection of celebrity comedy podcasts. Dan Licata and Nick Naney will interview Italian-American figures in character.

• Podcast Hall of Fame Welcomes Eight Industry Leaders to New Board of Governors. The Podcast Hall of Fame has named eight prominent podcasting leaders, including international representation, to its board of governors to help guide the future of the organization and prepare for its next induction ceremony at Podfest Expo in Orlando in January 2025.

• Spotify Unveils Major Video Push with New Creator Platform and Premium Monetization Features.Spotify announced a significant update to its platform, and said it is going to focus on video podcasting, among others. This was launched in partnership with the launch of "Spotify for Creators," which includes new monetization features, video content creation tools, and ad-free viewing for Premium subscribers starting January 2024 in select markets.
  
  
  

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Study Reveals Podcast Listeners Drive Auto Parts Sales: Audio Advertising Outperforms TV

AM/FM radio and podcasts have become significant platforms for auto aftermarket advertising, outperforming traditional TV, according to a study by Cumulus Media | Westwood One Audio Active Group®.

The research, commissioned by MARU/Matchbox, found that heavy audio listeners are not just casual shoppers but are the key to reaching big spenders in the auto parts market. They make more frequent purchases and show higher brand recall than TV-watching consumers, according to the study.

The Key Points:

• Heavy podcast and radio listeners report spending an average of $500 more on auto parts each year versus TV viewers-a tremendous gulf in purchasing.

• Audio drives significantly better lift for retailer ad recall and shopping frequency.

• AM/FM radio has a huge 86% share of in-car ad-supported audio

• Ultra-heavy auto parts shoppers are 60% more likely to be heavy AM/FM radio listeners

• Audio effectively reaches three key segments: mega-milers, do-it-yourselfers, and ultra-heavy shoppers

The Big Picture: This is huge for podcasters and audio content creators alike. For podcast producers, this cements audio as a premium platform for advertising and may mean more ad revenue coming in from the auto aftermarket sector. More importantly, the industry at large will benefit from real proof that audio outperforms in driving better ad results, giving them more brand awareness, higher ROI for advertisers, and a move toward more personalized and targeted marketing efforts.

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EDISON RESEARCH
🚨Edison Research Reveals Dramatic Shifts in Q3 2024 Podcast Rankings

Podcasts are a sea change. New entrants like MrBallen nailed audiences with his spine-chilling stories, while The MeidasTouch Podcast has the political discourse swaying in a different direction altogether. MrBallen tells spine-tingling stories, and the political juggernaut of The MeidasTouch Podcast makes for an interesting reshaping of listener preferences.

Equally striking is KILL TONY's entry at #41. Edison Research's Q3 2024 Edison Podcast Metrics™ report offers dynamic change at the top of the podcast charts, but still with some leadership holdovers. Data includes all weekly podcast listeners aged 13 and above for an accurate and total picture of the United States' podcast consumption habits.

The Key Points:

• Joe Rogan Experience, Crime Junkie, and The Daily hold on to their top-three positions as

• SmartLess finally joined the Top 5 for the first time under SiriusXM.

• MrBallen Podcast joined the Top 10 at #9

• The continued growth of political content, with MeidasTouch Podcast at #28

• Business-related content on the rise at How I Built This joined at #35

Big Picture: Major opportunities in various genres are underlined by this quarterly report for podcasters and producers. The success of fresh voices is reflected in a Top 10 debut by newcomers like MrBallen and the rapid rise of The LOL Podcast. Besides, a surge in popularity of political and business podcasts speaks volumes about the taste of the audience, which is getting an evolving twist day by day. Growth in various Top 50 podcasts entertainments, news, true crime, and business entertainment signals to an ever-expanding marketplace that is opening for various genres of content.

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📢 PODBUSINESS

⏭️ Spotify Hits 640 Million Monthly Users as Q3 Revenue Soars to €4 Billion. The third quarter of 2024 saw Spotify add users, increase revenue, and improve profits, indicating that the company is financially healthy and reaching more music listeners worldwide.

⏭️ Wondercraft and Frequency Partner to Launch AI-Powered Audio Ad Personalization Platform. Two companies specializing in audio technologies have joined to create a system that enables brands to develop hundreds of audio ads with the help of AI in no time, and air the right one automatically, whether depending on the listener's location, time of day, or even the weather.

⏭️ European Podcast Market Set to Soar: €2.21 Billion Growth Expected by 2028, Smart Speakers Drive Expansion. The European podcast industry is supposed to grow by €2.21 billion in 2028, given the increasing users of smartphones and smart speakers. Additionally, the factor of competition and perpetually changing listener preferences remain an issue at hand.

⏭️ PodcastOne Lands Seven-Figure Deal with Stassi Schroeder, Expanding Female-Focused Content Portfolio. To expand their female-focused programming, PodcastOne has acquired Stassi Schroeder's successful pop culture, relationships, and lifestyle podcast in a multi-year, seven-figure deal.

🎧 FROM THE COMMUNITY

⏭️ Podcast Branding Guide: How to Create a Memorable Show Identity in 2024. Podcast branding uses visual (logos and artwork) and audio (music and voice tone) elements to help your podcast stand out and connect with your target audience across all platforms.

⏭️ Jonathan Groff Reunites with Former Music Teacher in Heartwarming 'Arts Educators Save the World' Podcast Return. New episodes of "Arts Educators Save the World" feature successful artists talking to their former teachers, including Broadway star Jonathan Groff reuniting with his elementary school music teacher to discuss how arts education shaped his life and career.

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• ✅ Wondercraft:  An AI-powered audio studio for creating ads, podcasts, and meditations without recording.

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