🚀Spotify's Revenue Surpasses Expectations, Shares Surge 12.6%

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• 🎧Spotify's Stock Soars on Q1 Results, Forecasting Strong Q2

• 🔥Wiser Than Me: Julia Louis-Dreyfus' Podcast Wins Webby Award

• 🚨Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

• 🌏 Podcast Recommendation: Rock that doesn’t Roll

• 🛠️Podcast Events & Toolbox

🎧Spotify's Revenue Surpasses Expectations, Shares Surge 12.6%

Spotify shares experienced a significant boost in Tuesday trading following the positive news that the Swedish streaming company turned a profit in the first quarter of the year.

This achievement was attributed to the expansion of video offerings, the increasing popularity of audiobooks, and the implementation of AI-generated playlists. Despite a slight slowdown in subscriber and user growth, Spotify managed to capitalise on these factors and achieve profitability.The company has announced its plans to introduce new options, such as an audiobook-only tier and a music-only tier, in order to attract a wider range of consumers and grow its user base. [ Read more ]

🔥 Wiser Than Me: Julia Louis-Dreyfus' Podcast Wins Webby Award

Wiser Than Me by Julia Louis-Dreyfus has won the 2024 Webby Award for Podcast of the Year. With the series created for Lemonada Media, Louis-Dreyfus is said to have "made an outstanding contribution to digital entertainment." In the podcast, which debuted in 2023, Louis-Dreyfus speaks with well-known women, allowing them to impart their knowledge and life lessons.

The International Academy of Digital Arts & Sciences (IADAS) declared Wiser Than Me to be the best podcast of the Webby Awards, stating that Louis-Dreyfus "has wholeheartedly embraced the internet as a platform for connecting generations through meaningful, funny, and important conversations." [ Read more ]

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🚨Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting

Over the last five years, the Cumulus Media | Westwood One Audio Active Group® has commissioned Advertiser Perceptions annually to survey brands and media agencies on the sales contribution of five advertising effectiveness factors

• Brand

• Creative

• Reach

• Recency

• Targeting

How would you answer? What percent of sales are driven by each element? Answers should add up to 100%. [Read more - By Pierre Bouvard ]

• On Friday, September 20, 2024, Stak will present Football Ramble: Time Tunnel, a new live show from the popular podcast, at The London Palladium.

• Audacy is upping its game to win more of the billions spent on sports advertising. The Audacy app's 600 podcasts, 40 owned-and-operated all-sports radio stations, and 160 sports streaming channels will help it do that. Audacy Sports, a new vertical, will allow ad buyers to target sports listeners on-air and online.

Christian rock has long been the target of jokes, but the effect it had on evangelical kids in the 80s, 90s and early 2000s is worth serious consideration. We’re looking at personal stories from people who grew up listening to CCM. Expect hilarious moments and heartfelt yearning in equal measure. If you’ve had any experience with Christian music, we hope your own story makes more sense to you after listening. If you’ve never given Christian music any thought beyond a punchline, we hope you’ll gain a deeper understanding of a subculture that’s shaping the world around us now.

This section is updated on a regular basis. View more, feel free to add yours

• NAB President and CEO Curtis LeGeyt will serve until 2029. Over a decade with NAB, LeGeyt has helped American radio broadcasters.

• Veteran of the audio industry Craig Strachan has been named CEO of Novel Audio, the multi-award-winning premium podcast production company.

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• RESONATE: How to Sell, Write and Produce your Audio Fiction Series. This webinar from the award-winning audio fiction creator Asa Merritt will give you the professional and creative tools you need to break into this exciting field. 📅 Thursday, April 25 3pm PT / 6pm ET🚀 Soundpath🎫 Free📍 Virtual Online

• TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.📅 April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Free📍 Online

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Podcast Advertising Power-Up: Unlock Success with These 4 Essential Strategies by Audacy Insight Team

• Evo Terro dropped a bomb on the podcast-listening app developer community last Sunday, with an article titled Unlocking the Potential of Fiction Podcasts: A Call to Podcast App Developers 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

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• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

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