💥Welcome to Podwires, Podsky, Miguel here. It's the start of the week here in the US, but it's already the second day of the week for us here in Australia.

The second day is a great one for Australian employees! Thanks to a new "right to disconnect" law, you can now ignore those and other intrusions into home life. This new law is designed to curb the creep of work emails and calls into personal lives, which is great news for us all!

Oh, sorry, Miko! No more late-night emails or calls, unless it's pub time, hahaha.

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

🎙️TODAY’S BRIEF

• 🔥Libsyn and Universal Music Partner to Elevate Podcast Quality

• 🚨 Podcast Insight: Strategies for Effective Audio Promos in Podcasting Growth

• 🌏 Podcast Elsewhere: Discover the Hidden History of the NYPD in Empire City Podcast.

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

⬇️Listen : Trailer Mixtape is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

📈 MARKETS

As of 9:30 PM ET( Monday ) . Data is provided by Yahoo Market

🌟 Market Tidbits : Apple Names Kevan Parekh Its Next CFO

LIBSYN
🔥Libsyn and Universal Music Partner to Elevate Podcast Quality

Liberated Syndication Inc. has partnered with Universal Music for Creators, a service that provides music subscriptions without copyright claims, to offer premium music and sound effects for podcast creators. The partnership will immediately offer special rates for audio and video podcasts, allowing creators to access premium content without any claims.

The Details:

• The Libsyn platform has integrated Universal Music for Creators, a high-quality music and sound effects service, into its platform, providing creators with access to a vast array of safe-to-use tracks and enhancing the production value of their podcasts.

• Libsyn has partnered with Universal Production Music to offer Universal Music for Creators to podcast creators. This partnership aims to empower creators with the necessary tools to produce engaging and professional-quality content. Creators can enhance their creativity and elevate their podcasts with Universal Music for Creators.

• Libsyn is offering podcast creators a free 6-month subscription to Universal Music for Creators. To access the promotion code, creators can log in to their Libsyn dashboard. Creators can apply the promotion code during their account creation process at www.universalmusicforcreators.com/news/libsyn to access the offer. Libsyn will also provide custom-themed playlists for various podcast genres, including True Crime, Society & Culture, and Sports.

The service offers over 50,000 high-quality tracks, 200,000 premium sound effects, and more than 80 regularly updated playlists, all of top quality.

Previously, this catalogue was only available to TV and film industries. According to Sion Elliott, Global New Business Strategy Director of Universal Production Music, music has the power to connect people across different cultures and enhance podcast storytelling. Universal Production Music is collaborating with Libsyn to bring these opportunities to Libsyn podcast creators, empowering them to enhance storytelling with music.

Why it matters :

This partnership between Libsyn and Universal Music for Creators gives podcast creators access to a wide range of high-quality music to enhance their content. By offering a free 6-month subscription to Universal Music for Creators and custom-themed playlists, creators can easily enhance the production value of their podcasts and attract more listeners.

Our take as podcast producers :

Thanks to this partnership, podcast creators can now enhance their content with a professional touch without having to worry about copyright violations. Personalized playlists empower producers to easily select the ideal music to create the desired atmosphere for their shows and deeply engage their audience.

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🗞️ TL;DR - PODCAST NEWS

• Discover the Hidden History of the NYPD in Empire City Podcast. Empire City, an eight-part narrative series about the complicated and mostly invisible history of the New York Police Department, premiered today by Wondery and Crooked Media.

• Scripted Cozy Mystery Podcasts. This week's podcast curated by our friend Arielle Nissemblatt of Earbuds Podcast Collective is called "Mystery podcast" curated by Drew Frohmann.

• New Speakers Announced for Radiodays Asia and Podcast Day Asia. Radiodays Asia and Podcast Day Asia have added speakers. Kuala Lumpur hosts Radiodays Asia 2-4 September. Radiodays Asia's Podcast Day Asia is on Tuesday, September 5.

• Evergreen Podcasts Unveils Relaunch of Bridechilla Wedding Podcast. Evergreen Podcasts acquired Bridechilla from founder Aleisha McCormack in February 2024 and relaunched the wedding podcast.

  
  

PODCAST INSIGHT 
🚨Strategies for Effective Audio Promos in Podcasting Growth

Amplifi Media recently partnered with Cumulus Podcast Network and audio research agency System1 to deliver a keynote session on the importance of audio promos in the development of podcast audiences in the recent podcast movement.

The session outlined seven key strategies to gain attention, heat, curiosity, and FOMO-fear of missing out on something important or exciting.

The Revelations :

• Lead with an attention getter, as modern attention spans are shorter than ever. Your promotion must immediately captivate the interest of the listener's 'So what?' and draw them in. This hook is vital to breaking through noise and not being tuned out.

• Relevance to a target audience, engagement, and a compelling message-not loudness or flash-is what gains attention. The best promos are informative, creating curiosity, heat, and FOMO.

• A promo that speaks to the right brain with storytelling, imagery, and feelings is far more memorable and persuasive than simple fact recitation and will move the listeners into action more favorably.

• Branding helps your audience understand your brand's status in the mind. A good promo teases the futures, is timely and relevant, and builds brand equity to keep viewers coming back. Music enhances audio promos' emotional impact and brand power.

• Like TV and movies, execution and placement is everything, paying attention to detail. Networks, platforms, promo swaps, and ad buys reach desired targets.

• Repetition is key for memory retention; thus, frequency is important. Consistent exposure will cement your message. Better Help is the number one podcast advertiser because repetition creates action.

The Data:

The online survey among monthly podcast consumers aged 18 and above was done to get people's insights into the study. In all, there are 156 respondents. The focus had been on demographics, age, gender, and ethnicity in the USA.

Why it matters:

Audio promotions are the single most important promotion you can do in podcasting. It is your first point of contact with potential listeners. The more emphasis you put on the audio promotion, the more dividends you will get in audience growth and retention.

A great audio promo will set the tone for your brand and leave a lasting impression. Perfecting promos will ensure maximum impact and efficiency for your target audience.

Our take as podcast producers :

We will be able to reach a wider audience base if we make the promos in audio more memorable. Quality and continuity of promotional content are just but a few key factors that will enable us to successfully enter the competitive landscape of podcasting.

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SOUNDPATH
🎧  From Idea To Launch: How To Create A Sustainable Podcast

ABOUT THIS CLASS

Even as there are 2.5 million podcasts worldwide, most of them have only published ten or fewer episodes. And few of those have consistently grown their audience! Fewer still have accolades to their name.

Take this intermediate workshop to learn the most critical steps you should take before launching your first episode—so you'll create a show you actually want to keep making. Log: Ensure that you're about to start a long-running podcast after the course is completed in this workshop, equipped with listening sessions, discussions, and writing exercises.

📅 Tuesday, September 17
Thursday, September 19
Tuesday, September 24
Thursday, September 26

🛎️ 2-3:30pm PT / 5-6:30pm ET

🖥️ Virtual

⏲️ 4 x 90 minute classes

💵 $335 AIR members 
$385 non-members

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer

• Pushkin Industries is hiring a Sales Lead.

• The Roost is looking for a Partnership Coordinator based either in the Los Angeles, CA or Austin ,TX area.
  
  

📌 NOTICE BOARD

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

• January 16 -18 : Podfest Expo - Orlando, USA

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

• Interesting article on "How this duo grew a podcast empire - for just $70" by Lauren Sams of the Financial Review.

• Jay Nachlis of Coleman Insights has written an interesting article about "Why Podcasters Must Urgently Adopt a Video Strategy" and he makes a good point.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

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