🎙️ Strategize Better: Podcast Marketing Academy's Indispensable Guide to Podcast Trends

PRESENTED BY MORNING BREW

• Surging Audience Numbers for Top Podcast Publishers Revealed in New October 2023 Rankings!. US UMA increased or was flat for all but one of the Top 20 publishers in October 2023 over September 2023.

•  Podcast Marketing Academy Unveils Comprehensive Report On Global Marketing Trends. This report includes data from shows from six continents, multiple languages, and all major formats and genres.

• Spoken Word Audio Continues Record-Breaking Growth Streak! This may sound repetitive, but spoken word audio keeps breaking the record. Daily, 135 million people listen to spoken-word audio. This is 30 million more people than nine years ago and almost half the 13+ U.S. population. The share of spoken word in audio listening has grown 55% in 9 years. Growth is the headline, regardless.

• Boost Your Podcast Growth: Guesting on Other Podcasts the Second-Best Marketing Strategy.Based on a Q1 2023 survey of 521 podcasters and industry professionals, the Podcast Movement, Transistor, and Alitu report examines podcast growth after launch.

• Surging Audience Numbers for Top Podcast Publishers Revealed in New October 2023 Rankings!. US UMA increased or was flat for all but one of the Top 20 publishers in October 2023 over September 2023.

• Experience Bestselling Audiobooks With Spotify Premium, Now Available in the US!. Audiobook fans in the US, rejoice! The U.S. joins the U.K. and Australia in offering over 200,000 audiobooks to Spotify Premium subscribers. How's that sequel?

• Veritonic's Unprecedented Flexibility & Granularity Enhancements Transform Audio Attribution. With the release of several ground-breaking updates to their audio attribution solution, Veritonic—the industry's most extensive platform for audio analytics and research—offers advertisers and brands a level of flexibility and granularity never before seen.

• Acast adds real-time campaign planning to self-serve podcast advertising.The independent podcast company Acast announced a new feature on its self-serve podcast advertising platform that streamlines host-read sponsorship campaign planning and booking.

• Possible Settlement Looms for SiriusXM over Podcast Transcription Lawsuit. Nearly two years after SiriusXM was sued by several deaf people for not providing podcast transcripts, the two sides may be settling out of court

• 🚨 Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

Beyond Awareness: Disability Awareness That Matters
Autism Siblings, Presumption of Competence & Spelling to Communicate with Danny & Tara Whitty

In this emotional episode, siblings Danny and Tara Whitty discuss the importance of spelling to communicate, communication regulation partners, and their relationship with host Diana Pastora Carson.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

• How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

• Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

• Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

• How to Keep AI in Check for the Creator Economy. To make their jobs easier, creators are starting to use tools that use artificial intelligence.

• Freelance Nuts & Bolts Webinar. Get ready to start right away with this crash course from the founder of the Institute for Independent Journalists! You'll learn how to set an hourly rate, how to organise your freelance portfolio using the 3 P's model, how to keep track of projects and invoices to get paid, how to get great jobs, and more.

• Maker Mingle: Making a daily news podcast with the Fifth and Mission team. Come to the PRX Podcast Garage at KQED for our workshop and mixer for creative people who make sound. At the start of this session, the people who make the Fifth and Mission podcast from the San Francisco Chronicle will talk.

• Integration Powerhouse: Podbean and Descript Simplify Podcast Publishing. Podbean, the popular podcast hosting and monetization platform, and Descript, the groundbreaking audio and video editing platform, will showcase their publishing integration at an exciting event.

• Chad Hurley, the co-founder of YouTube, raises funds from A-Star Capital and Ron Conway for his stealth AI startup.

• Alcohol advertisement pulled due to "racist overtones". AANA's anti-discrimination and anti-vilification code was broken, leading to the removal of an Instagram advertisement from brewer Good Folk.

• AI tools could "negatively impact" industry attempts to address diversity, according to a warning from Diversity Council Australia.

• Youth publisher LADbible is closing in Australia, laying off 50 workers.An anonymous source told News.com.au that the UK-based company will close its Australian branch in 2023.Staff was informed over the weekend. LADbible will hire a UK commercial agent and run editorial.

• 180 Gaming Employees Are Let Go by Amazon. Amazon laid off 180 gaming employees on Monday, according to an internal memo. It's the latest tech company to make narrower, more focused cuts after mass layoffs a year ago, following Google and Meta.

Send press releases, jobs and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.