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🎙️ Strategize Better: Podcast Marketing Academy's Indispensable Guide to Podcast Trends

Become a Smarter Podcast Producer in 5 minutes >> Hear about the latest Podcast News before anyone else.

Today, Podcast Marketing Academy released its inaugural Podcast Marketing Trends Report, an exciting podcast study.

The report analyses how podcasters create and market their shows and sets marketing benchmarks to help podcast publishers make better marketing decisions based on a survey of 521 podcasters who shared 12 months of month-by-month download data.

According to the study, the second-best marketing strategy for the expansion of podcasts in 2023 is The best marketing strategy for podcast expansion is guesting on other podcasts; social media promotion is the most successful tactic.

Check out the report here

PRESENTED BY MORNING BREW

  • 🚨 Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

Beyond Awareness: Disability Awareness That MattersAutism Siblings, Presumption of Competence & Spelling to Communicate with Danny & Tara WhittyIn this emotional episode, siblings Danny and Tara Whitty discuss the importance of spelling to communicate, communication regulation partners, and their relationship with host Diana Pastora Carson.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

  • Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

  • Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

  • Chad Hurley, the co-founder of YouTube, raises funds from A-Star Capital and Ron Conway for his stealth AI startup.

  • Alcohol advertisement pulled due to "racist overtones". AANA's anti-discrimination and anti-vilification code was broken, leading to the removal of an Instagram advertisement from brewer Good Folk.

  • AI tools could "negatively impact" industry attempts to address diversity, according to a warning from Diversity Council Australia.

  • Youth publisher LADbible is closing in Australia, laying off 50 workers.An anonymous source told News.com.au that the UK-based company will close its Australian branch in 2023.Staff was informed over the weekend. LADbible will hire a UK commercial agent and run editorial.

  • 180 Gaming Employees Are Let Go by Amazon. Amazon laid off 180 gaming employees on Monday, according to an internal memo. It's the latest tech company to make narrower, more focused cuts after mass layoffs a year ago, following Google and Meta.

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