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Let’s dive in on today’s newsletter.

• 🎧Apple Introduces New Features and Enhancements at WWDC 2024

• 🎙️ Streaming Audio Commercials to Grow by 7.8% This Year

• 🚨 Podcast Insight: Podtrac's May Ranking: iHeartMedia Leads Global Networks

• 🌏 Podcast Recommendation: Killing Justice

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🎧Apple Introduces New Features and Enhancements at WWDC 2024

Apple introduced "Apple Intelligence," a suite of AI-powered privacy and personalisation features for iOS 18, iPadOS 18, and macOS Sequoia. On-device and cloud processing will enable the features, which will be widely available later this year and beta-tested for developers this summer.

The Revelation :

As most big tech companies invest in AI, Apple is launching its own AI system. Apple's new AI system enhances the capabilities of iPhones, iPads, and Macs with powerful generative models.

Apple's AI push includes Siri. Advanced voice assistant will be deeper into iPhone and appear as a pulsating light on the edge. Siri's major AI update incorporates a chatbot technology for enhanced interactions.

Apple's iOS 18 apps feature advanced tools that summarize emails and generate responses using artificial intelligence.

Why is this significant?

This is significant because it shows Apple's commitment to enhancing user experience through AI technology, making devices more intuitive and efficient. By integrating advanced AI capabilities like generative models and chatbots, Apple is staying competitive in the rapidly evolving tech landscape.

Our take :

Apple's continued investment in AI technology will likely lead to more seamless and personalised user experiences. OpenAI's ChatGPT chatbot integrated with Siri could change how users interact with their devices, increasing productivity and convenience. 

🎙️Streaming Audio Commercials to Grow by 7.8% This Year

Despite local advertising not being as successful this year, Borrell Associates forecasts a growth of 3.2%. Borrell predicts that local advertising will grow at an average rate of 2.2% annually over the next five years.

“For the past three quarters, we haven’t seen a lot of variation in SMBs’ attitudes about the economy and their plans to invest in advertising,” said Corey Elliott, Executive Vice President of Local Market Intelligence and Borrell’s chief forecaster. “They’re mostly neutral and slightly positive about the economy, but we’re still not seeing anything that would signal the bigger spring-back that many are hoping for.”

The Revelation :

According to Borrell Associates' 2024 Local Ad Outlook, spending on streaming audio commercials, which includes podcasting and spots on radio station websites, apps, and smart speakers, is expected to grow by 7.8% this year.

Local advertising is expected to increase 3.9% from 2023 to $148.9 billion. Online listings, which include sites for cars, jobs, goods, real estate, and services, are expected to grow at the fastest rate. It is anticipated that local ad spending will surpass $20.4 billion, growing by 8.1%.

The growth of streaming video advertising consumption by local buyers is slower than initially expected. This year, 3.9% growth is predicted to reach $23.3 billion.

Our Data and Sources :

Borrell's barometer survey shows that 50% of small business owners find it harder to sustain a business than six months ago. The company's latest forecasts show significant differences in local business composition, with newspaper advertising spending in Albany, NY, and radio spending in Little Rock, AR, growing and declining. Borrell's forecast engine predicts total local advertising at $161.2 billion by 2028, 11.8% more than in 2023. The three advertising formats will be tied for first place in five years, with broadcast TV being the fourth-largest at $9.1 billion.

Why is this significant?

It matters because small business owners can make well-informed decisions about their advertising strategies to maintain competitiveness in the ever-evolving market landscape by comprehending these trends. Businesses can efficiently allocate their resources to reach their target audience and optimise their return on investment by understanding the areas where advertising spending is rising or falling.

Our take :

Small businesses should actively monitor these projections and consider diversifying their advertising strategies across multiple formats to broaden their audience reach and adapt to changing consumer behaviors. This proactive approach can help them capitalize on emerging market opportunities and stay ahead of competitors.

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Podtrac's May Ranking: iHeartMedia Leads Global Networks

A couple of the top global networks had higher global downloads, streams, and views in May than in April, according to Podtrac's recently released May ranking.

The Revelation :

According to Podtrac, iHeartMedia ranked first in May among individual publishers and sales networks in the U.S. and globally. Podtrac now includes advertising networks and individual publishers in its monthly U.S. ranking update. In May, Wondery's sales network listing, with 653 shows, surpassed its publisher listing.

In May, half of Podtrac's top 20 shows experienced month-to-month growth, while the top four, including The Daily, remained consistent. The ABC News podcast 20/20 climbed three positions to reach No. 12, and CNN's 5 Thing podcast also moved up three spots to re-enter the top 20. 

Our Data and Sources :

Podtrac accurately tracks podcast audiences globally from all sources using standard industry metrics and data analysis. Podtrac authored the initial comprehensive report on podcast measurement in 2005 and assesses numerous leading podcasts and publishers, including our monthly rankings.

Why does it matter?

Accurate measurement of podcast audiences is crucial for advertisers and content creators to make informed decisions about advertising partnerships and content strategy. Podtrac's data offers valuable insights into audience trends, aiding stakeholders in comprehending the reach and impact of their podcasts in the competitive environment.

Our take :

Podtrac's advanced measurement tools enhance transparency and credibility in the podcasting sector, facilitating a deeper understanding of audience demographics and behaviors. This data-driven approach enables podcasters to optimize their content and ways to make money from their podcasts for maximum impact and success.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• The best podcast hosting platform, Podbean, is pleased to present the AI-powered Mobile Recording Studio, which gives podcasters everywhere access to the power of AI editing. With this cutting-edge new feature, users can record, edit, and optimise their podcast episodes using AI right from within the Podbean app, providing creators with never-before-seen ease and efficiency in improving the quality of their podcasts.

• OpenMind today announced “Health Hacks,” a new original video podcast powered by PAVE Studios set to launch on Tuesday, June 11.

• To better serve its local clientele, Triton Digital, the leader in podcasting, digital audio, and broadcast radio technology and services globally, is setting up shop in Paris.

• The Daily Mail, Metro, and I are owned by dmg media, which has added Adelicious, the UK's top independent podcast hosting and monetization network, to its podcast library. The deal includes new and airing shows as part of their ambitious launch strategy.

• Audacy and a Pennsylvania township settled their longstanding dispute over unpaid local and business taxes for $1.4 million.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

When a judge in India dies of a heart attack, his passing barely makes the news. But when his niece approaches a journalist two years later, she shares a different story: that the circumstances around Judge Bridgopal Loya’s death have made his family doubt the official story.

Killing Justice investigates how one man’s death has become a lodestone for increasingly polarized politics in India. Following the reporting and legal fallout that arise from this tip, Host Ravi Gupta examines the conflicting evidence and grapples with the broader implications a single night in the city of Nagpur has on the world’s largest democracy.

This section is updated on a regular basis. View more, feel free to add yours

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Zachary McAuliffe writes about iOS 17: Your Favorite Podcast's Transcript Is a Few Taps Away on iPhone.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• In this YouTube video, Buzzsprout explains Magic Mastering. Buzzsprout Magic Mastering resembles an audio Instagram filter. It enhances audio. Your episode will sound clear, balanced, and meet industry standards for loudness and true peak.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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