🎙️ Study Reveals Boom in Podcast Listening Among 55-65 Age Brackets

PRESENTED BY MORNING BREW

📢 Spotify Leverages Google's AI for Personalized Podcast and Audiobook Recommendations. Google's AI tools are being tested to improve spoken audio content discovery and personalised recommendations.

📢SiriusXM Podcast Network Outmatches Rivals with Record Weekly Downloads.The October 2023 U.S. Podcast Ranker, as measured by Triton's Podcast Metrics measurement service, was released today by Triton Digital® .

📢55-6 5 Age Group Leads the Way in Podcast Consumption - Spotify Report. According to Spotify Advertising, podcast consumption has grown by 65% year over year globally among 55-65-year-olds.

📢 Descript Unveils Revolutionary AI-Powered Scripting Tools for Creators. Descript, a podcast and video editing platform, launched several new AI-powered scripting tools for creators as part of a series of new AI-powered features it plans to integrate by the end of the year.

📢 Five countries get access to Spotify's podcast ad marketplace. Spotify (SPOT.N), a music streaming company, announced on Thursday that it will open up its podcast advertising marketplace to five new markets, including Sweden and India.

• Advertising Game Changer: Podchaser's Performance+ Shakes Up the Industry. The podcast industry's intelligence engine, Podchaser, has launched Performance+, an update to its Collections+ feature. Performance+ is an industry-first tool that helps advertisers find the best podcasts for performance and direct response campaigns.

• The new Podcast Workers Australia organisation aims to promote a fair podcast industry and provide recommended rates for Australian freelancers. It is unclear if this differs from MEAA, of which we are a member.

• Acast's Global Partnership with Proximic Promises Innovative Solutions for Podcast Advertising. Acast advertisers can use Proximic by Comscore's Predictive Audiences to reach podcast listeners using privacy-friendly contextual signals.

• The Podcast Employees of Pushkin Industries Unite. Producers, editors and engineers at the company behind 'The Happiness Lab' and 'Revisionist History' have allied with the Writers Guild of America East.

• Optimize Your Video Content: Veritonic Introduces Cutting-Edge Analytics for Publishers. The industry's most complete platform for audio analytics and research, Veritonic, today revealed the expansion of its ground-breaking Long-Form Content Analysis solution to include video

•  Peter Manten, the regional head of sales for Spotify in Australia and New Zealand, has been named by Vudoo, the company that specialises in content commerce and in-stream checkout, as its new MD for the Asia Pacific area.

• Sam Keogh has been named head of agency sales - Sydney by SCA chief commercial officer Seb Rennie. Keogh joins SCA with over 11 years of experience in media sales and management, having previously served as group business director at JCDecaux.

Think Inclusive
The Five Ps of Inclusive Education with Dr. Shelley Moore

Dr. Shelley Moore, an inclusive education researcher, emphasizes the significance of inclusive practices in secondary schools. She presents research findings on key factors for successful inclusion, such as positive attitudes, inclusive classroom placement, shared experiences, purposeful goals, and comprehensive planning.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

• How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

• Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

• Tiktok is hiring a revenue strategy and operations manager. Livestream Team is committed to creating real-time interactive scenes. As a new form of content, livestream creates value for all parties in the ecosystem.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

• Maker Mingle: Editing Your Podcast with Descript. Attend the PRX Podcast Garage at KQED workshop on editing podcasts with Descript, an AI-powered audio and video software for audio word processing, transcription, and podcast and video editing.

• Music Crash Course: A how-to for all things musical in a podcast.Get ready for a mind-blowing crash course in all things music, where you'll learn about cues, tags, stingers, and how to use them.

• Delayed Debut: Google's Bid to Match OpenAI Encounters Unexpected Hurdles. It's becoming more difficult than anticipated for Google to keep up with ChatGPT creator OpenAI in their company-defining endeavour.

• YouTube is offering creators who use Shorts, the platform's video feature, the chance to test Dream Track, a new AI song-generating tool.

• The mobile effect editor, a new tool from TikTok, enables users to create visual effects for the TikTok app. The tool is an extension of Effect House, a comparable product that was released for desktop use last year.

• New Study Reveals Pinterest as a Preferred Platform for Luxury Brand Consumers. Luxury brand fans spend most of their time on Pinterest, according to a survey.

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