🔥Sunglass Hut and Acast Turn Up the Volume on Beauty in Beverly Hills with Live Podcast Fan Experience

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Today, on the heels of Sunglass Hut's summer campaign, "Find Every Shade of You," Acast, the global leader in independent podcasts, has announced a new partnership for an in-store experience designed for general consumers and fans alike of the Naked Beauty podcast. Audiences will celebrate summer with beloved Brooke DeVard, Naked Beauty host, and Sir John, creative director and celebrity makeup artist.

A live podcast recording with DeVard and Sir John will take place on Saturday, July 27 at Sunglass Hut in Beverly Hills, located at 356 N. Beverly Drive. This recording will be made available to the public as a bonus episode on the Naked Beauty feed.

Right after the recording, there will be an immersive beauty day where fans can mingle around with staff members and makeup and hair artists on location for mini-makeovers, tailored to the individual, plus some sun-glass advice; aside from that, everybody will receive individually curated tote bags loaded with products handpicked by DeVard.

"Choosing the right cosmetics and accessories can be such a personal journey that changes daily to sometimes weekly for many people." As Naked Beauty host Brooke DeVard shared, "Sir John and I wanted to partner with Acast and Sunglass Hut to bring this experience to Naked Beauty fans and connect around the passion that we all share for constantly striving to create the best version of ourselves."

Since 2016, when DeVard became the host of Naked Beauty, he has interviewed some very famous personalities, such as Alicia Keys, John Legend, Gabrielle Union, Janelle Monáe, and many others. It is known that Sir John became a legend because of his work as Beyoncé's creative partner and makeup artist. Other famous people that have worked with him are Chrissy Teigen, Zendaya, Serena Williams, Margot Robbie, and Celine Dion.

For instance, Acast's "Beyond the Podcast" expertise and approach to cross-channel, integrated marketing campaigns for brands—here is an example of such an immersive brand experience from Sunglass Hut. So long as marketers remember how to harness the power of the creator economy:

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