TED Expands Global Reach with Acast in Exciting New Collaboration for Chinese Podcasts

In an exciting move to broaden its global podcasting reach, TED has announced a strategic collaboration with Acast to host and monetise the new series of podcasts, TED in Chinese, outside of China. This collaboration aims to introduce TED to new Chinese-speaking audiences around the world.

Background:

TED has long been known for its exceptional podcast content, attracting a diverse international audience. In collaboration with Acast, TED in Chinese, will now play a pivotal role in extending its reach to Chinese-speaking listeners worldwide. The partnership signifies the trust put in Acast as TED already works with the global podcast company to host and monetise TED en Español.

Key Highlights:

• Global Expansion: TED in Chinese podcasts are now accessible to an international audience outside of China, a new opportunity for TED to reach Chinese-speaking listeners worldwide.

• Acast’s Expertise: specialist podcast hosting and monetisation will enhance TED’s global representation.

• Partnership Continuation: This collaboration builds upon the successful partnership between TED and Acast, affirming the effectiveness of their joint efforts with TED en Español.

Quotes:

“Working alongside TED to expand their reach and impact among Chinese-speaking audiences worldwide speaks to our expertise and collaborative approach. We will ensure a seamless and monetisable experience for TED, making world-class content available to new ears. We believe everyone should have access to compelling, entertaining, and essential storytelling."

— Adam Uytman, Creator Network Business Development Director, Acast

About TED in Chinese:

Highlighting the best ideas from the Mandarin Chinese speaking regions, the TED in Chinese podcast features talks by top thinkers and doers who are exploring and creating new solutions to issues that matter. The podcast also features 30 iconic TED Talks dubbed into Chinese by professional voice talent.

• Release date: Available now

• HOST: Lisa Bu

  • Lisa Bu has been with TED since 2011 in the role of China Lead and Content Distribution Manager. Before that, she spent seven years as a talk show producer and a digital media content director at Wisconsin Public Radio. Her TED talk, How Books Can Open Your Mind, has more than 6 million views on ted.com. She is the author of the forthcoming book in Chinese, 讀書，推遲妥協那天的到來 (Reading for Defiance: How to Use Books to Overcome Life's Challenges).

• Number of episodes: 100+ including 30 dubbed talks

• Episode duration: average 18 minutes

• Topics: most pressing issues in the Pan-Chinese Region and the world today in

technology, medicine, art, careers, education, environmental protection,

psychology, business, culinary, public welfare, and law

• Speakers: leading experts and practitioners in their fields such as:

  • CHEN Xiaoqing 陈晓卿: director of the viral “A Bite of China” 舌尖上的中国

Documentaries

• MA Boyong 马伯庸: award-winning novelist

• ZHOU Yijun 周轶君: well-known foreign correspondent, filmmaker

• CHEN Bige 陈碧舸: supermodel

About TED Audio Collective:

The podcasts in the TED Audio Collective are for listeners curious about everything from philosophy and psychology to science, technology, business and unexpected pathways in between — all curated through TED’s lens of “ideas worth spreading.” While broadly known for its global conferences and signature TED Talk videos, TED is also one of the top podcast publishers in the world. TED podcasts are downloaded +1.65 million times per day in virtually every country on earth. Our shows have been consistently ranked by Apple Podcasts as “most downloaded” of the year, and TED Talks Daily was the second most popular show globally on Spotify in 2020. The TED Audio Collective is a home for shows co-developed by TED and our speakers as well as shows developed and produced independently by inspiring thinkers and creators. For more on podcasts from the TED Audio Collective, go to https://audiocollective.ted.com/.

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