🚀Ten True-Crime Podcasts Nominated For 2024 Clue Awards.

Today’s email is brought to you by Empower your podcasting vision with a suite of creative solutions at your fingertips.

👋 I’m Miko and welcome back to Podwires

View the most recent podcasting news and share any thoughts you may have about it, including opinions or stories you would like to share. We would be pleased to include your written content in our newsletter; it will adhere to our editorial guidelines. Kindly send me an email.As always, contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Let’s dive in on today’s newsletter.

• 🎧IAB/PwC Report Reveals Shift in Podcast Ad Spend

• 🔥Top Contenders for CrimeCon's Outstanding Episodic Series

• 🚨 Podcast Insight : Podcasting doesn’t technically need upfronts. They’re getting more popular anyway

• 🌏 Podcast Recommendation: Everything I know About Me

• 🛠️Podcast Events & Toolbox

🎧IAB/PwC Report Reveals Shift in Podcast Ad Spend

Advertisers are benefiting from the industry's wider embrace of digital as many radio companies look to expand their podcast divisions. B2B and performance advertisers use on-demand audio to drive brand metrics.

The changing patterns of investment show how podcasts have evolved from a direct response-focused medium to one that is preferred by brand advertisers. According to the IAB/PwC podcast ad revenue report from the previous year, brand advertisers now account for the majority of podcast ad spend, which is a major shift from earlier trends.

The rise in Nielsen brand lift studies is a key indicator of this shift. Nielsen has conducted over 1,300 podcast brand lift studies since 2017, providing advertisers with valuable insights into podcast advertising's long-term brand perception impact. Signal Hill's 2024 Branded Podcast Benchmark Report found that 61% of listeners viewed the sponsoring brand more favourably. The report attributed this resonance to content authenticity, educational value, enthusiasm, and inspiration. Entertainment-driven podcasts retain listeners and encourage recommendations. Listeners were 65% likely to watch another episode and 64% likely to recommend it.

🔥Top Contenders for CrimeCon's Outstanding Episodic Series

The annual Clue Awards, which recognise the best in true-crime content, have revealed their nominees. Two podcast awards are given out as part of the annual CrimeCon event: one for Outstanding Podcast Docuseries and another for Outstanding Episodic Series. Audible, School of Humans, Hurrdat Media, iHeartMedia, CBC Podcasts, LAist Studios, and Paramount are among the nominees. The candidates are as follows:Podcast: Outstanding Episodic Series

• Hell and Gone: Murder Line, School of Humans & iHeartPodcasts

• Untold Stories: Black and Missing, Black and Missing Enterprises

• Predators I Have Caught, Hurrdat Media

• My Life of Crime with Erin Moriarty, Paramount 

• Detective Perspective, Square Mile Studios

Podcast: Outstanding Podcast Docuseries

• White Smoke: America’s Chem Sex Killer, Whistledown, for Audible

• Imperfect Paradise: People vs. Karen, LAist Studios

• Trace of Doubt, Audible

• Someone Knows Something, CBC Podcasts

• Ice Cold Case, Madison McGhee

The Clue Awards also honor excellence and responsible storytelling in true-crime content in television, film and publishing.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Podcasting doesn’t technically need upfronts. They’re getting more popular anyway

By Alyssa Meyers

At the upcoming IAB Podcast Upfront, which is happening on 9 May, we're likely to see presentations go beyond previewing content to include ad tech and multi-channel campaigns, especially as the popularity of podcasts distributed on YouTube and other video platforms continues to climb.

Annual podcast ad revenue has been on the rise, and the outlook for this year remains positive, according to Sarah Bolton, EVP of business intelligence at the media research company Advertiser Perceptions. In a survey of 250 digital audio advertisers, the company found that in both 2022 and 2023, about 40% of podcast spend was in the form of an upfront buy, Bolton said. [ Read more - Alyssa Meyers]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Tenderfoot TV operates profitable true-crime franchises like Up and Vanished, Monster, and To Live or Die in LA, but co-founder Donald Albright says the podcast business is evolving and the company wants to use those brands in new ways. He says Tenderfoot TV now prioritises larger franchises to attract advertisers and subscribers.

• Vox Media is launching a third podcast with NYU marketing professor turned podcast host Scott Galloway. Starting May 20, Prof G Markets, a weekly feature on The Prof G Pod, will be a standalone series. Financial news and the stock market will dominate the weekly series, released Mondays and Thursdays.

Launching Thursday 9th May, our next guest on 'Everything I Know About Me' is Gemma Collins.

Hailing from Romford in Essex, Gemma Collins first burst onto our screens when she joined TOWIE in 2011. Since then, she has become a household name, renowned for her hilarious one-liners, sassy attitude and, most importantly, memes. Now a mainstay of British pop culture, Gemma's rise to the top has been dazzling. In our next series, hear Gemma's story in her own words and as you've never heard it before.

This section is updated on a regular basis. View more, feel free to add yours

• Emily Copeland of ARN is appointed by ABC as the head of music for all six platforms.

• Novel Audio, a BPA-winning podcast production company, named Craig Strachan, former Amazon music global head of podcast industry, as its CEO. Strachan is also a judge for this year's awards.

• The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫  PAID📍 360 Madison Avenue , NY & IAB.com

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Podcast Statistics All Marketers Need to Know Going into 2024 By Quincy de Vries. With year-end coming up quicker than ever, now’s the time to redefine your podcast marketing strategy for the year ahead. 

• Podcasting pastor Amy Meyer shares seven tips for anyone interested in producing their own podcast.

•  4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives. 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

🎖️ How did you find the newsletter for today?

Now is the time to take a survey to determine what you want to read. To share how you found the Podwires daily today, click the link Above.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure. Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires