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- 🚀Ten True-Crime Podcasts Nominated For 2024 Clue Awards.
🚀Ten True-Crime Podcasts Nominated For 2024 Clue Awards.
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👋 I’m Miko and welcome back to Podwires
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Let’s dive in on today’s newsletter.
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🎧IAB/PwC Report Reveals Shift in Podcast Ad Spend
🔥Top Contenders for CrimeCon's Outstanding Episodic Series
🚨 Podcast Insight : Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
🌏 Podcast Recommendation: Everything I know About Me
🛠️Podcast Events & Toolbox
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🎧IAB/PwC Report Reveals Shift in Podcast Ad Spend
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Advertisers are benefiting from the industry's wider embrace of digital as many radio companies look to expand their podcast divisions. B2B and performance advertisers use on-demand audio to drive brand metrics.
The changing patterns of investment show how podcasts have evolved from a direct response-focused medium to one that is preferred by brand advertisers. According to the IAB/PwC podcast ad revenue report from the previous year, brand advertisers now account for the majority of podcast ad spend, which is a major shift from earlier trends.
The rise in Nielsen brand lift studies is a key indicator of this shift. Nielsen has conducted over 1,300 podcast brand lift studies since 2017, providing advertisers with valuable insights into podcast advertising's long-term brand perception impact. Signal Hill's 2024 Branded Podcast Benchmark Report found that 61% of listeners viewed the sponsoring brand more favourably. The report attributed this resonance to content authenticity, educational value, enthusiasm, and inspiration. Entertainment-driven podcasts retain listeners and encourage recommendations. Listeners were 65% likely to watch another episode and 64% likely to recommend it.
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🔥Top Contenders for CrimeCon's Outstanding Episodic Series
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The annual Clue Awards, which recognise the best in true-crime content, have revealed their nominees. Two podcast awards are given out as part of the annual CrimeCon event: one for Outstanding Podcast Docuseries and another for Outstanding Episodic Series. Audible, School of Humans, Hurrdat Media, iHeartMedia, CBC Podcasts, LAist Studios, and Paramount are among the nominees. The candidates are as follows:Podcast: Outstanding Episodic Series
Hell and Gone: Murder Line, School of Humans & iHeartPodcasts
Untold Stories: Black and Missing, Black and Missing Enterprises
Predators I Have Caught, Hurrdat Media
My Life of Crime with Erin Moriarty, Paramount
Detective Perspective, Square Mile Studios
Podcast: Outstanding Podcast Docuseries
White Smoke: America’s Chem Sex Killer, Whistledown, for Audible
Imperfect Paradise: People vs. Karen, LAist Studios
Trace of Doubt, Audible
Someone Knows Something, CBC Podcasts
Ice Cold Case, Madison McGhee
The Clue Awards also honor excellence and responsible storytelling in true-crime content in television, film and publishing.
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🚨Podcasting doesn’t technically need upfronts. They’re getting more popular anyway
By Alyssa Meyers
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At the upcoming IAB Podcast Upfront, which is happening on 9 May, we're likely to see presentations go beyond previewing content to include ad tech and multi-channel campaigns, especially as the popularity of podcasts distributed on YouTube and other video platforms continues to climb.
Annual podcast ad revenue has been on the rise, and the outlook for this year remains positive, according to Sarah Bolton, EVP of business intelligence at the media research company Advertiser Perceptions. In a survey of 250 digital audio advertisers, the company found that in both 2022 and 2023, about 40% of podcast spend was in the form of an upfront buy, Bolton said. [ Read more - Alyssa Meyers]
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Tenderfoot TV operates profitable true-crime franchises like Up and Vanished, Monster, and To Live or Die in LA, but co-founder Donald Albright says the podcast business is evolving and the company wants to use those brands in new ways. He says Tenderfoot TV now prioritises larger franchises to attract advertisers and subscribers.
Vox Media is launching a third podcast with NYU marketing professor turned podcast host Scott Galloway. Starting May 20, Prof G Markets, a weekly feature on The Prof G Pod, will be a standalone series. Financial news and the stock market will dominate the weekly series, released Mondays and Thursdays.
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Launching Thursday 9th May, our next guest on 'Everything I Know About Me' is Gemma Collins.
Hailing from Romford in Essex, Gemma Collins first burst onto our screens when she joined TOWIE in 2011. Since then, she has become a household name, renowned for her hilarious one-liners, sassy attitude and, most importantly, memes. Now a mainstay of British pop culture, Gemma's rise to the top has been dazzling. In our next series, hear Gemma's story in her own words and as you've never heard it before.
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Emily Copeland of ARN is appointed by ABC as the head of music for all six platforms.
Novel Audio, a BPA-winning podcast production company, named Craig Strachan, former Amazon music global head of podcast industry, as its CEO. Strachan is also a judge for this year's awards.
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The Magic of Podcasting: How Brands are Finding Success with the Right Podcast Partner. Podcast advertising has emerged as a powerful medium for brands, offering measurable results and captivating storytelling opportunities. It’s poised for accelerated growth, serving as both a brand awareness and direct response channel.📅 Thursday, May 9, 2024 | 11:40 a.m. – 12:00 p.m. EST🚀 TINK🎫 PAID📍 360 Madison Avenue , NY & IAB.com
Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫 $100/person for a 1-hour group session📍 VIRTUAL
Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK
Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008
This section is updated on a regular basis. View more, feel free to add yours
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Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.
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Podcast Statistics All Marketers Need to Know Going into 2024 By Quincy de Vries. With year-end coming up quicker than ever, now’s the time to redefine your podcast marketing strategy for the year ahead.
Podcasting pastor Amy Meyer shares seven tips for anyone interested in producing their own podcast.
4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives.
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Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.
The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.
🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.
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🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.
🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.
🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.
đź“Ľ Tubebuddy - is a complete tool for YouTube channel management and growth.
đź“ą VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.
The complete Toolbox can be seen at https://www.podworks.io/toolbox
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đź‘€ Employing? or trying to find a new job?
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