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Let’s dive in on today’s newsletter.

• 🎧Veritonic Debuts Cross-Podcast Listener Measurement for Brands, Platforms, and Advertisers

• 🤖 The Podcast Show London: Celebrating the Future of Podcasting

• 🚨 Podcast Insight : Back To The Office: Marketers And Agencies Increase Days In The Office, Slightly Out-Commuting Average Americans For the First Time Post-Pandemic

• 🌏 Podcast Recommendation: Scam Goddess

• 🛠️Podcast Events & Toolbox

🎧Veritonic Debuts Cross-Podcast Listener Measurement for Brands, Platforms, and Advertisers

The industry's most complete audio analytics and research platform, Veritonic, revealed today that Cross-Podcast Listenership Measurement has been improved on its well-known platform.

The demand for thorough data to guide omni-channel marketing strategies is growing as the podcasting industry continues to thrive. This critical gap is filled by Veritonic's ability to monitor and track cross-podcast listenership with remarkable accuracy and granularity. [Read more]

🤖The Podcast Show London: Celebrating the Future of Podcasting

The Podcast Show, the biggest international festival for the business of podcasting, returns for its third year. The one-of-a-kind event will bring together industry leaders, brands, platforms and the sharpest new creators from across the globe to celebrate and help shape the future of podcasting. The festival will take place across two days at The Business Design Centre in Islington, London on 22 & 23 May 2024, in the heart of the city’s media district.  [Read more]

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨 Back To The Office: Marketers And Agencies Increase Days In The Office, Slightly Out-Commuting Average Americans For the First Time Post-Pandemic

By Pierre Bouvard

What is the latest on the state of media agency and marketer commuting patterns?

Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 305 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 2-12, 2024 and the results were compared to the same study conducted in April 2022, October 2022, April 2023, and October 2023.

The Cumulus Media | Westwood One Audio Active Group® also commissioned a MARU/Matchbox study to examine the commuting habits of everyday Americans. The nationally representative study was conducted April 2024 among 1,617 adults 18+. These results were compared to the same questions asked by Nielsen and MARU/Matchbox over the past four years.

Despite the marketing industry historically working from home more than average Americans, the new studies reveal the two groups are now more aligned with their commutes. [Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Justin McGoldrick, a former executive at Gimlet and Spotify, has started a new firm called Sound Picture, which produces films and television shows for intellectual property adaptations. Situated at the nexus of audio and visual narrative, Sound Picture has already signed numerous podcast creators' projects, including Project Brazen, Hyperobject Industries, LAist Studios, and Kaleidoscope. More signings are scheduled for the near future.

• The Hon Tony Burke, Minister for the Arts, announced a $530,000 grant over two years to support First Nations training and career pathways at the Australian Film Television and Radio School (AFTRS) Graduation Ceremony last Friday, where 158 students graduated from the 2023 academic year.

• Claritas is collaborating with marketers to quickly generate a huge number of advertisements using generative AI.

• Today, the BBC and Lemonada Media, the acclaimed podcast network, announced a creative collaboration to launch a brand-new global podcast series.

• Vox Media is celebrating its tenth anniversary by introducing a new subscription service. The sweetener will feature podcast material, and Vox reports that it will be releasing two new podcasts in the upcoming months.

“Scam Goddess is a podcast dedicated to fraud and all those who practice it! Each week host Laci Mosley (aka Scam Goddess) keeps listeners up to date on current rackets, digs deep into the latest scams, and breaks down historic hoodwinks alongside some of your favorite comedians! It's like true crime only without all the death! True fun crime!”

This section is updated on a regular basis. View more, feel free to add yours

• Adelicious, the UK’s leading independent podcast hosting and monetisation network has announced the promotion of Gemma O’Brien and Lora Elliott to the Senior Leadership Team.

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 🚀 Sound Path🎫 Paid📍 Online

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• AIR's Spring Gala is Next Week!. AIR’s 2024 Spring Gala is almost here! Join us for a night dedicated to celebrating the resilience and achievements of independent radio producers, journalists, hosts, podcasters, and audio enthusiasts worldwide.📅 Thursday, May 23, 2024 | 6pm - 10pm ET🚀 AIRMEDIA🎫 This event is FREE for AIR members. Use the discount code on this page to receive a free ticket at checkout. $10 for non-members 📍 The Greene Space, NYC

• The Radio Academy Festival  Impact Amplified is the theme of this year’s Radio Academy Festival which returns to the Royal College of Physicians at Regent’s Park in London on 18 September .📅 Wednesday 18th September 2024 | 8:30 AM - 7:00 PM BST🚀 Radio Academy🎫 Paid 📍 The Royal College of Physicians, NW1 4LE

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Growing and retaining a podcast audience is a major challenge. But growing and connecting with your podcast audience doesn't have to be hard! Alban, Jordan, and Kevin discuss how Fan Mail and Buzzsprout Ads improvements can help you reach new and existing podcast listeners in this Buzzcast episode!

• How ChatGPT’s new model could transform podcasting and public media. OpenAI announced GPT-4o, its latest language model, this week, with improved multimodal capabilities. The “o” in GPT-4o stands for “omni,” emphasising its real-time reasoning across audio, vision, and text.

• 4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives.

• If no one hears your amazing content, is it still as brilliant as the adage "tree in the forest"? In this episode, Colin Grey and Matthew Mclean share "Top Promo & Growth Lessons From Successful Indie Podcasters" with us.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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