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👋 Hey there, I’m Miguel and welcome back to Podwires.

We're so excited to dive into today's edition! Anyway, I just want to say a big thank you to everyone who has signed up for Podwires for free or has contributed in any way!

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Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥 The Power of Audio in Driving Amazon Prime Day Shopping

• 🚨 Podcast Insight: Audacy's Innovation Tracker Reveals Trust Gap in AI Technology

• 🌏 Podcast Elsewhere: The Pionaire Network is pleased to announce a new partnership with Acast, the world's biggest independent podcast company.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥The Power of Audio in Driving Amazon Prime Day Shopping

AM/FM radio and podcast listeners form a core component of the Amazon Prime Day event, according to Pierre Bouvard, Chief Insights Officer of Cumulus Media | Westwood One Audio Active Group, in his blog posting just last week.

Takeaways:

AM/FM radio and podcasts are direct-to-converted paths from awareness into actionable outcomes within Amazon Prime Day, proving just how engaging they are in shopping promotion activities.

56% of them were heavy AM/FM Radio listeners, with 44% being heavy podcast listeners. For every dollar that retailers spend on AM/FM radio, they generate, on average, fifteen dollars of incremental sales.

The study found that the retailers generated an average of $15 in incremental sales for every $1 spent on the AM/FMRadio advertising, thus showing the great return on investment.

Given their markdown for most probable shoppers online, Amazon Prime membership over-indexing, purchase intent over-indexing, along with spending more on Amazon Prime, this makes them a real gem.

Providing exceptional reach among enlightened demographics aged 18–49 alone, it uniquely engages an important consumer sector. During the well-publicized Amazon Prime Day, tap deeper into the full power of AM/FM radio and podcast listeners and unlock your fuller marketing potential.

The Data and Sources :

It provides a measurement of audio campaigns, implements creative best practices, plans media, strategically allocates resources as well as measures investments. Westwood One and Cumulus Media own the intellectual property in this presentation.

Why does this matter?

Understanding how to drive success with audio means a retailer can smartly and effectively direct media budgets to have the most impact with optimized spending. During big shopping moments, such as Amazon Prime Day, retailers can drive sales using the insights and expertise of Cumulus Media | Westwood One Audio Active Group.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Audacy's Innovation Tracker Reveals Trust Gap in AI Technology

At the core, brands in the AI age need to establish trust. While 40% of people actually enjoy AI-generated images, almost 75% of U.S. adults expressed skepticism by saying that AI could deceive them with information that was not true, thereby putting a question mark on the authenticity and reliance associated with the technology. According to Idil Cakim, SVP, Head of Research & Insights in the Audacy blog post, that proves marketers ought to be more open about their products and services right from development to delivery.

The Study

According to Audacy's Innovation Tracker, 55% of people more trust the human voice, compared to the 23% placed on AI-generated content. It means consumers have increased trust and confidence in the brand with stronger preferences for humanly crafted audio ads as compared to AI-generated content. Audio channels like radio and podcasts, in this regard, are that specific way through which brands seem to connect with their audiences very deeply. Radio hosts are trusted more than social media influencers to deliver the news, 56% vs. 22% of respondents, and sports commentary, 40% vs. 21% of respondents. On discussing social issues, huge majorities favor podcasters: 43 percent versus just 34 percent for the other platforms.

The Data and Sources

Audacy Innovation Tracker, Online study on Ask Suzy platform, June 2024, A18+, M:F=50:50, n=1120

Why this matters ?

Marketers should care because audiences now have a lot to choose from in terms of consumption and are very careful about where they share their personal information. Even the early adapters of new technology, who seek more personalized information, still tend to trust the human voice.

While AI brings evident benefits for efficiency and creativity, the trust and connection formed by the human voice are irreplaceable. From radio ads to podcasts, these channels have become important pieces within how brands reach consumers—focused on authenticity, human touch, and real relationships.

Our Take

While AI enhances the way we are able to create and deliver content, we believe in the balance between AI tech and human touch as basic in developing trust and loyalty with audiences as podcast producers. Therefore, we wish to bring on board both AI and human voices for podcasts, so we really offer something dynamic and deep in terms of engaging connection with our listeners.

• The Pionaire Network is pleased to announce a new partnership with Acast, the world's biggest independent podcast company. Through the agreement, Acast will host, distribute, and monetize all the Pionaire Network podcasts, including the number-one comedy podcast, The Bert Show.

• Comedian and actor Chris Kattan inked a multiyear deal with PodcastOne for the exclusive sales and distribution of his podcast, Idiotically Speaking.

• The latest Triton Digital Australian Podcast Ranker confirms that Hamish & Andy is still the country's most popular podcast.

• The Best of Podcasting, From Host Julia Louis-Dreyfus to the Sports Hit New Heights—Again, Is Celebrated by ADWEEK's Audio Awards.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

Podcast Powerhouse? Absolutely! Share Your Expertise & Get Featured!

**Calling all podcast producers!**

Do you have an amazing podcast that you want to showcase to a targeted audience of podcast enthusiasts? We're conducting a brief survey to identify the hottest up-and-coming podcasts (and established veterans!) for a feature in our highly anticipated newsletter.

Take this quick survey (less than 5 minutes!) and you could:

• Get your podcast in front of thousands of engaged listeners!

• Increase brand awareness and attract new subscribers!

• Share your insights and experiences with the podcasting community!We're looking for producers who are passionate about creating quality content!

Don't miss this opportunity to shine!

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• WONDERY is looking to hire a Marketing Associate, Wondery DE, Wondery Podcasts

• WONDERY is hiring a Managing Producer

• Reuters is looking for an experienced Podcast Producer

• Leaders Media is hiring a YouTube & Podcast Lead

• AVOCADO Foundation is looking for Volunteer Podcast Producer

• Roc Nation, a Live Nation joint venture, needs an Associate Director, Podcast Strategy to handle podcasts.

• July 28, 2024 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Steve Goldstein blogged about why subscriptions don't work for most podcasters.

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Roni Gosch wrote in the latest Podbean blog about starting a video podcast.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

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