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👋 Hey there, I’m Miguel and welcome back to Podwires.

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Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥 Livi, the Spanish Voice of Spotify's AI DJ, Now Available to Premium Users

• 🚨 Podcast Insight: The Rise of Women's Sports Audio Consumption: A Study

• 🌏 Podcast Elsewhere: Due to popular demand, this Sunday, July 28, is now the extended entry deadline for the 2024 Radioinfo Asia Podcast Awards.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Livi, the Spanish Voice of Spotify's AI DJ, Now Available to Premium Users

AI DJ by Spotify Premium has just rolled out across English, providing users with a personally curated way of discovering music on the platform. Now, with the AI-driven voice—Livi, it is also available to Spanish-speaking Spotify Premium users globally.

Why?

Spotify has thus recognized that in the presence of context, users are most likely to listen to songs they would have otherwise skipped. According to data from Spotify, premium users have shown a 30% increase in listening time to DJ-curated playlists as opposed to other recommended sets.

With millions of Spanish-speaking listeners using social media to plead for A.I. D.J.s, Spotify introduces Livi—the voice behind A.I. D.J.s in Spanish. Spotify worked with senior editor Olivia "Livi" Quiroz Roa on this feature. Having spent the last few years at Spotify behind some of its most popular playlists, she was integral to the launch of the EQUAL program in Mexico.

It's Livi's that really brought home the feeling for users: this is what music recommendations should feel like—like they are from a friend. Today, Premium listeners can find the voice in Spotify Premium where AI DJ is available and is rolling out to Premium users in Spain and selected Latin American countries.

Why it matters:

It's all about discovery, bringing artists closer to their fans, and making the links even stronger. This makes AI DJ all the more special with Livi as its Spanish voice, offering Spotify a way to engage millions of Spanish-speaking listeners on the platform in an entirely new way of listening to Spotify.

Our Take :

As podcast producers, we believe that the introduction of AI DJ will only take music interaction to an entirely new frontier of personalized recommendations and immersive experiences for listeners in our experience with producing podcasts. As podcast producers, we foresee that AI DJ will deepen artists' relations with their listeners within the Hispanic community by delivery of culturally relevant music recommendations and a deeper appreciation of what artists produce.

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🚨The Rise of Women's Sports Audio Consumption: A Study

Female sports audio listeners are increasingly moving to podcasts for fresh insights. That's according to the recently released Sports Audio Report: Female Fans by Edison Research and SiriusXM Media, in conjunction with GroupM.

The Revelations :

The report pointed out that 57% of female sports fans had "frequently" or "occasionally" consumed sports audio content over the past year. The data was presented in a webinar by Salma Aly, Manager of Research at Edison Research, and Sophie Anderson, Associate Director, Podcast Sales Marketing at SiriusXM Media.

Indeed, the majority of females in the U.S. are sports fans: 57% aged 13 and older consider themselves sports fans. This particular segment is using sports to maintain family ties more frequently than male fans, socialize, and cry.

Male and female sports fans have come out in support of women's sports, with 32 percent of male fans following more women's sports compared to five years ago and 26 percent of females following more women's sports. Female supporters also have considerable periods of time with sports audio content, as 33% of them had listened to it in the last week, while 37% spend more than five hours.

The Data and Sources:

The Sports Audio Report: Female Fans is an online study of over 3,500 U.S. sports fans 13 and older, including 1,502 female fans. Fans are defined as those who self-report a four or higher on a ten-point scale, with listeners consuming sports audio content on their diary day according to Edison Research's Share of Ear. 

 What does this matter?

For sports media companies and advertisers seeking to zero in on female sports fans effectively, it will be important to learn about the preferences and habits of this demographic in terms of audio content consumption. By recognizing the gigantic investment of time and engagement female sports fans put into audio content around sports, the opportunities for effectively targeting their marketing and content can be maximized in efforts to better connect with them.

Our View

As podcasters, we believe in targeting the growing female demographic of sports fans to grow the audience and create brand loyalty. By making podcasts that target this group, it can include a more diverse audience and eventually breed greater success within the realm of sports media.

• The Association of Independents in Radio is collecting compensation data for updating our crucial industry Rate Guides. Take a second to share your hourly, daily, or project audio rate with AIR.

• The diverse lineup of Radio Academy Festival guests highlights the impact of audio on our lives and memories. The first festival speakers have been announced.

• Jenna Fischer and Angela Kinsey ink a deal with Audacy Podcasts for the sale, distribution, and production of Office Ladies.

• Due to popular demand, this Sunday, July 28, is now the extended entry deadline for the 2024 Radioinfo Asia Podcast Awards.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

Podcast Powerhouse? Absolutely! Share Your Expertise & Get Featured!

**Calling all Podcast Professionals**

Do you have an amazing podcast that you want to showcase to a targeted audience of podcast enthusiasts? We're conducting a brief survey to identify the hottest up-and-coming podcasts (and established veterans!) for a feature in our highly anticipated newsletter.

Take this quick survey (less than 5 minutes!) and you could:

• Get your podcast in front of thousands of engaged listeners!

• Increase brand awareness and attract new subscribers!

• Share your insights and experiences with the podcasting community!

• We're looking for producers who are passionate about creating quality content!

Don't miss this opportunity to shine!

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• Leaders Media is hiring a YouTube & Podcast Lead

• AVOCADO Foundation is looking for Volunteer Podcast Producer

• Roc Nation, a Live Nation joint venture, needs an Associate Director, Podcast Strategy to handle podcasts.

• NOVA Entertainment is hiring a Social Media and Video Producer (Podcasts)

• July 25 : AI Unleashed: Podbean's New AI Features and Emerging AI Trends in Podcasting - Online

• July 28 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Steve Goldstein blogged about why subscriptions don't work for most podcasters.

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Roni Gosch wrote in the latest Podbean blog about starting a video podcast.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

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