I have been following Dennis Yu on Facebook and LinkedIn for years now.

He has been providing insights on how to manage an agency and hiring the best people. He offers a popular course called "$1 A Day." In this course, he advises businesses and brands to run ad campaigns for just $1.00 per day. The goal is to reach a larger audience and convert cold leads into warm leads, eventually leading to sales or promotions.

He posted this story in 2023, where he said, “If you hire an expert, decide if you trust them.”

It brought me back to my own client stories.

There were times when I felt that some clients hired me, but they didn’t trust me well enough to do my work.

In time, I was able to provide logical explanations of what I do, instead of “defending” myself.

For instance, there was a time when one of my clients told me, “Some Facebook posts that you created are not related to my business, such as the April Fool’s Day greeting. We should create fewer posts of that kind.”

To which I replied, “A post that doesn't result in generating leads or sales won't mean less. 

Posts like that — April Fool's Day, Memorial Day etc. — make your company HUMAN.

When you join people in celebrations, you talk to people like a human being.

These are tactics that, in the short term, can generate engagement.

You will be top of mind.

In the long term, your business being top of mind could generate you leads and sales.

We cannot just sell all the time.

Think about this: If you're talking to a stranger on the street, and you tell them, “Buy my product now!”, that would be weird. 

One of my mentors, Marcus Murphy, told me that.

I hope this helps.”

And I do hope he got the drift.

Even so, we ended our working relationship after a few months, anyway. 

Previously, I would press myself so hard with clients like that. 

Then again, if they don’t trust me and my work, then why be a miser?

Besides, I won’t be able to find better clients. Take the case of this next story.

“We’re not letting go of your team.”

That’s what one of my clients said when we met face-to-face for the first time.

My team and I decided to visit my client in an event they participated in.

They have been our clients for two years now, yet we only saw each other online.

I was nervous when we met them for the first time.

But it was gone the moment I saw our client’s smile.

She even asked me how I was because she told me that she prayed for me when I got sick.

My client told me and my team that we don’t know how much value we have provided because of the Meta advertising work that we do for them.

For the first year we worked with them, our Meta advertising work generated PHP 1.5 million in sales.

We doubled the amount in the second year. 

I couldn’t believe the results at first. But yes, it’s true.

Our work allowed them to meet more customers and buy their products.

Not only has their reach expanded, but also their revenue.

It now allows them to make better decisions for the company.

My client said, “We are not letting go of you and your team because you’ve done amazing things for us.”

Hearing that from my client made me feel that what I do is valued.

Trust is the cornerstone of any successful professional relationship.

As experts, we must earn it through consistent, valuable work and clear communication. As clients, we must be willing to extend it, allowing the professionals we hire to apply their expertise.

My experiences have taught me that when trust is present, remarkable results can follow. It's not just about the metrics or the revenue generated—though these are certainly important. It's about creating partnerships where both parties feel valued, understood, and empowered to do their best work.

To my fellow professionals: Keep honing your skills, explaining your methods, and demonstrating your value. Your expertise is worth trusting.

To potential clients: When you hire an expert, give them the space to apply their knowledge. Trust the process, communicate openly, and be prepared for amazing outcomes.

In the end, whether you're the expert or the client, remember this: Trust isn't just given—it's earned, nurtured, and mutually beneficial. When you find that perfect balance of expertise and trust, that's when the magic happens.

I am a webinar guest next week! I will talk about how you can make your business E.P.I.C. with Facebook and Instagram. Click here to register FREE. See you there!