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🚀Three, Killer Psyche, and Environment Debut in Triton's Podcast Metrics for March 2024

April 19, 2024

👋 I’m Miko and to welcome back to Podwires

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Let’s dive in on today’s newsletter.

Today's Daily Brief

  • ❤️‍🩹We saying goodbye to Hot Pod

  • 🔥NPR News Now, Crime Junkie, and Up First Top Listeners' Favorites for March 2024

  • 🚀Getting ready for the election, reducing the effect of the UK's general election on revenue

  • 🌏 Podcast Recommendation: Right Answer Mostly

  • 🛠️Podcast Events & Toolbox

a man wearing headphones sitting in front of a computer

đź’ĄNPR News Now, Crime Junkie, and Up First Top Listeners' Favorites for March 2024

The U.S. Podcast Ranker for the March 2024 reporting period (February 26, 2024 – March 31, 2024), as determined by Triton's Podcast Metrics measurement service, was released today by Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries.With an average of 42.5 million downloads and 13.2 million weekly users, SiriusXM Podcast Network maintained its top rank on the Top Sales Networks Report for the month of March. NPR ranked second once more with 25.1 million average weekly downloads and 7.0 million average weekly users. Wondery ranked third with 21.0 million average weekly downloads and 6.8 million average weekly users.

🚀 Goodbye, Hot Pod

The final issue of Hot Pod, written by the Ariel Shapiro, offers a reflection on the industry and its growth. Ariel reflects on the excitement and anxiety that came with starting the podcasting industry two years ago, despite the talent deals and M&A happenings. Podcasting is still in its infancy, but it is becoming an increasingly integral part of the public's media diet.

Today is my last day at The Verge, and this will be my final issue of Hot Pod. I’ll have one more story coming out in the next week or two. But until then, I wanted to offer some parting thoughts on the industry I have covered so closely for the past two years. - Ariel

Podcasting has been affected by macro forces that have resulted in layoffs and closures across media, with investments drying up and every project needing to be profitable to survive.Some shows that have adapted to the new landscape and made it work include Normal Gossip, Unholy: Two Jews on the News, and Decoder Ring. Despite the challenges, Ariel is hopeful that creators in this industry will continue to innovate. The definition of a podcast has changed, with it becoming more of an aesthetic than a format. As Ariel moves on from Hot Pod, She will miss the community and the opportunity to have a real conversation with their audience.

EDITOR: I wanted to use this opportunity to convey my sincere gratitude. Our newsletter would not exist without yours, and I am so grateful for your commitment to podcasting. 🙌

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🚨Getting ready for the election, reducing the effect of the UK's general election on revenueBy Andrew Goldsmith, CEO Adelicious

The UK General Elections happen in November, and they are likely to mess up the schedules for ads and income for podcast creators. The UK government's dissolution started the pre-election period, which limits how much the government can spend on ads. This affects businesses like network providers, streamers, mortgage lenders, and pension funds. If there is a change of government after the election, it may be hard to get across key messages and campaign activities because of the uncertainty. In the US, on the other hand, there are no limits on how much the government can spend. However, political parties are not allowed to spend money on TV ads during this time. A more fragmented way of getting political content is emerging in the UK media landscape, with social media playing a major role. More people are listening because podcasts are becoming more popular, especially among Gen Z. Popular podcasts might make less money from ads during the election season, but podcasters should plan their content, schedule, and expectations ahead of time to avoid drops in ad spend.

As a way to get ready, you might want to think about non-political content, government-based activities, alternative brands and advertisers, non-partisan content for talk shows, and starting campaigns again when things get back to normal. You should also think about other ways to make money, such as subscriptions, merchandise sales, and live events. By making plans ahead of time, podcasters can make up for possible drops in ad spending during the election. [ Read more ]

PODCAST EVERYWHERE

  • Acast, the world's leading independent podcast company, Wondercraft, the AI powered creative audio studio, and the hit true crime podcast "One Minute Remaining" are joining forces to introduce the originally English language show to Spanish speakers globally.

  • MediaCo Holding has acquired Hispanic broadcaster Estrella Media, along with its network, content, digital, and commercial operations.

Podcast Recommendation

History is just gossip! Join hosts Tess Bellomo and Claire Donald every Monday as they break down the juiciest stories from history and pop culture over a cocktail!

This section is updated on a regular basis. View more, feel free to add yours

movers and shakers

  • Following her announcement in January that she would be leaving her position as CEO of Barstool Sports, Erika Ayers Badan has now made her next move public. Food52, a food, home, and lifestyle company, announced that Badan will take over as CEO.

  • The Swedish podcast platform Podspace has appointed Lotten Skeppstedt as Director of Platform Services.

  • Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!đź“… Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group sessionđź“Ť VIRTUAL

  • RESONATE: How to Sell, Write and Produce your Audio Fiction Series. This webinar from the award-winning audio fiction creator Asa Merritt will give you the professional and creative tools you need to break into this exciting field. đź“… Thursday, April 25 3pm PT / 6pm ET🚀 Soundpath🎫 Freeđź“Ť Virtual Online

  • TPA Presents: Video in Podcasting: Should you do it? If so, how? - Arielle Nissenblatt (Descript) takes us through a lively, interactive 60-minute session unpacking the challenges and rewards of video in relation to podcasting. She’ll take your questions and provide insights into what it all means and her obsession with Beluga Whales.đź“… April 30 | 12pm ET / 9am PT🚀 The Podcast Academy🎫 Freeđź“Ť Online

  • Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studiosđź“… Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Freeđź“Ť WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • đźš— Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • đź“Ľ Tubebuddy - is a complete tool for YouTube channel management and growth.

  • đź“ą VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

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