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๐ŸŽ™๏ธ What Time Is Best For A Podcast Episode To Be Released?

This week, the IAB released a new report that surveyed 1,500 consumers about their ideas, preferences, and concerns about personal data and digital advertising. 80% of respondents believe a free and open internet is critical to democracy and free expression.

What is your point of view? Send me a message, and I'll add it to our upcoming issue.

As always, Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

miko santos, founder

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News Highlights

๐Ÿ“ข 25% of Audacy's Employees Will Be Let Go from Its Pineapple Street Podcast Division, According to Bloomberg.com

๐Ÿ“ข Magellan AI is excited to share the release of our Q4 '23 Podcast Advertising Quarterly Benchmark Report. In analyzing over 130,000 podcast episodes, The research team has uncovered the benchmark metrics that matter most.

PODCAST RESEARCH
  • What Time Is Best For A Podcast Episode To Be Released? Lunchtime is a Good Target, According to Data.

  • A recent report found that in 2023, 25% of the music available on streaming services was not played at all.

  • Research indicates that YouTube has become the most popular platform for listening to podcasts as the medium and listenership continue to change.

  • Edison states that audio's reach is still strong, even with younger listeners.

  • With great pride, Edison Research presents the UK's Top 25 Podcasts for Q3 of 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK.

  • Podcast listeners claim to hear more advertisements that are dry in their benefits or features, but they still prefer funny and entertaining commercials.

  • Top podcast genres among listeners on a weekly basis, revealing a significant distinction between the UK and US markets. According to Edison Research, the biggest distinction is the percentage of weekly podcast listeners who choose to hear True Crime.

  • Podcasting on YouTube and Videos Will Increase in 2024, Says Paul Riismandel of Signal Hill Insights.

Podnews elsewhere
  • Spotify and Joe Rogan have reached a new multiyear agreement, but Spotify will no longer be the only outlet for Joe Rogan's podcast.

  • An Acast study reveals that 98% of global marketers working for direct-to-consumer brands believe podcasts are a successful way to reach consumers.

  • The podcast advertising rates for January 2024 have been made public by Libsyn, which also lists the most marketable categories next to the highest-earning ones.

  • YouTube Hits 100 Million Subscribers with Premium Services and Music

  • Nearly three years after inking a $60 million contract with the audio behemoth, Alex Cooper's hit sex and relationships podcast Call Her Daddy is no longer available only on the Spotify app.

MOVERS AND SHAKERS
  • The company announced that as part of its broader growth strategy, podcast hosting and monetization platform Adelicious has promoted managing director Andrew Goldsmith to CEO.

PODCAST RECOMMENDATION

It was a golden age for Jews in Iran. In the 1950s, a religious Jew โ€“ Younes Dardashti โ€“ became a national celebrity, singing at the Shahโ€™s palace and on the radio. In the 1960s, his son Farid became a teen idol on TV.

They were beloved by Iranian Muslims. But at the height of their fame, they left the country. It has always been a mystery to our host Danielle Dardashti and her sister Galeet โ€“ Why did their family leave Iran? Now, in a documentary podcast series, the sisters reveal painful secrets unspoken for generations. The Nightingale of Iran is a story that will resonate with outsiders everywhere.

HELP AND TIPS

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PODCAST CORNER

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

Please mention Podworks.io or Podwires in your application.

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

PODCAST EVENTS
  • Introducing a special "Ask Me Anything" (AMA) session, Podbean is excited to announce. On Thursday, February 22nd at 2pm Eastern, there will be an interactive event catering to podcast enthusiasts as well as those who are new to the medium.

  • Edison Research and WorldDAB present โ€œDashboard Dialogueโ€ hosted by Edison Research Vice President Megan Lazovick, and WorldDAB President Jaqueline Bierhorst.

  • Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

  • Design a Great Podcast with Strategy In Mind. This class will take you through a design process that blends vision, planning, and strategy.

  • The Hot Pod Summit is returning to Brooklyn on February 28th, 2024, as part of On Air Fest for a day of in-depth talks, intimate conversations, and industry networking.

  • The Institute for Independent Journalists 2024 Freelance Journalism Conference on February 29 and March 1, 2024

  • Lower Street, the organisation behind the Brand Podcast Virtual Summit, has released the complete list of speakers. The free event is intended for those who want to start or expand a brand podcast.

  • TPA Presents: Why (and how) a Solid Social Strategy is (Still) a Must for Podcast Growth with Jade Media.

  • The Podcast Show London is back, and from May 24โ€“25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.

  • The Podcast Academy Presents Business hacks for independent podcast producers and companies with Amanda Cupido (Lead Podcasting) on February 6.

PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • ๐Ÿœ๏ธ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • ๐ŸŽ™๏ธ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • ๐ŸŽง Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • ๐Ÿš— Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • ๐Ÿ“ผ Tubebuddy - is a complete tool for YouTube channel management and growth.

  • ๐Ÿ“น VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Send press releases, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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