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- 🚀Top Podcast Genres in Australia: Insights from Recent Awards
🚀Top Podcast Genres in Australia: Insights from Recent Awards
Podwires Team
August 29, 2024
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Australian Podcast Awards Reveal Most Popular Shows and Genres
Image: British Podcast Awards
The Australian Podcast Awards has released data on what shows, genres, and networks are in highest demand by Australians.
The Revelations:
This information is based on the Listeners' Choice category at last year's awards-the only Australian Podcast Award decided by public vote.
In the category of Society & Culture, the top 100 shows received more than 40,000 votes distributed across 15 different shows. This is close to 60% of all the votes that were given.
The others are Basically Besties, Darling, Shine!, and Life Uncut. Comedy came in second overall and had just over 9,000 votes in total across all comedy podcasts. It also had the highest number of entries in the top 100, with 18 of the 100 shows falling under this category.
It was further revealed that LiSTNR digital audio network, under the ownership of Southern Cross Austereo, had seven entries into the top 100. But also among them, both Acast and iHeart are at four entries each into the top 100.
Why it matters:
The fact that so many comedy podcasts reach great popularity in Australia shows that the base is really huge for humor and light-heartedness. Besides, the multiplicity of podcast networks placing into the top 100 underlines competitiveness in the industry and shows how indispensable the role network support plays to achieve success within the podcasting world.
The Data:
The analysis is based on the top 100 most popular shows based on the number of votes, which covered more than 68,000 votes in total.
Our take :
This means creating engaging, entertaining content to help one stand out in a competitive market when it comes to podcasting. This also means with great networks, your visibility will improve along with a greater reach for your target audience.
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