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• 📹Edison Podcast Metrics: 79% of Weekly Listeners Consume Video Podcasts

• 🔥Top Podcasts in Canada: French and English Language Rankings

• 🚨 Podcast Insight: Growing Podcast Audience in the UK

• 🌏 Podcast Elsewhere: Wondery and Audacy's Pineapple Street Studios Announce Hysterical, a Limited Series from Podcaster Dan Taberski About a Mysterious Outbreak That May or May Not Be Mass Hysteria.

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

📹Edison Podcast Metrics: 79% of Weekly Listeners Consume Video Podcasts

Libsyn has integrated with the newest podcast API, the update gives the ability to publish podcasts directly to YouTube Music, building upon Libsyn's previous integration with YouTube. Spotify, too, has been said to be aggressively in pursuit of a video podcast as well.

The Revelations :

The Insight for today from Edison Podcast Metrics finds that 79% of weekly podcast listeners in the United States have consumed a video podcast—watching or listening to content on a video streaming platform.

It also measures whether podcast listeners are actively or passively watching a video podcast. 62% of weekly podcast listeners (13+) have enjoyed passively a video podcast. However, with such descriptions, video content plays in the background as one goes on with daily tasks and listens to audio.

However, the data also indicates that 72% of weekly podcast listeners aged 13+ have really watched the videos while listening to the podcast.

The Data and Sources:

Edison Research conducts surveys on 20,000 weekly podcast listeners aged 13 and above each year. Edison Podcast Metrics provides the tracking of the week-to-week podcast network and show reach, demographics, content preferences, and other listening habits. Edison Research followed podcasts for 15 years and ranked the top podcasts and networks in 2019.

Why is that important?

This information shall be useful to podcast creators and advertisers alike, who seek to tailor their content in accordance with the preferences and habits of the audiences. Due to the fact that listeners currently show interest in video podcasts, inclusions of visuals can be expected to raise listener engagement for podcast creators.

Our Take :

Video content lets users interact with the host themselves, higher engagement from the podcast. Turn your content into social media clips, engaging new audiences and increasing brand awareness while driving traffic back to full-length episodes.

🔥Top Podcasts in Canada: French and English Language Rankings

Triton Digital®, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced the release of the latest Canada Podcast Ranker for the May 2024 reporting period that occurred from April 29, 2024 – June 2, 2024. Measurement was performed by Triton's Podcast Metrics measurement service.

The Highlights :

This reporting period, the top three Canada-originating French-language podcasts included Le Radiojournal, again at #1, from Radio Canada, Les chroniques de Pierre-Yves McSween again at #2, from Cogeco Media, and again, Richard Martineau from QUB, at #3.

The top three Canada-originating English-language podcasts comprised Front Burner once more at #1, from CBC/Radio-Canada, once more The World This Hour at #2, likewise from CBC/Radio-Canada, and once more The Current at #3, also from CBC/Radio-Canada.

Once again, top ranked podcast overall was Dateline NBC from NBCUniversal News Group. SiriusXM Podcast Network won again the #1 spot on Top Networks Report with 3.42 million Average Weekly Downloads. Wondery Network again came in second at #2 with 1.87m million average weekly downloads, and CBC/Radio-Canada maintained the #3 spot again with 1.69 million average weekly downloads.

A new show to watch:

There were three debuts for the month of May: Mr. Ballen's Medical Mysteries smashing into the top podcasts; Split Screen: Kid Nation into Canada-originating English-language podcasts; and Broomgate: A Curling Scandal into both top ranked podcasts and Canada-originating English-language podcasts.

Data and Sources :

Our Canada Podcast Ranker is on our interactive website, www.TritonRankers.com, for quick access to easily navigate monthly performance trends and rank by podcast category and sales network, and by the time period.

The Top Sales Network Report ranks networks based on the average weekly number of downloads they receive, using v2.1 of the IAB Podcast Technical Measurement Guidelines. Participating sales networks include content owners/creators and sales representation organisations.

Importance of accurate podcast audience metrics:

Correct measurement of podcast audiences is important because it helps creators and advertisers understand where they need to place efforts to drive impact. Real and accurate measurement guidelines, based on standardized criteria and certified metrics, sustain trust among stakeholders for better podcasting decisions that could help assure more effective campaigns and performance.

Our Take :

Ultimately, it instills confidence in the stakeholders and ensures transparency and validation of podcast audience data for more successful campaigns and industry performance.

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🚨Growing Podcast Audience in the UK

Podcasts have become pre-eminent media in the UK, showing a growing audience. This has been underlined by the UK Podcast Consumer 2024 report by Edison Research.

Study details  

The UK Podcast Consumer 2024 is based on the Edison Podcast Metrics UK. Edison Podcast Metrics UK is the only all-inclusive measure of podcasts' weekly reach in the UK.

The Highlights

Gabriel Soto, Edison Research Senior Director of Research discussed that and the UK Podcast Consumer 2024 report in a webinar earlier. More UK adults than ever listen to podcasts — 42 percent monthly, 30 percent weekly.

Now, the majority of UK respondents aged 18–34 are listening to podcasts monthly—41% weekly. If a brand is targeting the 35- to 54-year-old segment of UK consumers, many of whom are heavy spenders, then podcasts are a great place to reach them. For 55+ UK consumers, podcast listenership is climbing: some 28% compared with 20% in Q3 2023.

While the overall UK percentage rests at 42%, 48% of black UK adults listen to podcasts each month. The UK's women podcast listeners surged by 39% month-to-month and by 26% in terms of weekly women's listeners. Diary of a CEO, Saving Grace, and Sh**ged Married, Annoyed come out as the top three most listened-to UK weekly women's podcasts.

The top 10 UK podcasts reach 31% of all weekly podcast listeners aged 15+, while the top 25 reach 44%. It takes only the 25 largest shows to reach nearly half of all weekly podcast listeners.

Why is that important?

This goes to prove the creating of engaging and relevant material for UK women, the greatest podcast audience. It is only through popular podcasts that this demographic found appealing that content creators attain a huge audience with their target and increase listeners' engagement and loyalty.

Our Take

By knowing the preferences of women podcast listeners in the UK, creators can refine their content in order to grow their audiences better. Podcasters need to know demographic popularity to attract and retain listeners.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Wondery and Audacy's Pineapple Street Studios Announce Hysterical, a Limited Series from Podcaster Dan Taberski About a Mysterious Outbreak That May or May Not Be Mass Hysteria.

• Audacy has promoted Jeff Sottolano to Chief Programming Officer and makers of a multi-year contract extension.

• Libsyn Ads Signs Exclusive Advertising Partnership with Mark Haynes Productions for Premiere of Audio Drama “HINDSIGHT: The Day Before”

• Introducing PAVE Publishing House by Innovative Company PAVE Studios

• The Wall Street Journal reports that The Daily and other New York Times podcasts may become a subscription benefit.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• Apple Music vs. Spotify: Which music streaming service is the best? by Michael Bizzaco , Derek Malcolm and Amanda Blain

• Joseph Liu shared with us the 10 Podcasting Lessons he Learned After 100 Episodes

• Survey Finds Only 1 in 4 Indies Monetize Their Podcast, according to Katie Paterson from the Podcast Host

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• Santos Unfiltered - features expert interviews on current political and social issues in Australia and worldwide.

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