It’s Tuesday Night. The second day of the podcast movement has just ended with lots of announcements and happenings in podcasting.

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 11 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

🎙️TODAY’S BRIEF

• 🔥Triton Digital's Omny Studio Partners with Headliner for Video Clips

• 🚨 Podcast Insight: Survey Reveals Advertisers' Top Worries in Digital Audio Advertising

• 🎧 The Impact of Audio Advertising on Home Improvement Sales Growth

• 🌏 Podcast Elsewhere: New Leadership at Sounds Profitable: Kristin Myers Takes Charge

⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

📈 MARKETS

As of 9:30 PM ET( TUESDAY ) . Data is provided by Yahoo Market

🌟 Market Tidbits : The popular uncensored sex and relationship podcast "Call Her Daddy" host, Alex Cooper, is calling it quits on her own relationship—with Spotify.

TRITON DIGITAL
🔥Transforming Podcasts: New Omny Studio and Headliner Collaboration

Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, is proud to announce today that its enterprise podcasting platform, Omny Studio, will now integrate with Headliner for the creation of video clips for YouTube by authors, automated transcripts, and more.

 The Details:

• Omny Studio, hosting over 70,000 podcasts globally, offers the most fully realized suite of technology in the industry that powers hosting, delivery, measurement, and monetization for digital audio and podcast content.

• Publishers are already using Headliner in Omny Studio to publish full episode and clip audiograms with waveforms, subtitles, and imagery to social media and video sites. Expanding on this capability, building on this capability, podcast publishers are now more easily able to create videos for their episodes and have engaging audiograms auto-shared on their YouTube podcast channels.

• The latest toolset from Headliner now automates promotional efforts for podcasters and publishers to gain increased reach and extend the life of content through visual means.

• The integration of Triton Digital's Podcast Metrics and YouTube allows publishers to measure listenership on YouTube and, therefore, get insights into the total performance of their podcasts so as to improve their strategy in distributing their content. The integration sews up all podcast content by way of RSS and YouTube and manages reporting across download and view metrics. This enables automation, thus hooking into multiple channels and connecting third-party YouTube distribution APIs for reporting.

"Video podcasting is really taking off in popularity, but not everyone has the time or budget to give it much thought," said Sharon Taylor, SVP of Podcast Strategy at Triton Digital. "Omny's integration with Headliner keeps getting better and closes this gap for podcasters.". It's now easier than ever to take any audio content and turn it into episodes to be consumed on YouTube—complete with creative graphics and subtitle support, both of which could be key to leveling the playing field and hooking listeners. Now, with this new development, publishers will get even more insights into exactly how audiences consume their content with the reporting capabilities of Triton's Podcast Metrics.

This integration is the huge step forward in the Omny Studio–Headliner partnership, helping publishers instantly and easily transform audio content into engaging, short-form videos that capture audience interest.

About Triton Digital

Triton Digital is the foremost global technology and services company for the digital audio, podcast, and broadcast radio industries. They are at the heart of audio and podcast consumption, providing the technological innovation needed for broadcasters, podcasters, and online music services to build audiences and maximize revenue. Triton also supplies Webcast Metrics and Podcast Metrics, leading measurement services for streaming audio.

Why it matters:

The joint effort from Omny Studio and Headliner is the expanded accessibility and engagement of podcast content for listeners across multiple platforms. With Triton's Podcast Metrics, publishers get access to valuable insights to enhance strategy on content creation to eventually understand audience preferences, including demographic data of listeners and other engagement metrics.

Bottom line :

Through the collaboration, publishers will have more ways to transform their audio content into compelling videos, such as through dynamic visualization of their clips for better reach and viewer engagement. In addition, this cooperation provides publishers with valuable insights to tailor their content to resonate with their audience for more engaged viewing and podcast growth.

PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

🗞️ TL;DR - PODCAST NEWS

• Elevate Your Podcasting Skills with Tom Rogers This August. The popular podcast hosting and monetization platform Podbean is happy to announce "Podcasting Success: A Back to School Special with Teachers Talk Radio," a fun virtual event for the start of the school year

• AdLarge Welcomes CEO School Podcast to Its fwd. Network Portfolio. AdLarge, a leading podcast advertising firm, is pleased to announce the addition of CEO School, a podcast dedicated to empowering women in business, to the fwd. network portfolio.

• Sounds Profitable Welcomes Kristin Myers to Lead Audio Initiatives. The news of Kristin Myers' appointment to Principal came from Sounds Profitable, the foremost trade association cum media intelligence firm supporting the podcast industry.

• Acast Podcasts Named Finalists in Four Asia Podcast Awards. Acast, the world’s largest independent podcast company, today announced that three of its leading podcasts in Asia have been named a finalist in the Asia Podcast Awards.

• BBC StoryWorks Unveils Resilient Edge Podcast on Business Transformation. The award-winning branded content studio of BBC Studios is BBC StoryWorks, Commercial Productions, has just launched "Resilient Edge: A Business Vitality Podcast."

PODCAST INSIGHT 
🚨Survey Reveals Advertisers' Top Worries in Digital Audio Advertising

In a new survey by WARC, ad buyers voiced brand safety and suitability as the top concerns with podcast and digital audio ad spending via programmatic ad exchanges.

The Finding:

• A survey has revealed brand safety and suitability to be more crucial for advertisers and agencies than loss of cookies or concern with measurement accuracy. More than half have ranked brand safety first, while 56% rated improving ad verification capabilities highest.

• Speaking at the event, Paul Stringer, WARC's managing editor for research and insight, pointed out growing concern in the minds of marketers over declining addressability, brand safety, and ad fraud—making them very urgent matters that have to be taken seriously.

• Even though programmatic advertising accounts for about 70% of all digital ad spending, concerns over brand safety have not ceased yet. Many a time, the advertisers see their ads placed in inappropriate environments. More than half of the responded survey said they look forward to enhance ad verification at priority. Hannah Rook, Head of Intelligence and Insights, MAGNA, suggests a

• Although it was reported by the Association of National Advertisers that only 36% of all spending on programmatic advertising reaches the consumer, some 49% of both advertisers and agencies have not established direct contracts or verified ad impressions.

• Although the removal of cookies from digital advertising will actually diminish the influence of Google, it does not make it easy for advertisers to adjust. A survey taken indicates that 76% of the respondents are in any case adopting first-party data strategies, of which 57% identified this approach as the most effective solution for its reliability and direct consumer insights.

The Data:

The findings are based on a survey of 100 programmatic experts conducted in July 2024 by WARC in association with B2B market research company, NewtonX, and informed by expert opinion and external research. 

Why it matters:

The findings further underline the pressing urgency for manifold shifts by advertisers to first-party data strategies, especially against the backdrop of Google's withdrawal of cookies. That would be important in ensuring a continued continuity of effective targeting and measurement in digital advertising.

Our take:

As podcast advertisers, it means we shall leverage first-party data to help ourselves adapt to this shift and not break the effectiveness of our targeting and measurement strategies. It means that we shall be able to maintain meaningful contact with the target and create effective campaigns within this fast-changing digital advertising market.

 🪧 FROM OUR SPONSOR

Brain food, delivered daily

Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe

This section is a paid advertisement. If you are interested in advertising, let's talk.

CUMULUS MEDIA
🎧 Audio Listeners Drive Home Improvement Spending: Key Insights

Audio Listeners Drive Home Improvement Sales, According to New Consumer Research from Cumulus Media | Westwood One Audio Active Group®. The Studies Also Provide Insights into Which Media Plans Will Drive the Greatest Impact.

The Details:

• Massive audio users are big home improvement shoppers: According to the latest consumer research from Cumulus Media | Westwood One Audio Active Group,® podcast listeners and AM/FM radio listeners are massive home improvement shoppers, spending much more than heavy TV viewers.

• Audio is an ideal media platform to tout home improvement e-commerce as heavy AM/FM radio and podcast listeners are more likely to shop online

• AM/FM radio drives powerful incremental reach for home improvement TV campaigns: A number of recent TV campaigns for The Home Depot witnessed enormous lift in reach with the addition of AM/FM radio, especially among younger demos.

• A Nielsen historic TV and AM/FM radio sales effect study for a home improvement retailer finds that AM/FM radio produces triple the amount of sales lift over TV.

• Home improvement media plans overweight linear TV, underweight audio: Share of optimized plan says AM/FM radio should be 45%, linear TV 30%, podcasts 24%.

• There are many podcast genres and AM/FM radio programming formats that attract a rich concentration of home improvement shoppers.

The Revelations:

According to the MARU/Matchbox study, podcast listeners and AM/FM radio listeners spend so much more in home improvement compared with heavy TV viewers. Podcast listeners spent 1.5X more than heavy TV viewers in the last year, and heavy AM/FM radio listeners spent 1.4X more. Heavy home improvement spenders are 32% more likely to listen to streaming of AM/FM radio, and frequent home improvement shoppers are 10% more likely.

The intention to shop more in home improvement stores is 1.5x-2x higher for AM/FM radio and podcast listeners compared to TV viewers. A stronger percentage of audio listeners state they will definitely spend more than TV viewers on home improvement.

Audio is a perfect media platform for touting home improvement e-commerce, for the simple fact that heavy AM/FM radio and podcast listeners will be more predisposed to shopping online. Overall, 51% of home improvement customers reported having shopped online in the past year, with heavy AM/FM radio listeners and podcast audiences much more likely to be online home improvement shoppers. According to a Nielsen Media Impact analysis of recent home improvement TV campaigns, there is significant lift in reach with the overlay of AM/FM radio.

Why it Matters:

AM/FM radio and podcasts are capable of carrying their home improvement campaigns to the most diverse segments of the target audience. Optimizing the media plan aligns media weight with purchaser weight; it empowers home improvement retailers to maximize impact among their target audience and drive sales growth.

Our Take:

There's a unique opportunity for home improvement retailers to reach dedicated and engaged listeners via podcasts who are actively seeking ideas and information related to their projects. By putting podcasts into the media mix, retailers can easily extend their reach and formulate a meaningful, results-oriented relationship with customers.

IN COOPERATION WITH BADA EMBANKMENT

Bada Embankment is here! 🌊 Our new newsletter dives deep into the latest trends, challenges, and opportunities shaping the banking industry across Australia, New Zealand, and Southeast Asia. From fintech innovations to regulatory updates, we've got you covered.

Subscribe now to stay ahead of the curve. Let's navigate the dynamic banking landscape together!

🚀HIRE A PODCAST PROFESSIONALS

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away.

📢 WHO’S HIRING?

• BFBS, the Forces Station, is looking for an experienced radio presenter-producer who wants to broadcast to British audiences worldwide.

• Global is hiring a Production Coordinator - Podcast. You will work with Podcast Producers and Podcast and Operation team Heads to ensure each slate podcast goes through the production cycle smoothly.

• EA Sports (Canada) is looking for a Audio Producer
  
  

📌 NOTICE BOARD

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

• September 18 : Radio Academy Festival 2024 - London, UK

Visit Podwires Marketplace to post your upcoming events or job openings for free.

🔆 FROM OUR COMMUNITY

• The latest from Sounds Profitable is examined by Tom Webster for pointers to make a podcasting sales pitch.

• Interesting article on "How this duo grew a podcast empire - for just $70" by Lauren Sams of the Financial Review.

• Jay Nachlis of Coleman Insights has written an interesting article about "Why Podcasters Must Urgently Adopt a Video Strategy" and he makes a good point.

🛠️ PODCAST TOOLBOX

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

FROM THE TEAM

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

✍️ Give us a press release and a good-sized landscape photo. Make sure it's newsworthy. Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: https://testimonial.to/podwires

🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires