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Triton Digital Unveils First Canada Mid-Year Podcast Trends Report
Mid-Year Report Reveals Key Insights into Podcast Listening Trends in Canada
The first Canada Mid-Year Podcast Trends Report from Triton Digital, a global leader in technology and services for the digital audio, podcast, and broadcast radio industries, was published the other day.
The report is a companion to its monthly Canada Podcast Ranker and offers insights into the changing Canadian podcast landscape, including trends in listening, a portrait of the listener, top genres, downloads, debuts, sales networks, and more.
The report states that with an average of 3.0 hours of content downloaded per listener, per week, the most popular podcast categories in Canada are true crime, news, and comedy. Other noteworthy results are:
Listeners downloaded 4.4 episodes per week, on average, and 92% of podcasts were listened to on a mobile device.
The top day of the week for listening is Wednesday with peak times being between 10am - 12pm EST.
The top sales network in the Triton Canada Podcast Ranker, in terms of average weekly download volume, is SiriusXM Podcast Network, followed by CBC/Radio-Canada and Wondery.
Top podcasts include Dateline NBC (NBCUniversal News Group), SmartLess (Wondery Network), and Front Burner (CBC/Radio-Canada).
“As the Canadian podcast scene continues to evolve, we're excited about the chance to highlight valuable insights into Canadian listening habits,” remarked Daryl Battaglia, SVP Measurement Products & Strategy at Triton Digital. "Podcasting stands as a captivating and influential medium for storytelling and our debut mid-year trends report underscores our dedication to provide our clients with dependable and trustworthy data on podcast consumption and listener behaviors."
The 2023 Podcast Trends in Canada Report incorporates data from numerous sources, including Triton Digital’s IAB Tech Lab certified Podcast Metrics service, which measures server log data from Triton’s Omny Studio platform and a variety of other industry hosting platforms.
To download the full 2023 Podcast Trends in Canada Report, please visit www.tritonrankers.com.
To learn more about participating in Triton Digital’s podcast and streaming rankers, please contact: [email protected].
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
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