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👋 Hey there, I’m Miguel and welcome back to Podwires.

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Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel Bada

• 🔥Singapore's Podcast Landscape: Educational Content Dominates

• 🚨 Podcast Insight: Triton Digital's Acquisition of Sounder Enhances Podcast Advertising

• 🌏 Podcast Elsewhere: Launching on Thursday 25th July, Perfect Day is the new weekly interview podcast from comedian, actor and writer Jessica Knappett.  

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox -

🔥Singapore's Podcast Landscape: Educational Content Dominates

The most famous educational podcasts are in Singapore, with 28% of the monthly listeners. The branding in Asia website has reported a study by On Device, a brand lift measurement company.

The Revelations:

According to the research, podcast listening in Singapore stands at an average of 1.8 hours per day. Technology, self-improvement, and business are the subjects of interest that are most popular in podcasts among Singaporeans.

The least popular topics are fashion, celebrity rumors, and conspiracy theories. Podcasts are more popular in Singapore during weekend evenings than in Australia and the UK.

Daily podcast listeners are 67% more likely to listen to broadcast radio. 81% prefer podcasts on mobile. Popular podcast platforms include YouTube and Spotify. Listening was driven by 58% entertainment and 34% commuting.

Why does this matter?

Thus, compared with the UK, mobile device engagement is higher in Singapore, and there is more leaning toward educational content compared to sports. For marketers and media agencies, podcast trends of consumption in Singapore are very relevant to understand, as this opens up a large market gap which will require increasing the budget dedicated to advertising on podcasts.

The Data and Sources :

On Device is a mobile survey company founded in 2009 that has come a long way to stand as one of the innovating companies in brand lift measurement. With changing times in the improvement of technology and through changes in the market, their measure solutions became more accurate. So, that's why enhancing accountability and effectiveness for every advertising brand, they strive to join hands in strategic partnership with companies like PepsiCo, Yahoo, and Talon.

As we see from our own perspective:

As podcasters in Singapore, we believe On Device's expertise in brand-lift measurement can provide very key insights regarding the effectiveness of podcast advertising across the regional market. We are able to better spell out how our podcasts are affecting brand awareness and purchase intent by using their data and sources, which will eventually attract more advertisers to fund this growing media.

💥 Attention, podcasters!

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1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Triton Digital's Acquisition of Sounder Enhances Podcast Advertising

The acquisition of AI-driven audio insights platform Sounder has gone a long way to rewrite how podcast content is packaged and create contextual campaigns that meet brand suitability mandates stipulated by the advertisers, according to Triton Digital Senior Vice President for Podcast Strategy and Product Operations Sharon Taylor in a blog post on LinkedIn.

The Revelations :

Triton Digital is going to enhance podcast creator and advertiser advertising experiences via this acquisition.

Taylor said Its integration into Triton Digital's tech stack makes the transition of clients easier and offers benefits to both the clients by the integration of teams. Integrating Sounder into Omny Studio actually empowers publishers to analyze episodes quickly before publishing to a brand suitability platform, for either direct sales or programmatic ads.

A model of brand suitability, based on observation alone, does not efficiently accommodate the unique needs of either buyer or seller, in effect, limiting its effectiveness. Like geo-targeting or a DMP, Sounder can be placed in the ad stack, offer a dashboard, but the data security and loss-of-information problems aren't quite fixed.

A buyer could now be looking at a dashboard from a provider with the brand safety scores for shows they monitored a week or two later, which increases the length and complication of the process.

If the publisher has integrated the brand safety system into their stack, then they would be aware that their ad would be running only on eligible episodes; it retains podcast buyers with targeting for the ad of people having an interest in Adobe DMP.

Why does it matter?

Taylor said Sounder joined Triton Digital's tech stack to improve industry brand safety and suitability. The platform helps podcasters assess audio content for brand and contextual targeting.

According to Sounder, keywords alone simply cannot point to specific topics, like podcast swear words. Cultural differences and dialect differences mean podcast revenues vary far and wide, further illustrating the need for context in generating revenue.

Sounder trains its models with podcast publishers and buyers across 86 countries, adding languages, showcasing the global approach and impact. Sounder helps podcast networks prepare for the future of podcasting. By having the defensive card, podcast publishers have the ability to facilitate brand suitability conversations when they are in control.

Our View :

It is understanding cultural nuances and context that could underpin potential revenue maximization in this moving podcast landscape. On this note, Sounder's global approach toward training models specific to a language makes them a valuable partner for such podcasters who are eyeing international expansion.

• Roswell Pro Audio Introduces Custom Mic Builder. Design a custom microphone from over 1,800 combinations of voicing, color, components and circuit modifications.

• A CrowdStrike software glitch crippled cloud-based software operations worldwide Friday, halting airline travel and hospital operations for hours. Radio avoided many of the problems other industries faced.

• Wondercraft is an AI-powered audio production platform that announces the appointment of ex-Canva product designer Didier Sibellas as Head of Design.

• Launching on Thursday 25th July, Perfect Day is the new weekly interview podcast from comedian, actor and writer Jessica Knappett.  

• Paradiso Media filed for bankruptcy in Lyon, France. The ruling to liquidate compulsorily was given by the court after it stopped paying its bills back on July 8. In a statement to LA Lettre, CEO Lorenzo Benedetti said that they are "in the process of selling assets," though he declined to give a status on the 30 employees.SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast creators who rely on PODWIRES Marketplace to make their journey easier. Register right away

🎧 The Power of Brand Podcasting : Lesson with Lower Street Media

In this episode of That Podcast Exchange host Miko Santos interviews Harry Morton, the founder and CEO of Lower Street, an award-winning global podcast agency for brands. Harry shares valuable insights on creating successful branded podcasts, understanding target audiences, and measuring podcast ROI.

In this episode, we cover:

• Success in podcasting industry.

• Standing out in crowded market.

• Understanding brand identity and audience.

• Focusing on specific target audience.

• Having a clear point of view.

• Understanding uniqueness in podcast ideas.

• Engagement rate and completion rate.

• Building a successful podcast.

• Leaders Media is hiring a YouTube & Podcast Lead

• AVOCADO Foundation is looking for Volunteer Podcast Producer

• Roc Nation, a Live Nation joint venture, needs an Associate Director, Podcast Strategy to handle podcasts.

• NOVA Entertainment is hiring a Social Media and Video Producer (Podcasts)

• Spotify seeks a Production Manager to join its team in London.

• NPR is hiring a Chief Desk Editor in their Washington office.

• July 25 : AI Unleashed: Podbean's New AI Features and Emerging AI Trends in Podcasting - Online

• July 28 : Black Podcasters Association Summer Social - Brooklyn, NY

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Steve Goldstein blogged about why subscriptions don't work for most podcasters.

• An interesting article titled “ What do Podcast Do for your Brain?” written by Lindsay Jarris Friel

• What is Podcasting 2.0? And why should I care? Matthew McLean explained it to us.

• Do we, as podcasters, do enough to bring new listeners into the medium? Katie Paterson explained this in her article this week.

• Roni Gosch wrote in the latest Podbean blog about Best Tips for Video Podcasting

• Check out Morgan Swift's blog post "How to identify an ideal cross-promotional partner" if you're trying to grow your podcast audience.

• Managing People to Managing Productions: A How to Guide for Editors and Producers with Mia Lobel $335 Class Starts: Sep 9 

• How to Pitch Podcast Executives and Get Your Show Made with TJ Raphael $335 Class Starts: Sep 9

• From Idea to Launch: How to Create a Sustainable Podcast with Laurel Morales $335 Class Starts: Sep 17

• Telling Vulnerable Stories with Ronald Young Jr. $370 Class Starts: Oct 2

• Turning Dense Information Into Great Stories with Lewis Wallace $335 Class Starts: Oct 3

• From Topic to Story: How to Find Characters and Narrative Arcs to Draw in Listeners with Sarah Esocoff $370 Class Starts: Oct 7

• Body-Ody-Audio: How to Make Sensorial, Visceral Audio with Kristina Loring $370 Class Starts: Oct 8

• Be So For Real: Interview Training for Producers, Hosts and Editors with Dom French $370 Class Starts: Oct 30

• Fact Checking 101 with Jeanette Beebe  $370 Class Starts: Nov 4

• Mind Your Business: Podcast Monetization with Annalise Nielsen $335 Class Starts: Nov 5

• Introduction to Story Editing with Willow Belden $335 Class Starts: Dec 2

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

From The Team

📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.

🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.

🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: https://testimonial.to/podwires

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