🚀 True Crime Community Growth: Findings from Edison Research Report

Edison Research and AudioChuck Media have announced the issuance of the True Crime Consumer Report, which gives insight into this genre and growth in audiences for true crime.

Gabriel Soto, Edison Research's senior director of research, presented the report at the Podcast Movement event in Washington, D.C.

The Reveal:

• The report spotlighted that 84% of the U.S. population ages 13+ watch or listen to True Crime through any medium, from TV and YouTube to social media or podcasting. This represents as many as 119 million Americans, for the simple reason that 42 percent of those aged 13 and above in the U.S. are True Crime podcast listeners.

• Specifically, 57% of all listeners to True Crime podcasts are interested in the stories that have to do with True Crime, while 50% are interested in solving mysteries and directly experiencing the suspense and intrigue of True Crime. At a general level, True Crime podcasts take the third place in terms of most listened-to genres when it comes to podcasting, as 22% of U.S. weekly podcast listeners aged 13 and above listen.

• If a True Crime podcast was centered on their area or region, 45% of podcast listeners who consume True Crime elsewhere but not via podcasts would be very likely to listen. If the podcast focused on high-profile cases or stories, 43% would demonstrate some interest.

• In this way, the consumers of true crime podcasts show their support for the victim in several ways: 55% of them shared cases to spread awareness, 25% donated to causes, and 23% directly provided financial support to the victim or family. In case True Crime content is victim-centered, then 77% of podcast listeners will show a greater interest; out of these, 32% are showing a far increased interest.

Insights:

The Edison Research–AudioChuck true crime consumer report provides important insight into the community of true crime and its audience growth. A partnership with Edison Research will further increase the already great influence and effect AudioChuck has over the community of true crime.

Why it Matters :

Knowing how listeners of True Crime podcasts react to victim-centered content can help podcasters fine-tune their content to resonate more effectively with their target audience in the hope of creating more loyal listeners. Besides, building strong community around podcasts does not enhance listener engagement but offers a foundation for a base of support for both victims and their families/loved ones.

Our Take:

In our opinion, really, the makers of the podcast have to know what their target audience tastes and habits are to come up with engaging content. Using the findings from the True Crime Consumer Report, podcasters will advance in content strategy, therefore building a tight-knit and dedicated community of true crime buffs.

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