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🎙️ How Is TV Watched by People? A podcast is a good place to start, according to a survey.

Hi there.

We're looking ahead to new technology that could help podcasters make more money from their shows as they pivot to video today, following a year of relentlessly bad news for the podcast industry.

The news of a new dual transmitter wireless ME version has come from Rode, my favorite content creation company.

Remember to let us know if you have any news, anecdote, or just a hello.

Contact me via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Happy Podcasting

miko santos, founder

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News Highlights

📢 Digital Releases from Triton The US Podcast Ranking as of December 2023. With 38.1 million average weekly downloads and 12.1 million average weekly users for the month of December, SiriusXM Podcast Network maintained its top ranking on the Top Sales Networks Report.

📢 Izotope has recently released With the use of artificial intelligence (AI), VEA can enhance any voice recording, giving it greater strength, polish, and professionalism.

📢 Podcasting on YouTube and Videos Will Increase in 2024, Says Paul Riismandel of Signal Hill Insights

 đź“˘ Podcasts are a great way for viewers to find new TV shows. Approximately half of respondents to a recent Hub Entertainment study said they found new shows by listening to podcasts about them.

PODCAST RESEARCH
  • Edison states that audio's reach is still strong, even with younger listeners.

  • With great pride, Edison Research presents the UK's Top 25 Podcasts for Q3 of 2023. This list ranks the 25 biggest podcasts based on total weekly audience reach as measured by Edison Podcast Metrics UK.

  • Podcast listeners claim to hear more advertisements that are dry in their benefits or features, but they still prefer funny and entertaining commercials.

  • Top podcast genres among listeners on a weekly basis, revealing a significant distinction between the UK and US markets. According to Edison Research, the biggest distinction is the percentage of weekly podcast listeners who choose to hear True Crime.

Podnews elsewhere
  • Evergreen Podcasts and Nippon Broadcasting are so pleased to announce our creation of the Voices of Japan podcast channel.

  • To assist novice investors in navigating the share market, LiSTNR has introduced CommSec Invest, a programme created in collaboration with CommSec.

  • With a strong finish to the year, Audioboom not only resumed growth but also experienced its highest-billing quarter since the second quarter of 2022.

  • Pioneers in the podcast space, Flightpath has released an innovative availability engine that is delivering a full year of reliable campaign projections for every show on the platform, setting a new benchmark.

  • Pohler will be on a keynote with Jenna Weiss-Berman, EVP of Podcasts at Audacy and co-founder of Pineapple Street Studios, according to the PodMov newsletter.

  • The December 2023 release of the confirms Australians' appetite for podcasts. According to Australian Podcast Ranker, downloads increased by 26% in 2023 to reach over 1 billion.

ANNOUNCEMENT

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

MOVERS AND SHAKERS
  • President of Pushkin Industries Gretta Cohn will lead Pushkin's strategy alongside cofounder Malcom Gladwell in her new role as CEO of the podcast studio.

  • Listen has appointed ZoĂ« Edwards as Executive Producer in the UK. ZoĂ« was formerly a Senior Producer at Sony Music Entertainment's Somethin' Else.

  • Barstool Sports CEO Erika Ayers Badan made the announcement on X on Tuesday that she was leaving the organisation.

  • Talent agency clients will host podcasts produced by award-winning producer Leanne Alie, who was hired as The Artists Partnership's head of podcasts.

  • Charlotte Wilson has joined the staff of WMHT, a classical music radio station in the Capital Region of New York, as a producer and host.

PODCAST RECOMMENDATION

Screenwriter Chris Bernier (Halloween Ends) and audio writer/director Fred Greenhalgh (Locke & Key) are the creators of the first episode of Undertow's new season Narcosis, which debuted today. Realm is a leading podcast studio and one of the fastest-growing independent podcast networks in the world. Weekly episode releases will commence on Friday, January 19th, marking the season's premiere.

HELP AND TIPS

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PODCAST CORNER

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  • Walnut Media USA needs a driven and experienced Performance Podcast manager to join our dynamic team.

  • Allio is seeking a Podcast Co-Host to be a third voice on new series launching in Q1 2024 alongside Allio’s CEO and Chief Investment Officer (CIO).

  • Acast's Los Angeles Sales & Brand Partnerships team is seeking a driven, energetic, and passionate Account Coordinator to join the podcast industry's rapid growth.

  • An experienced Podcast Sound Engineer (Multimedia Production Coordinator) is needed at Johns Hopkins Disability Health Research Centre.

  • Good Karma Brands (GKB) and GKB Brandworks are looking for a Digital Content Creator to join our team.

  • RedCircle is all about the creator, and as a partnerships manager focusing on podcasters, you’ll be working with creators full time.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

PODCAST EVENTS
  • Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

  • Design a Great Podcast with Strategy In Mind. This class will take you through a design process that blends vision, planning, and strategy.

  • The Hot Pod Summit is returning to Brooklyn on February 28th, 2024, as part of On Air Fest for a day of in-depth talks, intimate conversations, and industry networking.

  • The Institute for Independent Journalists 2024 Freelance Journalism Conference on February 29 and March 1, 2024

  • Podcast Academy: What is “growth” for my podcast? Setting realistic goals with Arielle Nissenblatt. (Register Here)

  • Rand Fishkin Joins Us at the Brand Podcast Virtual Summit in January 2024!

  • The Podcast Advertising Summit promotes podcasting as a media and advertising channel and highlights its great work. In London on January 25, this is your chance to unlock podcasts' marketing and advertising potential.

  • Lower Street, the organisation behind the Brand Podcast Virtual Summit, has released the complete list of speakers. The free event is intended for those who want to start or expand a brand podcast.

  • TPA Presents: Why (and how) a Solid Social Strategy is (Still) a Must for Podcast Growth with Jade Media.

  • The Podcast Show London is back, and from May 24–25, it will unite thousands of podcast enthusiasts from around the world under one roof at the Business Design Centre in Islington.

CREATORS CORNERS
  • As producers switch to horizontal videos, Apple is planning to implement an iPhone camera button.

  • In an interview with The Verge, CEO Mark Zuckerberg revealed that Meta Platforms is accumulating graphics processing units—specialized chips used in artificial intelligence—to aid in the development of artificial general intelligence, or software that is capable of reasoning like humans.

  • As per Reuters' report on Thursday, Reddit is scheduled to initiate its initial public offering (IPO) at the end of March, thereby launching one of the most awaited tech listings of the year.

  • In an ongoing partnership with Overheard, a social media platform that showcases brief clips from conversations that are overheard, Tinder is sponsoring the Instagram dating show Hot & Single for a full year. New York and Los Angeles singles will be paired on the show.

  • In a blog post, TikTok revealed its plans for election integrity ahead of this year's international elections. These plans are essentially the same as those from previous years.

  • Based on an Adobe study, TikTok is becoming more than just a platform for entertainment; users are also using it as a search engine for information, recipes, music, and other things.

  • FormAI Mixers are models that can be used to create digital likenesses of creators to share with their management teams and brands. Izea is a publicly traded influencer marketing company.

  • Expanding Brand Safety and Suitability to Facebook and Instagram Feeds & Reels, DoubleVerify Strengthens Media Authentication on Meta

PODCAST TOOLBOX

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

  • 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

  • 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

  • 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

  • đźš— Niceboard - modern job board software, helps communities and organisations create and manage job boards.

  • đź“Ľ Tubebuddy - is a complete tool for YouTube channel management and growth.

  • đź“ą VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/p/toolbox

Send press releases, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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