Uber Takes Innovative Leap, Sponsors UK's 'Diary of a CEO' Podcast

Uber and Steven Bartlett's The Diary of a CEO podcast have signed a six-month sponsorship agreement as part of Uber's calculated strategy to broaden the brand's appeal. This historic agreement, which was arranged through Uber's media agency EssenceMediaCom and Adelicious, the podcast's hosting and revenue-generating network, covers a number of Uber products, including Uber, Uber Eats, and the Uber One membership. The partnership will take place over the course of an exciting six-month campaign, which will begin by emphasising Uber One's advantages before changing course to showcase Uber's ability to book trains.

Uber made a smart decision in selecting Steven Bartlett's The Diary of a CEO podcast, which regularly ranks among the most popular shows in the UK with millions of listens each week. The podcast is a powerful tool for brand awareness. The target audience for Steven's show is similar to Uber's own: educated urbanites and people who frequently commute to work. The show's viewership is evenly split between male and female demographics. Beyond the podcast, Uber will also support Bartlett's 1.6 million-follower TikTok channel as part of the partnership.

The Diary of a CEO's Danny Grey, Director of Venture Investments & Commercial Partnerships, stated: "Since the team—including Steven—uses Uber on a daily basis, this partnership was a great fit for us. Our podcast and Uber have goals that are in line with each other, which makes for a strong partnership that we think will appeal to our listeners. The first ads to go live have already gotten great feedback, and we anticipate more of the same."

With this agreement, Uber and Adelicious, which represents podcast advertising for The Diary of a CEO, will collaborate for the first time.

"This Uber sponsorship deal speaks to the incredible efforts Steven and his team have done to make The Diary of a CEO a weekly must-listen for so many across the UK," stated Andrew Goldsmith, Managing Director at Adelicious. We're excited to collaborate with Uber and the show to further expand the show's audience and help Uber's campaign succeed."

About Adelicious Adelicious, founded in 2020 by podcasters for podcasters, is the UK’s leading independent podcast hosting network. Our founders recognised the need for honesty, integrity, and fairness in the podcast advertising landscape.

Their vision led to Adelicious, a platform built around quality inventory, excellent customer service, a podcaster-first mentality, and innovation. Today, as an invite-only network, we're the trusted choice for some of the world's leading podcasts, with a three-fold growth in listeners year on year. At Adelicious, we believe in a personalised,results-driven approach that ensures both podcasters and advertisers benefit from our hands-on expertise.

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