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Understanding Audio Evolution and the Booming Podcast Industry Today

November 07, 2023

I recently participated in the Audio in Evolution webinar from Edison Research virtually a few days ago, and I found it fascinating to learn about the top five megatrends driving the growth of audio from ten years of streaming audio research. It also identifies the major factors influencing these megatrends. Among the conclusions are the opportunities these trends present for brands looking to use audio advertising to connect and interact with consumers.

  •  Streaming audio is thriving, and likely to continue growing

  •  Streaming audio offers brands new ways to reach and engage customers.

  • The evolution of audio is partially fueled by new audio technology

  • More options for content and providers have led to more listening

  • New audio technologies have brought audio home, and it’s likely here to stay

Here is where you should watch the event's response.

Happy Podcasting!!

 📢 SiriusXM signs James Corden for new podcast. After leaving CBS's The Late Late Show in April to spend more time with his wife and children, James Corden has partnered with SiriusXM to create a new audio interview series.

📢 David Kushner & Steven Cantor Launch Faceplant Podcast, Premiere ‘Crime Waves: Cold Truth’ . The pair has introduced their first audio series, Crime Waves: Cold Truth, and started the podcast Faceplant.

📢 The Pirate of Prague is an original podcast series that Apple has set. Apple TV+ launches The Pirate of Prague. Journalist Joe Nocera and investigative journalist Peter Elkind host the eight-part series about charming young Czech Viktor Kožený.

📢 Open-source BBC Research & Development release Adaptive Podcasting.The BBC's R&D department published a white paper on contextually-individualized audio, including podcasts, after a year of research.

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Podcast news with
MOVERS AND SHAKERS

Wondery, the premiere podcast studio and network, launched the new weekly podcast OVER THE TOP with Beadle and Rosenberg today available on all podcast platforms. OVER THE TOP is the latest entry into the sports podcast market from Wondery’s Sports Slate announced in Summer 2023. 

Hosted by Michelle Beadle and Peter Rosenberg, the show pits the biggest, wildest, and most hyped sports and pop culture stories against each other in a topical “Royal Rumble” that will determine who or what is the biggest story on Planet Earth this week.

Each round, two newsworthy stories are thrown into the ring and Beadle and Rosenberg will debate which one should stay and which should be thrown over the top rope. They’ll spend the next 90 seconds sounding off on the remaining story, but hang on...when the buzzer sounds, a new story enters the ring and they’ll do the whole thing all over again! One story stays and one is eliminated. The battle continues until one final story is left standing. 

 Wondery’s new show is a fast-paced and gutsy blitz through the week where no topic is off limits, but only one doesn’t get thrown OVER THE TOP!.

Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

  •  On AIR Brand is looking for a VA/Project Manager. This is an opportunity for you if you are highly organized, meet deadlines, have an instinct and talent for creative/design.

  • PMX is looking for The Head of OOH & Audio will be responsible for the development and management of Publicis Groupe’s converged OOH & Audio products.

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

Send press releases and events to [email protected] Other ways to contact us. Editorially, we may rewrite headlines and descriptions.

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