Unlock the Power of Video: Veritonic Extends Long-Form Content Analysis Solution

Photo by Jonathan Farber on Unsplash

The industry's most complete platform for audio analytics and research, Veritonic, today revealed the expansion of its ground-breaking Long-Form Content Analysis solution to include video. This innovative solution now enables publishers of video content, including news, live TV, video games, movies, YouTube programming, and more, to realise the full potential of their content, much like publishers of long-form audio content, like podcasts and audiobooks.

Publishers can now gain unparalleled insights into what truly resonates with their audiences and achieve continuous programming optimisation by utilising Veritonic's advanced long-form analytics capabilities. Publishers are redefining how they understand and interact with their video audiences with Veritonic's long-form content analysis solution. It does this by helping to identify popular topics, identify exceptional talent, and optimise commercial blocks.

Veritonic's solution gives live news publishers the ability to fully comprehend the reasons behind their rating spikes on both local and national streams. Publishers can now get precise insights into the segment, correspondent, topic/subtopic, and individual words that influence ratings by utilising long-form content analysis. This eliminates the tedious task of manually searching through massive amounts of content for relevant data points.

Additionally, Veritonic gives publishers the capacity to evaluate the programming of their rivals, giving them a significant competitive advantage. Publishers can use the platform to quickly find the best and worst-performing segments by searching by topic, talent, host, date, and time. With this tactical advantage, publishers can keep their edge over the competition and improve audience engagement with their content offerings.

Scott Simonelli, CEO and founder of Veritonic, stated, "We remain committed to providing our clients with the actionable data and insights they need to make informed marketing and business decisions across all channels." Given the frequent overlap between audio and video, expanding long-form content insights to video ena

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