🚀Unlocking the Power of Podcasts for High-Earning Executives: A Podchaser Analysis

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• 🎧Podbean's Game-Changer: YouTube Video to Podcast Conversion

• 🤖 NPR and Wondery Follow SiriusXM in Podcast Ranker

• 🚨 Podcast Insight : Podchaser Report: How to Engage Senior Executives with Brand-Safe Podcast Advertising

• 🌏 Podcast Recommendation: But we Loved

• 🛠️Podcast Events & Toolbox

🎧Podbean's Game-Changer: YouTube Video to Podcast Conversion

The top podcast hosting platform, Podbean, is pleased to present its newest feature: the ability to convert YouTube videos into podcasts. With the help of this ground-breaking invention, users can quickly turn their YouTube videos into immersive podcasts. This gives content creators previously unheard-of chances to reach a wider audience and open up new revenue streams for their work. [Read more]

🤖NPR and Wondery Follow SiriusXM in Podcast Ranker

As determined by Triton's Podcast Metrics measurement service, the U.S. Podcast Ranker for the April 2024 reporting period (April 1, 2024 – April 28, 2024) was released today by Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries.With 40.5 million average weekly downloads and 13.8 million average weekly users for the month of April, SiriusXM Podcast Network maintained its #1 position on the Top Sales Networks Report. With 25.6 million average weekly downloads and 7.0 million average weekly users, NPR ranked #2 once more. Wondery, with 20.7 million average weekly downloads and 7.2 million average weekly users, came in third. [Read more]

💥 Attention, podcasters!

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🚨 The Podchaser Study found that 91% brand-safe content connects brands with highly engaged senior executives in podcast advertising using advanced targeting.

Today, podcast industry intelligence engine Podchaser reported that advertisers can reach highly engaged senior executives through 91% brand-safe podcast content. Podchaser also found the best content and advertising categories for contextually relevant brand storytelling by exploring senior executive podcasts like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play.[ Read more]

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• The hosting platform Megaphone, which is owned by Spotify, has informed users that it will no longer support publishers' ability to set price floors for its programmatic marketplace, the Spotify Audience Network. With the shift to the programmatic platform, Spotify is reportedly focusing more on increasing the amount of money it makes from podcast advertising, including by attracting more regional sponsors.

• YouTube Select Creator Takeovers is a new ad feature that makes it easier for advertisers to take advantage of creator-fan relationships.

• The UK ASA and CAP are publishing new research and guidance on how brands and publishers can inform podcast hosts and content creators' audiences that their ads are ads.

• Nearly 20% of Americans are Hispanic. That 20% has $3.2 trillion in annual buying power, more than the UK's GDP. Despite this, Hispanic advertising accounts for 4% of total ad spend.

• UK questionnaire respondents' listening habits are shown in a new RAJAR infographic. 89% of UK residents listen to radio weekly. Listeners average 20.5 hours of live radio per week. Podcasting: 33% of UK residents listen to podcasts monthly.

From iHeartPodcasts and the Outspoken Network comes But We Loved, a new podcast that uncovers the untold stories of queer history through intimate interviews with LGBTQ+ elders, who share their wisdom, their struggle, and — most importantly – their triumph. As a gay kid growing up Catholic, in conservative Texas, Jordan Gonsalves knew nothing about queer history. Now, as a journalist, he’s searching for the stories he craved when he was coming of age.

This section is updated on a regular basis. View more, feel free to add yours

• Variety has confirmed that Julie McNamara, a senior podcast content executive at Spotify, is departing the company.

• Deadset Studios has named Madeleine Hawcroft Executive Producer for The Solutionists with Mark Scott, produced for The University of Sydney, its new season.

• Amanda Brown has been appointed to the Strategic Advisory Board of Mission Based Media, an integrated digital media and health content company that specialises in podcasts. Amanda has over 15 years of executive experience in a variety of media sectors. She is well-versed in strategy, content creation, and team management for print, digital, audio, and television platforms.

• Pop culture experts, writers, and best friends Peyton Dix and Hunter Harris launch Lemme Say This, a weekly pop culture podcast, on Wondery today. Lemme Say This premieres May 22 on Wondery+, YouTube, and podcast platforms.

• Managing Productions to Managing People: A How to Guide for Producers and Editors. Are you a mid to senior level producer or editor who’s been asked to manage people but not given any management training? Are you working with a host who… has their moments? Are you navigating complicated team dynamics when what you want to be doing is making the work? 📅 Class dates: May 28, 29 and 30th | 2-4pm PT / 5-7pm ET 🚀 Sound Path🎫 Paid📍 Online

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• AIR's Spring Gala is Next Week!. AIR’s 2024 Spring Gala is almost here! Join us for a night dedicated to celebrating the resilience and achievements of independent radio producers, journalists, hosts, podcasters, and audio enthusiasts worldwide.📅 Thursday, May 23, 2024 | 6pm - 10pm ET🚀 AIRMEDIA🎫 This event is FREE for AIR members. Use the discount code on this page to receive a free ticket at checkout. $10 for non-members 📍 The Greene Space, NYC

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Growing and retaining a podcast audience is a major challenge. But growing and connecting with your podcast audience doesn't have to be hard! Alban, Jordan, and Kevin discuss how Fan Mail and Buzzsprout Ads improvements can help you reach new and existing podcast listeners in this Buzzcast episode!

• How ChatGPT’s new model could transform podcasting and public media. OpenAI announced GPT-4o, its latest language model, this week, with improved multimodal capabilities. The “o” in GPT-4o stands for “omni,” emphasising its real-time reasoning across audio, vision, and text.

• 4 Audience Growth Lessons for Branded Podcasts By Eric Babakhanian. When your brand creates a podcast, understanding how to grow your audience to produce measurable results is one of marketing’s main objectives.

• If no one hears your amazing content, is it still as brilliant as the adage "tree in the forest"? In this episode, Colin Grey and Matthew Mclean share "Top Promo & Growth Lessons From Successful Indie Podcasters" with us.

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

Podwires is here because of our incredible partners' unwavering support.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

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• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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