🚀US : Podcasts Capture 37% of Young Adults' Ad-Supported Audio Time

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• 🎧Podcasts Capture 37% of Young Adults' Ad-Supported Audio Time

• 🔥Advertising ROI: The Role of Audio in Driving Profit

• 🚨 Podcast Insight : Jacobs Media's Techsurvey Reveals Podcast Trends Among Radio Listeners

• 🌏 Podcast Recommendation: Living for We

• 🛠️Podcast Events & Toolbox

🎧Podcasts Capture 37% of Young Adults' Ad-Supported Audio Time

One in five US ad-supported audio minutes are podcasts. Younger listeners are more likely to listen to them. Nielsen and Edison Research jointly publish “The Record,” a quarterly audience consumption report. It shows that 18- to 34-year-olds spent 37% of their first-quarter ad-supported audio listening on podcasts. The report says that 25- to 54-year-olds, the group most used by ad buyers, listen to podcasts 25% of the time.

Two-thirds of Americans aged 18 and older listen to broadcast radio. Nielsen and Edison say that radio's podcast lead is small among 18- to 34-year-olds. Podcasts account for 37% of listening time, but young adults still listen to AM/FM radio 45%.

In addition to podcasts, Nielsen and Edison say 10% of ad-supported media listening was streaming audio. For 18- to 34-year-olds, who may prefer subscription services over ad-supported streaming audio, the figure is 15%. [Read more]

🔥 Advertising ROI: The Role of Audio in Driving Profit

Released last week, a major new study on marketing effectiveness by media agencies EssenceMediacom, Mindshare, and Wavemaker UK, along with measurement firms Gain Theory and Ebiquity, is called Profit Ability 2: The New Business Case for Advertising. The analysis shows how, over time, advertising generates profit.

According to the study, investing one dollar in audio (streaming, podcasts, or AM/FM radio) will yield three to thirteen weeks' worth of profit, or $3.12. Sixty-nine cents will be made on every dollar invested in audio over the course of the two-year period (one week to two years).According to the Profit Ability 2 study, Audio outperforms all digital platforms, ranking #3 in terms of investment to profit generated. Sound punches well beyond its weight. Audio accounts for 1.12% of profits at 1% of the media budget.[Read more ]

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🚨Jacobs Media's Techsurvey Reveals Podcast Trends Among Radio Listeners

Jacobs Media's annual Techsurvey finds that AM/FM radio's biggest listeners spend 4% of their audio time listening to their favourite radio station's podcasts. Podcasts are heard weekly by 31% of core radio listeners. It's down two points from last year. "We actually see podcasting slipping a little bit," said Fred Jacobs, Jacobs Media president. “I know that flies in the face of some of the other research that you may have seen, but among this core radio audience, podcasts are not super popular,” he said on a webinar last week. Age makes a big difference in radio listening. Techsurvey reports that half of Millennial radio listeners listen to podcasts weekly, compared to 23% of Baby Boomers.“They are massively different,” Jacobs said. “Two-to-one difference in reach. That's good to know if you're programming to Millennials or Boomers. [Read more]

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• With just under a month to go, the festival is coming back to London. Today, The Podcast Show announced that Scott Greenstein, President and Chief Content Officer of SiriusXM, will be on stage in London to talk with James Corden.

• Evergreen Podcasts (Evergreen) and Ideastream Public Media (Ideastream) are thrilled to say that Living for We, their joint podcast series, won the 2024 Webby's People's Voice Award in the category of Diversity, Equity, and Inclusion Podcast.

• TubeOnAI can make it easier to watch and listen to all of your favourite educational YouTube videos and podcasts.

• Headliner introduces listeners to their new podcast obsessions. Podcasters transcribed more than 28.3 million minutes with Headliner, improving the accessibility, interest, and usability of their content!

In 2020, cityLAB of Pittsburgh released a study that ranked Cleveland dead last in terms of livability for Black women. On Living For We, we talk to Cleveland's Black women about their experiences at work, at school, in the doctor's office, and in community with each other in an attempt to answer the question... is Cleveland really as bad as they say it is for Black women?

This section is updated on a regular basis. View more, feel free to add yours

• Cintia Gabilan has joined the Interactive Advertising Bureau as Vice President of the IAB Media Centre, which oversees the IAB Podcast Upfront.

• Chris Baughen, a Spotify executive, has been appointed as Wondery U.K.'s new head of podcasts. He will be based in London and begin working for the company on April 29.

• Promoting Your Podcast With Headliner. Headliner has aided more than 1.3 million podcasters in expanding their listenership. Headliner develops user-friendly, all-inclusive solutions for the "growth problem" based on input from podcasters. Podcasters can use Headliner to not only produce audiograms and basic marketing materials—that's what we do best—but also to record, edit, connect, and advertise their podcasts online! 📅 Friday , May 1 , 2024 at 12pm PT / 3pm ET🚀 AIR🎫  FREE📍 VIRTUAL

• Podcast Group Therapy: How to Promo Swap. Promo swaps are an easy, seamless, and time-friendly way to partner with other podcasts and effectively grow your audience. Join us to understand the power and versatility of promo placements!📅 Wednesday, May 15, 2024 at 9:00am🚀 TINK🎫  $100/person for a 1-hour group session📍 VIRTUAL

• Publisher Podcast and Newsletter Summits. The Only in the UK improve publisher podcasts and newsletters. Learn how leading media brands and successful startups produce podcasts, grow newsletters, and integrate them into a strategy.📅 Wednesday, June 12 | 9:00am🚀 Media Voices🎫 Paid📍 Salsa Temple, UK

• Podcast Creator Summit - Are you a D.C.-based podcaster looking for tips and tools of the trade? Are you looking to meet other podcasters and expand your network? We are pleased to announce that nonprofit public media organization PRX –– one of the world’s top podcast publishers and public radio distributors –– will host the Podcast Creator Summit at WAMU’s studios📅 Wednesday, May 15, 2024 at 9:00am🚀 PRX 🎫 Free📍 WAMU Black Box Theater and Community Room 4401 Connecticut Ave NW, Washington, D.C. 20008

This section is updated on a regular basis. View more, feel free to add yours

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

• Katie Paterson of Podcast Host claims that only 8% of independent podcasters enter podcast awards. Here’s why

• Joni Deutsch of Podglomerate wrote a piece on how to coordinate a podcast feed drop to grow your audience

• Jeff Vidler wrote a good article about What We’ve Learned About What Makes a Successful Branded Podcast 

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🚗 Niceboard - modern job board software, helps communities and organisations create and manage job boards.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

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More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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