💥Veritonic Debuts Cross-Podcast Listener Measurement for Brands, Platforms, and Advertisers

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The industry's most complete audio analytics and research platform, Veritonic, revealed today that Cross-Podcast Listenership Measurement has been improved on its well-known platform. This innovative solution transforms how brands, platforms, and advertisers see and interact with listeners throughout the digital soundscape by providing them with unmatched insights into their podcast audience measurement. The demand for thorough data to guide omni-channel marketing strategies is growing as the podcasting industry continues to thrive. This critical gap is filled by Veritonic's ability to monitor and track cross-podcast listenership with remarkable accuracy and granularity.With the help of information gathered from exclusive sources, Veritonic's cross-podcast listenership measurement tracks and examines listener behaviour across a wide range of platforms and podcasts. Users can utilise this data to determine where their target audiences are listening and where cross-listenership overlaps occur. By using this information, users may make sure that their campaign funds aren't being wasted by advertising to the same people on several podcasts and platforms; instead, they can use those funds to connect with new audiences. According to Brian Benedik, Chief Revenue Officer of Audacy, "the ability to measure audiences across the podcasts they love most enables advertisers and platforms alike to understand their audience like never before." In the ever-changing world of audio advertising, Veritonic continues to enable its clients to achieve unmatched success, whether through the introduction of new campaigns, analysis of ad performance, or improvement of targeting tactics. Scott Simonelli, CEO and co-founder of Veritonic, said, "We're happy to unveil cross-podcast listenership measurement, which represents a major advancement in podcast analytics." "By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximise the reach and impact of their audio advertising investments."

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