💥Veritonic Enhances Brand Lift Solution with Actionable Benchmarks, Offering Advertisers Unparalleled Insights for Campaign Success Assessment

🚀 Advertise with our newsletter to get in front of Podcasters and Podcast Producers

The industry's leading audio analytics and research platform, Veritonic, added benchmarks to its Brand Lift measurement solution today. The innovative Benchmarks allow advertisers and agencies using Veritonic's Brand Lift solution to better assess their campaign performance and make informed decisions to improve strategies based on rich data.

Founded on years of meticulously aggregated and analyzed data, Veritonic provides the only Brand Lift solution in the industry inclusive of lift benchmarks across an array of measurement categories including Awareness, Favorability, and Intent, ensuring a robust and up-to-date assessment of campaign impact.

Although lift levels wield considerable influence, in isolation they don’t often encapsulate the entirety of performance metrics. Veritonic’s new Brand Lift benchmarks provide crucial context by comparing the lift performance of a specific campaign with that of other brands.

"At Veritonic, our dedication lies in furnishing our clients with unparalleled access to comprehensive, full-funnel data, empowering them to win in audio,” said Scott Simonelli, CEO and Founder of Veritonic. “Our latest benchmarking advancements not only offer our clients a contextual grasp of campaign efficiency, but also serve as a compass for future campaign optimizations which pave the way for more impactful audio advertisement efforts and a higher ROI.”

Veritonic’s Brand Lift solution empowers advertisers and agencies to gauge the impact of their creative assets - including baked-in ads, across a variety of audio and video outlets. The data and analysis gleaned from the technology provides a highly insightful view of campaign performance within a brand or agency’s audience targeting requirements to establish a baseline of success measures or areas for improvement.

Veritonic’s Brand Lift solution is available in both managed service and self-serve tiers, ensuring that all stakeholders can maintain a keen awareness of market dynamics, equipped with the essential data and metrics necessary for informed decision-making in both current and future audio campaigns of all sizes.

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia.

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

Got a News Tip?

Send press releases to [email protected]. Editorially, we may rewrite headlines and descriptions. Visit podworks.io to post your upcoming events or job openings for free.

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!