Veritonic Powers Audio Branding with Extensive Data for Branded Podcasts

Veritonic, the leading audio analytics and research platform, announced today that it can provide brands with unparalleled data and analytics to help them create and optimise branded podcast initiatives.

Veritonic's AI-powered Creative Measurement solution provides pre-market insights into audio content's emotional resonance, recall, and engagement. With this actionable data, brands can optimise their content to capture the attention and hearts of their target audience.

Veritonic's Competitive Intelligence solution gives brands data on their competitors' audio ads, distribution channels, and audience response. This comprehensive and proprietary information gives brands the tools to stand out from the noise and strategically craft promotional ads that capture attention and resonate deeply with their target audience.

Veritonic's built-for-audio Brand Lift and Attribution solutions allow brands to measure the impact of their podcast ads on reach, impressions, CTA clicks, show shares, social media follows, and more.

“Branded podcasts are incredibly effective vehicles for telling a brand’s story and increasing its reach,” said Veritonic CEO Scott Simonelli. Data should inform every podcast decision a brand makes, from ideation to promotion. We are committed to continuously innovating our platform and the data it provides to help brands make more informed decisions across all channels and formats where audio is used and increase their ROI.”

Veritonic, the exclusive provider of independent and holistic audio data and analytics, supports global brands, agencies, and platforms' audio strategies. Visit www.veritonic.com or email [email protected] for details or a demo.

About Veritonic

Leading brands, agencies, publishers, and platforms use Veritonic's audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The insight helps clients gain confidence in their audio investment, mitigate risk through optimisation, and increase return by engaging consumers with compelling audio experiences.