🎧Veritonic Revolutionizes Brand Health Measurement with the Launch of Brand Lift Pulse, Democratizing Access to Comprehensive Brand Metrics

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A new version of their Brand Lift solution called Brand Lift Pulse was unveiled today by Veritonic, the industry's most extensive audio analytics and research platform. As the first of its kind, the self-serve solution takes down long-standing obstacles to campaign performance and brand health data. Brands of all sizes can access actionable awareness, favorability, use, intent, and recall data with Brand Lift Pulse. Furthermore, these much sought-after data are now available to clients at all spend levels and campaign sizes on audio platforms and networks, offering priceless insights that were previously only available with large campaign expenditures.

“At Veritonic, we are firm believers in democratizing access to essential data for audio success, advocating for the principle that every brand, agency, and platform should have the tools they need, irrespective of their size, scale, or investment capacity,” said Scott Simonelli, Founder and CEO of Veritonic. “Brand Lift Pulse not only levels the playing field, but also empowers every player incorporating audio into their marketing strategy. It ensures that all stakeholders can maintain a keen awareness of market dynamics, equipped with the essential data and metrics necessary for informed decision-making in both current and future audio campaigns.”

Similar to Veritonic’s Standard and Custom tiers of Brand Lift, Pulse includes demographic segmentation, custom questions, reporting, best practices, in-platform access to data, and more.

“Brand Lift has long been a measurement modality reserved for more established brands spending significant amounts of money, and ones that focus on top of funnel brand metrics,” said Korri Kolesa, CRO at Veritonic. “Brand lift metrics are crucial for brands of all sizes and as the audio space has matured, so has the needs of its advertisers. Brand Lift Pulse goes beyond the conventional focus on bottom-of-the-funnel metrics, providing comprehensive support for brands seeking a holistic understanding of their impact. Similar to how the advent of attribution transformed the advertiser mix in audio, we are now witnessing brand lift spearhead the next era of confidence in the medium."

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