💥 Veritonic Study Reveals Importance of Hold Music in Brand Experience

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Nothing matters more to today's services and brands than giving customers an exceptional experience at every touchpoint, even while they're waiting to interact!Hundreds of podcast listeners were asked about their experiences being placed on hold with brands or services, as well as how the audio presence impacted their impression of the brand or service, in a study carried out by Veritonic last month.According to the study, 68% of consumers say they are more likely to purchase from a brand or business that considers what they use to store audio or music.But since hold music is a component of the whole brand experience, 46% of respondents feel it's critical that it be consistent with the business or service they're calling about.Veritonic reports that while on hold, 40% of consumers said they would rather hear commercials for new podcasts than traditional music

.In the meantime, AppsFlyer, a mobile marketing analytics and attribution company, has integrated software into the audio analytics and research provider. With this addition, according to Veritonic, its clients will have access to real-time data on mobile in-app conversion actions.According to Veritonic, the goal is to offer its international clients a comprehensive grasp of the efficacy and return on investment of their audio advertising campaigns by offering cross-channel insights into audio campaign performance.

 Nike, TikTok, Pizza Hut, eBay, and HBO are just a few of the thousands of clients of AppsFlyer, which bills itself as "the global leader in marketing measurement, analytics, and engagement". Its products provide real-time access to advanced measurement, data analysis, deep linking, engagement, fraud protection, data cleanliness, and privacy for data marketers, developers, and product managers in the app economy.

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