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Let’s dive in on today’s newsletter.

• 🎧Docudrama Revisits 1974 Baseball Game Mayhem

• 🎙️Educating Brands: The Key to Podcast Advertising Growth in Italy

• 🚨 Podcast Insight: Video and Audio Advertising See Double-Digit Growth in Q1 2024

• 🌏 Podcast Recommendation: Curiously Kaitlyn

• 🌋 Take a Quiz : Are you ready to start creating innovative podcasts?

• 🛠️Podcast Events & Toolbox

On the 50th anniversary of the infamous and disastrous Ten Cent Beer Night riot, Evergreen Podcasts is pleased to present the meticulously researched docudrama Heading For Home: A Ten Cent Beer Night Odyssey. Fans streaked, chanted obscenities, pelted players with cheap beer, and then rushed the field in a vicious brawl.

The Background

The Heading For Home podcast dramatizes the incredible true story of the June 4, 1974 Ten Cent Beer Night riot at Cleveland Stadium during a baseball game between the Cleveland Indians and the Texas Rangers.

The Show

In eight episodes, Heading For Home, narrated by Eric Olsen, brings the action to life with characters, sound effects, music and a flood of cheap beer.

Written by Dawn and Eric Olsen. Performances by Buck McWilliams, Alex Olsen, Mars Fargo, Tom Fulton, Nathan Welsh, Marty O'Sullivan, Dawn Olsen, Donna Westfall, Bryan Westfall and Richard Ingraham. Original Music Composer and Sound Designer Richard Ingraham. Original artwork by Kristen Kantounatakis.

Why it matters:

Heading For Home offers a truly unique and immersive experience for baseball enthusiasts, bringing the excitement of the game to life through storytelling and sound. The skilled cast and crew work together to create an engaging and immersive series that authentically captures the essence of a baseball game experience.

Our take:

"Heading For Home" presents a fresh perspective on the beloved sport of baseball, skillfully blending original music and art to create a truly unique and unparalleled viewing experience. The synergy of the cast and crew culminates in a compelling series that resonates with both avid fans and newcomers to the game, appealing to a wide range of audiences.

🎙️Educating Brands: The Key to Podcast Advertising Growth in Italy

Acast and Chora Media hosted a Salone del Libro panel on the opportunities and challenges of podcasting in Italy. The panel discussed the potential for podcasting to generate sustainable revenue in Italy, considering the growth of the podcast advertising market and insights from the Dentsu Ad Spend report.

Background:

The latest dentsu Global Ad Spend Forecasts, covering 58 global markets, predict an increase of $33.0 billion in ad spend by 2024, reaching $752.8 billion.

The revelation:

Podcasts are still underrepresented in advertising compared to digital music, with a distinction between the two mediums. The panel discussed sponsorship, advertising, and Patreon-based listener donations. The panel agreed that success in podcasting depends on having a dedicated base of loyal fans.

How podcasting can sustain Italy's income was discussed. Megan Davies offered a broad perspective, highlighting the growth of the podcast advertising market in Italy. According to her experience with local and global advertisers and the Dentsu Ad Spend report, "In 2024, the market is forecast to grow by 3.1% as the UEFA Euro in Germany and the Olympics and Paralympics in Paris, both in a favorable time zone, are expected to drive growth for advertising channels," there is significant potential and money to be spent.

She stressed the need to educate brands and agencies about the premium status of podcasts. She compared Italian CPMs (cost per thousand impressions) to France, which was in a similar position a few years ago, finding them at €4-5 compared to €15+ in mature markets.

The panelists concluded that advertising that does not alienate listeners is currently the easiest way for Italian creators to make money, and encouraged them not to be afraid to include advertising. This was supported by data and insights from podcast markets around the world.

Our data and sources:

According to Dentsu's analysis, by 2024, advertising spending is expected to account for 0.75% of the country's GDP, in line with the average annual ad spend/GDP ratio of 0.70% observed over the past 20 years. Advertisers in Japan (1.26%), the UK (1.23%) and the US (1.13%) spend more than others relative to their GDP.

Why does this matter?

It highlights the growth potential of the Italian podcast advertising market. By leveraging global trends and data, Italian creators can seize this opportunity and increase revenue through strategic ad placement.

Our take:

Understanding the global landscape can provide valuable insights for creators looking to expand their reach and revenue streams. By leveraging data on ad spend relative to GDP, Italian podcasters can make informed decisions to tap into the growing market.

As the Italian podcast market grows, education and advertiser interest can ensure financial sustainability. As creators and advertisers trust each other and educate the market about podcasts, the industry will grow and benefit both parties.

💥 Attention, podcasters!

Introducing Podworks.io - the ultimate marketplace for taking your show to new heights. Experience a seamless platform that streamlines your podcast production process, empowering you to create professional-quality episodes with ease.

1. Effortless Collaboration: Connect with talented audio professionals who can elevate your podcast's production quality.

2. Comprehensive Services: From editing and sound design to marketing and monetization, find all the resources you need to thrive in one convenient place.

Join the thriving community of podcasters who trust Podworks.io to simplify their journey. Sign up today and unlock the full potential of your show!

🚨Video and Audio Advertising See Double-Digit Growth in Q1 2024

Online advertising expenditure grew by 9.3% last year, according to data from the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia and released today.

The revelation:

Advertising expenditure for the quarter ended March 31, 2024 reached $3.746 billion, despite a 4.2% decline in spending. Search and directories grew 9.3% year over year to $1.724 billion. General display advertising grew 14.8% to $1.410 billion, driven by social, audio and video advertising. Classified ad spending declined 1.8%. Video and audio advertising saw double-digit growth, reaching $944.9 million and $65.6 million, respectively. Standard display now represents only 9% of the general display market.

All general display advertising categories, including video, native, standard display and audio, saw a decline in ad spending compared to the previous quarter (December 20-23), in line with previous seasonal trends.

Travel and finance remained in the top five general display industry categories, despite a decrease in share compared to the March 2023 quarter, along with retail, automotive, and health and beauty, each of which saw an increase in market share. FMCG and home products showed a preference for video advertising in the quarter.

Report Purpose and Scope

The Interactive Advertising Bureau (IAB) has engaged PricewaterhouseCoopers (PwC) to prepare a report exclusively for the IAB. The report will include estimates derived from publicly available data and other sources, as well as an unaudited aggregation of data provided by IAB members.

Why is this important?

This is important because it provides insightful information about advertising patterns across industries, helping companies formulate well-informed marketing plans. By understanding which industries are gaining market share and how they are using video advertising, companies can improve their chances of success in the cutthroat digital marketplace.

Our takeaway:

Businesses can better reach their target audiences and beat the competition by tailoring their advertising strategies based on an understanding of these trends. This exclusive IAB report provides useful information that can give companies a competitive edge in the world of digital advertising.

👉 Get the latest news from Australia in a bite-sized report in 5 minutes. Click here to get started.

• Colgate, the leading toothpaste brand in the UK, debuted its first-ever podcast advertising campaign in the country this week featuring Steven Bartlett's The Diary of a CEO (DOAC), Apple's top podcast of the year for 2023.

• Organisers of this year's British Podcast Awards have opened voting for the Listeners' Choice category, encouraging fans to vote for their favourite shows.

• The nonprofit collective Hub & Spoke promotes independent podcasting and sees a “reckoning” among media organisations that have worked with indie producers. It says nonprofits and collectives like itself are seeking alternative business models amid “tumult” in 2024. Hub & Spoke wants to be a “safe harbor” for producers after PRX's Radiotopia Director of Network Operations, Yooree Losordo, joins its board.

• My Child & ADDICTION: Parent-to-Parent Podcast Nears 250,000 Downloads as Families Seek Support in Growing Addiction Epidemic

• Please check out Riverside, a videodub that is currently available for early access, if you are a podcast producer or podcaster. SUBMIT YOUR NEWSSend press releases to [email protected]. Editorially, we may rewrite headlines and descriptions.

Curiously Kaitlyn attempts to make theology meaningful and fun for all ages. Every week, author and theologian Kaitlyn Schiess interviews a theological scholar to answer a kid's serious or silly theology question in an easy-to-understand podcast.

This section is updated on a regular basis. View more, feel free to add yours

• June 28-30: Empowered Podcasting Conference - Charlotte, North Carolina, USA

• June 26 : Foot In The Door - The University of Salford Student Union, University House, UK

• August 19-22: Podcast Movement 2024 - Washington, D.C.

• September 3: Podcast Day Asia - Kuala Lumpur, Malaysia

• September 2 - 4 : Radiodays Asia 2024 - Kuala Lumpur, Malaysia

Visit podworks.io to post your upcoming events or job openings for free.

• Zachary McAuliffe writes about iOS 17: Your Favorite Podcast's Transcript Is a Few Taps Away on iPhone.

• David Hoffman wrote a compelling article about the Great Unanswered Question in Branded Podcasting

• In a blog post, Johnny Flores of Flores Podcast Productions provided us with advice on how to write proposals that are both compelling and clear in order to attract potential clients.

• In this YouTube video, Buzzsprout explains Magic Mastering. Buzzsprout Magic Mastering resembles an audio Instagram filter. It enhances audio. Your episode will sound clear, balanced, and meet industry standards for loudness and true peak.

🌟 Share Your Experience! 🌟

We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share.

👉 Post a Testimonial: https://testimonial.to/podwiresYour input matters, regardless of how long it is—a single sentence or an elaborate narrative. It also aids others in realising the advantages of our newsletter. We appreciate your participation in our community! 🙌

Welcome to the Podcaster Toolbox, a crowd-sourced resource for independent, DIY, and/or beginning home-based podcasters.

The Kangaroofern Media Lab team will review the resources submitted here and add them as soon as possible to the Podcaster Toolbox.

• 🏜️ Transistor.fm - is a powerful and simple podcasting platform. The ability to host multiple podcasts on one account makes it ideal for podcasters with multiple shows.

• 📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.

• 🎙️ Acast - is a podcast hosting service that enables you to publish, share, and earn money from your podcasts.

• 🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.

• 🔊 Soundstripe is a platform that offers thousands of royalty free music, sound effects, and video for your projects.

• 📼 Tubebuddy - is a complete tool for YouTube channel management and growth.

• 📹 VidIQ - is a website for learning that focuses on offering video tutorials and analytics to aid users in expanding their YouTube channels.

• 🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.

• 📬 SparkLoop is the fastest way to get a newsletter referral program — like TheSkimm and Morning Brew — up and running.

• 🎚️ Riverside is your online studio for high-quality podcast and video recording and editing.

The complete Toolbox can be seen at https://www.podworks.io/toolbox

👀 Employing? or trying to find a new job?

Do you need to hire for your podcast? Here's where you can post a job (for free). Come hang out with us at podworks.io if you are a professional podcast producer!

More on Kangaroofern Media Lab

• That Podcast Exchange - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.

• Get Evening Post Wrap - for nightly bite size news around Australia and the world.

• Podwires Daily - for providing news about audio trends and podcasts.

• Podwires Asia - for reporting on podcasting and audio trends in South East Asia

• Trailer Mixtape - The Hottest Podcast trailer to watch

• There’s a Glitch - updated tech news and scam and fraud trends

• The Freeman Chronicle Podcast - features expert interviews on current political and social issues in Australia and worldwide.

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